Disqus - Latest Comments for sarahkeefe

Re: PhonePayPlus: The dinner lady of the UK mobile industry

sarahkeefe — Fri, 23 Jan 2009 05:41:10 -0000

Ewan, you're right. Is this strong enough? PhonepayPlus has to deal with the problems of the old Premium SMS based services but give the operators their due for introducing Payforit and trying to make it clear what people are paying for. The UK mobile content industry should be forced to use Payforit and rid the industry of the sort of abuses that we are still seeing.

The pioneers of open, customer care - Bango - has a common register for end users who want to opt out of mobile services. They go to http://bango.net on their phone and can see all the Bango powered subscription services they have signed up to and can easily cancel any if they want to. We are not suggesting this should be the central register - but it would nice if it was!

Regards,
Sarah Keefe, VP Marketing, Bango
http://bango.com

Re: Five trends driving the mobile web

sarahkeefe — Mon, 07 Jul 2008 17:01:26 -0000

Mobile social networks are at the intersection of a number of the trends in this article - huge communities often with a million users per month, lots of mobile advertising to get more eyeballs on the site, use of analytics to measure results and determine which network gives the best ROI and sale of Premium content (where appropriate) to top up monetization from the site. Some of our most active clients here at Bango are social networking sites and Tapatap is one of the more interesting ones http://bango.com/casestudie....

On the topic of mobile money, a number of leading European banks launched WAP banking around 5 years ago - spent a lot of money and got very few users. Now is the time to try again with moble web adoption so much higher. In the meantime, mobile money is all about paying for digital content and services on your phone bill. But with Vodafone UK raising their payout rates to an astonishing 90%, is now the time for the sale of physical goods to take center stage?

Re: mediabistro.com: Mediabistro Circus

sarahkeefe — Wed, 21 May 2008 17:57:35 -0000

A thoroughly engaging presentation. It made me think how the granularity of the online world is being taken one step further in mobile.

Because mobile captures so much more detail about the user, we can fine tune the messaging even more. For the first time on mobile, we can uniquely identify individual users as they navigate through a site. We can build up a picture of their interests, their buying behavior and what influences them. This picture can take time to build but match this with mobile specific data such as the user’s country, network (often demographic differences between them) and handset (think what that says about the user) and you have a winning combination.

More at http://bangoblog.wordpress....

Re: mediabistro.com: MobileContentToday

sarahkeefe — Thu, 01 May 2008 05:23:15 -0000

Your article says "AdMob Mobile Analytics ....is open to all mobile marketers, whether or not they use AdMob advertising." In our experience, marketers place ads across a number of ad networks so it’s important they get independent stats on what’s working.

You have to ask yourself: Are you going to get that independence from one ad network? That’s why the likes of Omniture and Coremetrics have an important role to play in the PC world. We believe the same will happen on mobile. We launched Bango Analytics in February so marketers could track the success of their mobile ad campaigns - http://www.bango.com/analytics - with that independence upmost in our minds.

Check out our case study on Tapatap at http://www.bango.com/casest... to see how they use Bango Analytics across multiple ad campaigns.