Disqus - Latest Comments for sagema

Re: What Would 10 Petabytes Look Like? [Infographic]

sagema — Sun, 16 Jan 2011 17:39:40 -0000

I'm with Benjamin. Fails miserably if it can't communicate visually - and it can't. Makes no sense.

Re: Premiums to soar as accident claims lawyers push up cost of motor insurance, MPs hear

sagema — Sun, 21 Nov 2010 04:30:05 -0000

Love the fact that the google ads at the end of this article include a parasitic advert from a no win no fee claim company. Maybe if media took some of the responsibility and stopped taking their cash, we might keep some more of ours.

Re: Due Date is just left over scraps from The Hangover

sagema — Sun, 14 Nov 2010 14:31:39 -0000

Yes, it has same story line as Planes, Trains and Automobiles. Yes it has Zach from The Hangover. However this is it's own film and is very funny - shockingly funny at times. Ignore the review, this film is worth seeing.

Re: No, I won't be growing a moustache this month

sagema — Sat, 13 Nov 2010 04:22:39 -0000

I quite like Ugg Boots and jeggings. Facial hair sets apart the men from the boys, never a bad thing. Especially with all the school boys storming Tory HQ

Re: Which loyalty cards pay you the most?

sagema — Sat, 30 Oct 2010 04:34:53 -0000

No real analysis in this article. It would have been interesting to actually compare different schemes and how to maximize them. For example, should a consumer purchase beauty products from boots and not tesco to get maximum rewards? Far too simplistic.

Re: Internet-connected TVs finally arrive

sagema — Sun, 24 Oct 2010 04:17:49 -0000

Use Sony for IPTV today - iplayer works great and well worth any licence fee. Have LoveFilm access as well, but very disappointed with content. Made up of old films and compression makes it low quality. I still use DVD mail subscription as they are no where near ready for streaming yet. One to watch and wait for unless you want iplayer which is well ahead.

Re: Citibank First to Test Revolutionary Credit Card System, Card 2.0

sagema — Sat, 23 Oct 2010 03:41:53 -0000

Reckon this is just like smart cards which never really found a use in loyalty. Clever idea but will be made obsolete before they get traction. NFC mobiles will remove need for plastic and always on POS will provide more real time intelligence allowing decisioning via terminal, regardless of payment form factor. Novelty only.

Re: Consumer Loyalty is Still Every Marketer's Goal

sagema — Mon, 02 Feb 2009 06:02:36 -0000

Great article. You could probably sum this up in one phrase which is "know your customer".

Successful brands who maintain their market share (and their price point) will be catering to their customers needs as you point out with regard Splenda. What a brand needs to first understand though is who is their key customer segment and then make sure that all brand communications are tuned to them.

Mass communications and promotions will simply succeed in attracting mass customers - many of whom will be transitory and be made up of price hunters or switchers. For a brand to attract the right customers it needs to create communications which appeal to and attract these - this may not provide the some spikes in penetration seen by other promotions, but it certainly won't attract the inevitable falls in penetration when the promotion finishes.

Even within a mass market, brands can carve out their own space (or customer segment), focusing efforts on meeting the needs of these customers rather than on fighting the competition.

Long term loyalty comes from recruiting the right customers up front and then meeting their needs ongoing.

Re: Consumer Loyalty is Still Every Marketer's Goal

sagema — Mon, 02 Feb 2009 05:46:31 -0000