http://disqus.com/by/rustedrobot/enThu, 10 Dec 2015 19:16:49 -0000http://www.mattdouglas.com/2015/12/10/how-specialty-retailers-can-grow-faster-using-digital-platforms/#comment-2404050593<p>Hey Matt - tremendous piece about retail. I'm just coming off of 6 years at a brick-and-mortar/online retailer myself and not everyone in the organization embraced digital and/or engagement across the whole of the business.</p><p>I did manage to get a CRM system installed that helped me build some nice engagement campaigns. For example, if someone purchased a junior hockey skate online, they didn't have the benefit of getting fitted in a store, so we'd send along a helpful video demonstrating a proper fit (and a few links to some skate accessories). We also built a local Youth Hockey Tournament directory, to your point/idea about REI's "camping site review" platform.</p><p>But you're spot on - many niche retailers either don't get it or they see the upfront cost and immediately shake their head no (in my case, it was both). There is definitely a gap in retail that needs to covered, but most of these small retailers are bootstrapped. It's a tough hill to climb. Excellent piece, thanks for posting it.</p>rustedrobotThu, 10 Dec 2015 19:16:49 -0000http://stylman.tumblr.com/post/421891204#comment-37600516<p>Oh, what a life a mess can be</p>rustedrobotTue, 02 Mar 2010 08:50:01 -0000http://avc.com/2010/01/avc-people/#comment-32050438<p>Jeff Copetas -- @rustedrobot</p>rustedrobotFri, 29 Jan 2010 11:08:02 -0000http://avc.com/2009/06/clearing-something-up/#comment-11052748<p>Hey Fred, I didn't know you don't have arms!</p>rustedrobotWed, 17 Jun 2009 13:35:29 -0000http://rustedrobot.com/?p=1244#comment-1185212<p>test</p>rustedrobotTue, 12 Aug 2008 22:39:37 -0000