http://disqus.com/by/robrwhite/enWed, 08 Jul 2009 10:59:41 -0000http://food-management.com/editors_page/loose-ends-summer-0609/#comment-12313146<p>Hi John - I loved the reference to the research on the impact of menuing healthy food options. It's a strange and fascinating peek into how we act, but rings true with our own theories about dining behaviors. For years, we've been seeing foods that could be considered "healthful" rank at the top of customers' list on preference surveys, only to witness them continue to go for the high fat/high sugar options operatators have always offered. We initially viewed this as a reflection of what consumers think they should be eating rather than what they tend to choose on a daily basis - something of a "say vs. do" phenomenon -- but of late, we have wondered if it is more complex than that. This research helps validate some of our recent thinking even though it's somewhat counter intuitive. Thanks for bringing this to lght and for the link to the Journal of Consumer Research - what a great resource!</p>robrwhiteWed, 08 Jul 2009 10:59:41 -0000