Disqus - Latest Comments for robertdempsey

Re: SXSW PanelPicker®

Robert W. Dempsey — Sat, 11 Aug 2018 20:58:02 -0000

I had the great fortune to have Cortni speak at one of my events. He's also in a mastermind with me. He's one of the most down to earth and spiritually solid people I know. He's an excellent and thoughtful speaker, and I'd like to hear more from him.

Re: How to Choose a Data Science Tool [Webinar by Robert Dempsey]

Robert W. Dempsey — Fri, 13 Nov 2015 07:37:09 -0000

With so many data science tools out there it's important for everyone to have a methodology to select the right one, lest they get swamped with choices. On the webinar, I'll help everyone cut through the cruft, and show how they can sell their selection to management.

Re: Your 2013 Social Media Strategy: Grow a Pair.

Robert W. Dempsey — Tue, 04 Dec 2012 09:07:45 -0000

Thank you Mark, my family is doing very well. I hope yours is too. Have a wonderful holiday season!

Re: Your 2013 Social Media Strategy: Grow a Pair.

Robert W. Dempsey — Mon, 03 Dec 2012 09:21:41 -0000

Here here!

Re: Coping with the Klout Reality

Robert W. Dempsey — Tue, 09 Oct 2012 22:41:46 -0000

Google already incorporates social scoring into their search results. It's called Google+. And no, I'm not kidding Geoff.

As for social scoring, I've argued about this with many people and don't wish to argue it here. The bottom line is that companies are always looking for shortcuts to success. These numbers help them with that. As long as companies are looking for shortcuts, they will be provided. And thus the cycle continues ad infinitum. Am I cynical on this? Yes.

Regardless, I'm not going back to Klout. I have considered it for some of my clients, however they're having great success without it. Granted, they aren't big brand, and they're willing to invest the time and effort to be proactive.

Will they become a permanent part? Who knows. I have a sinking feeling they will. As people we love easy numbers.

Re: It’s Not OK

Robert W. Dempsey — Mon, 08 Oct 2012 23:18:09 -0000

Tact never goes out of style Geoff. And because the Internet never forgets, and everyone uses the Internet to research us before we engage with them, at least when it comes to being hired (by employers or clients), it's more important than ever to have tact.

100% accountability is one of the success principles as laid out by Jack Canfield. I believe in this. People that don't take accountability for their own actions are deluding themselves. Do they think they are sheep?

I used to think that humans weren't that far off from other animals on this planet. Sure we're more complex and build more stuff, but we're still animals. However we do have free will and a complex brain. Our societies are complex.

And while human nature exists in all of us, so too does the capacity to overcome it and become greater than ourselves.

Is it easy? No. But nothing worth while is.

Re: You Answer to Nobody But Yourself

Robert W. Dempsey — Sun, 05 Aug 2012 22:36:42 -0000

Damn straight.

Re: 3 Simple Ways to Increase Engagement in Your Community using Commun.it

Robert W. Dempsey — Thu, 02 Aug 2012 06:36:41 -0000

I just happen to do Monday's. Gives people a great start to the week.

Re: 3 Simple Ways to Increase Engagement in Your Community using Commun.it

Robert W. Dempsey — Wed, 01 Aug 2012 16:55:41 -0000

I have a calendar item scheduled each Monday to send thanks throughout the day to my most engaged members, supporters and influencers.

People love to be recognized. Without doing that, they don't keep engaging with you.

Re: Klout scores feed a social media sickness

Robert W. Dempsey — Wed, 13 Jun 2012 10:18:21 -0000

To me, and I would wager many others, your non-Klout and Twitter follower count credentials count for a hell of a lot more than the numbers. At least for me, that's real credibility. However as you say companies are looking for a faster way to connect with influencers. I'm very curious to see how the algorithms of all the services you mention improve to show true reach rather than activity.

Klout et al. better have a hell of a lot of processing power to measure that data. And math. They'll need lot's of good math too.

Re: Actually Make Something

Robert W. Dempsey — Thu, 10 May 2012 20:44:36 -0000

Case in point - I found out about Chris because of a talk he did in Florida.

Re: Actually Make Something

Robert W. Dempsey — Thu, 10 May 2012 20:43:36 -0000

I know a lot of people doing affiliate marketing that mostly fit the description of what you're talking about here. They use SEO to attract people to their sites and then seek to provide enough value in their words to move the visitor to purchase. With the updates Google has put into place over the past year and the deeper integration of social signals used as ranking factors these folks are having a much harder time.

I foresee having this type of business becoming nearly impossible in the very near future.

Re: A Year Of Blogging By The Numbers

Robert W. Dempsey — Fri, 04 May 2012 03:48:51 -0000

Thanks for sharing Michael. It's great to see how the commttment you've made has helped you to achieve the goals you set for yourself.

Two things:

1. Having the read more buttons on the homepage isn't a bad thing (IMO). I recently did that on my blog so that I could have more posts on the front page. I did this not for pageviews (a false success metric for any business blog) but because the home page of the blog is one of the most viewed pages and it serves as a type of navigation for the site.

2. Calls-to-action (CTA). I subscribed to your blog using the Feedburner emails rather than RSS. I do this for the blogs I really want to hear from. However I do typically get the posts sometime after they're actually published. On my blog I don't have a "traditional" email list however my main CTA is to subscribe to the blog using email. I use the AWeber blog broadcast feature for this. Also turning your "related posts" section into an "Additional recommended reading" section with a change of wording can make it a very simple CTA.

Thanks again for bringing the awesome. Keep at it and I'll keep reading it. You are appreciated.

P.S. I wonder how much of an influence your networking has had on your numbers...

Re: The wrong place for a Twitter feed

Robert W. Dempsey — Sat, 28 Apr 2012 04:34:14 -0000

Before he got canned by CNN Rick Sanchez used to say "let's see what the people on Twitter" are saying. They had some very carefully curated tweets. Still...

Re: The wrong place for a Twitter feed

Robert W. Dempsey — Sat, 28 Apr 2012 04:32:40 -0000

I talked about this back in January so don't need to reiterate what took a post to say (http://dempseymarketing.com... however generally speaking I don't see a reason to keep a twitter feed, or any feed (such as FB, etc.) on your blog.

If people want to visit you on those sites provide the links for sure, but past that it's taking up space.

Re: Let The Actual Thing Be Amazing

Robert W. Dempsey — Thu, 19 Apr 2012 20:53:41 -0000

So here's the thing - for a long time with broadcast media and people vying for the limited attention of consumers outlandish claims and "showing your product swimming" was par for the course. Unfortunately many companies continue to lack the understanding that now, with people being hyper-connected and able to communicate with each other globally and fast, the game has changed. A business should no longer act that way.

Now it's all about connecting with your ideal customers and not worrying about the rest. It's about tailoring the message specifically for your target customers and not focusing on anyone else. It's about making that connection and providing a superior experience.

Many are still in broadcast mode. It's time to get focused.

So spot on!

Re: Why Google+ Needs to be Jay-Z

Robert W. Dempsey — Mon, 16 Apr 2012 04:41:04 -0000

I seriously doubt Google can appeal to a "Facebook generation." I'm at the tail end of that demographic and when I read a post about Google prepping to launch a tablet my initial reaction was "so what, I'm going to buy an iPad 3 as soon as I get back to the US."

As you said making that emotional connection is key. And even though I use Google search (less and less each day) for searching along with their email and docs, I don't feel any emotional attachment to them as a company or brand.

In my mind they are an engineering company focused on creating great products, not connections with customers.

Ever try to call Google even to buy something? Exactly.

Re: New Workspace Caters to Entrepreneurs, Other “Makers”

Robert W. Dempsey — Sat, 14 Apr 2012 12:00:20 -0000

Awesome! I'll be checking out those 3D printers as soon as I get back to the Twin Cities.

Re: How To Enjoy Social Media Enough To Stick Around

Robert W. Dempsey — Sat, 07 Apr 2012 11:20:51 -0000

Small and meaningful is a great way to go.

Re: How To Enjoy Social Media Enough To Stick Around

Robert W. Dempsey — Fri, 06 Apr 2012 01:29:21 -0000

I'm a huge Twitter fan and have been using it practically since it launched. You'll never get me off of there. I've started using Google+ a bit more and jump on some conversations there, but don't use it too much. Facebook is about the same as Google+, though I can keep up with family and cousins there which is cool.

My main rule of social media and building relationships is to take them out of social media as quickly as possible. I like reading books, writing blog posts, engaging in conversation via comments, and then taking those conversations to Skype or the phone.

When I get back to the US though I'll again be able to meet with people in person, which is where it's really at for me.

But back to your question, I stick on Twitter constantly as well as a few blogs. Outside of that I'm building.

Re: Is social media making you a lazy communicator?

Robert W. Dempsey — Thu, 05 Apr 2012 02:07:04 -0000

I've said it before Srini and I'll say it again - the best way to use social media is for the initial connection. The next and very important step is to take the communication out of social media.

Re: Return On Influence – Video Interview with the Author Mark W. Schaefer

Robert W. Dempsey — Tue, 03 Apr 2012 00:41:37 -0000

I purchased Mark's book because I'm curious to see what he has to say, and I'm looking forward to reading the Klout bashing chapter as I did a lot of that myself. I'm still not convinced enough to join Klout again and am happy I opted out. I spend quite a bit of time on social media however building a business that will last for decades to come takes a bit of time :)

I can however understand Mark's standpoint because of who his clients are - brands. When looking at it from the perspective of a large company that is ill-equipped to create personal connections with customers (meaning one-on-one rather than brand-to-one) it makes sense. They need shortcuts, which they are happy to pay for.

I'll reserve the rest of my judgement until I finish his book.

Re: Blog Against the Machine

Robert W. Dempsey — Tue, 27 Mar 2012 21:33:54 -0000

Trying to compete with HubSpot or the others you mentioned Geoff is an extremely difficult thing to do. They have hundreds of staff. For me it's currently just me. Which is fine :)

I'm carving out my niche, connecting directly with people via social media and in real life, forming relationships, sharing their content and having mine shared, and using other SEO techniques.

I'm also taking the tactic you are - writing about my experiences with clients, my own online marketing R&D, and what I see working.

I'll let other people cover the news. There are enough sites that do that anyhow :P

Re: Goodbye Google+

Robert W. Dempsey — Thu, 22 Mar 2012 20:51:59 -0000

In all fairness, hasn't Pinterest been around for longer?

Re: Goodbye Google+

Robert W. Dempsey — Thu, 22 Mar 2012 20:51:35 -0000

They seem to be reversing that position over time. We'll see how it washes out. Until then, I'll stick with what I know works - solid SEO, connecting with other people online and off, and creating products that provide value.