Disqus - Latest Comments for rdrysdale

Re: Teaming Up to Get to the Bottom of Microfiber Pollution

Rhea Drysdale — Thu, 14 Feb 2019 01:04:59 -0000

This is fantastic research. Thank you for leading the charge.

Re: Google Algorithm & Ranking Update Chatter

Rhea Drysdale — Tue, 05 Feb 2019 02:40:10 -0000

@Irit Ben-David Rutenberg out of curiosity were you able to bounce back from the decline?

Re: Site Migrations & Creating New URL Structures

Rhea Drysdale — Wed, 22 Aug 2018 22:03:41 -0000

Great first post, Jayna! My only comment -- over the past year I've tested both shorter and longer (more optimized) URLs and it's unfortunate, but the optimized URLs kept out-performing the short ones. The same was true with optimized folder structure. It was frustrating. In one case we had a waterfall project for an enterprise client lead into a big redesign and I decided to heed the advice of my team with a shorter URL structure, because "this looks cleaner!" We chopped one folder and a page down in length as a test. Post launch all of the pages where we didn't compromise, saw traffic and rankings hold or grow. Where we shortened the URLs, we saw organic performance drop. It was disheartening. I didn't want an "I told you so" moment at the expense of results and team involvement in strategy and overall confidence. This is one of those areas where I think the amount of signals matters. If there aren't an overwhelming amount of strong signals towards something or it's a highly competitive industry then this type of change can still be painful. Just a word of caution after my mistake!

Re: High Fidelity Consulting

Rhea Drysdale — Thu, 12 Jul 2018 02:07:14 -0000

Hmm. This got self-reflective quickly. It's probably more situational, but feels like it happens often because of our current size, structure, and roles. The concern mostly manifests itself in a skip level meeting where I'm nervous about recommending something that goes against what an employee's manager may or may not have done explicitly (or with client contacts who may have received direction from someone else). I'm also generally nervous about offending creatives with suggestions though I've found most to be very open to feedback and constructive criticism. I like the idea of curbing some perhaps unnecessary worry with really simple mockups that are open to critique like you mentioned.

Re: High Fidelity Consulting

Rhea Drysdale — Tue, 10 Jul 2018 22:34:42 -0000

Timely follow-up to a piece I stumbled on this morning that I was chewing on: https://www.nirandfar.com/2...

Specifically: "At the highest level, you need to apply design thinking and problem solving. You need to be able to empathize, ideate, prototype and, iterate. This is foundational. If entrepreneurs can’t do that well, then it doesn’t matter if they have the right first idea. Conversely, if they do this well, then I’m confident that they will eventually arrive at the right solution."

I realized that I have a tendency to avoid prototyping, because I don't want to step on toes or micromanage a person or worse the perfectionist in me passes off a prototype and the vision isn't fully realized by the designer or developer. But it's unavoidable--people need something for all the reasons you stated above and fundamentally, that equals a deliverable, which is the currency we often operate in. I want to travel down this road more. Thanks for more to ponder. :)

Re: A Welcome to SparkToro’s Cofounder: Casey Henry

Rhea Drysdale — Thu, 24 May 2018 14:55:16 -0000

Congratulations to you both! Sounds like a lot of soul searching, purposeful decision-making, and an ideal way to start a partnership and zebra. Looking forward to what comes.

Re: Annie Cushing Joins Outspoken as Chief Data Officer

Rhea Drysdale — Fri, 27 Jan 2017 16:46:37 -0000

Thank you, Doc! Very true. We've already learned a ton from Annie and she's been here three days. Clients are very excited to work with her and we know there are really innovative projects ahead of us. Basically, lots to do now.

Re: Annie Cushing Joins Outspoken as Chief Data Officer

Rhea Drysdale — Fri, 27 Jan 2017 15:56:29 -0000

Thank you, Brett! We have a great team, but we've been missing a very big piece of the puzzle. Excited to see Annie take this and build it up with the passionate and expertise she has paired with the resources and creativity of our team. Great work ahead.

Re: Reputation Marketing Tactic #1: Moz’s Personalized Login

Rhea Drysdale — Mon, 05 Dec 2016 18:38:48 -0000

Yes, it does!

Re: Reputation Marketing Tactic #1: Moz’s Personalized Login

Rhea Drysdale — Fri, 02 Dec 2016 01:03:46 -0000

You did an incredible job! I'll be in touch for sure.

Re: Reputation Marketing Tactic #1: Moz’s Personalized Login

Rhea Drysdale — Fri, 02 Dec 2016 00:53:02 -0000

The little things definitely matter and we appreciate them. :) Thanks for the comment Britney!

Re: What Are the Most Powerful, Mind-Expanding Ads You’ve Seen?

Rhea Drysdale — Mon, 29 Aug 2016 01:18:17 -0000

tl;dr but my favorite from recent years = https://www.youtube.com/wat...

Re: Battle for SEO Budgets: SEO Platforms vs People

Rhea Drysdale — Fri, 08 Apr 2016 03:10:15 -0000

@Alessio Madeyski excellent point about the over reliance on tools that may be misaligned or even just flat out wrong. We've had so many moments when we spend more time trying to validate something an in-house tool suggested against a more reliable source of data and our experienced perspective with it. There's an entire economy built up at this point in tool setup, management, and validation with an in-house person fully dedicated to simply understanding it. I know this may be necessary in some environments, but the inefficiency and risks boggle my mind.

Re: We're Launching an Analytics Division Led by Rachael Gerson

Rhea Drysdale — Mon, 27 Aug 2012 18:57:48 -0000

Awesome. Love this. We will be sending folks your way! Congrats Rachael and the whole SEER team.

Re: Interview with the Noble Rhea Drysdale

Rhea Drysdale — Thu, 14 Jun 2012 14:24:10 -0000

Moosa, thank you for the interview! Some tough questions in there, but really enjoyed it. Always great to take a minute to reflect on the past and look into the future. Thank you again for the opportunity. :)

Re: A ride to remember… and a film to edit

Rhea Drysdale — Thu, 29 Sep 2011 13:52:21 -0000

Incredible account of the events that happened. Amazed you completed so many miles! A testament to your story as much as theirs. Can't wait to see the film. :)

Re: When to Hire a Bookkeeper or Accountant

Rhea Drysdale — Wed, 29 Jun 2011 17:58:45 -0000

Thanks Judy! Ironically, we had a meeting with our accountant today and he has someone in-house who we decided will come to our office for a few hours a week. This should be fine for now and we're even more excited that he already works with our accountant. Stars aligned!

Re: When to Hire a Bookkeeper or Accountant

Rhea Drysdale — Wed, 29 Jun 2011 12:11:55 -0000

Do you have any advice on how to locate a part-time staff accountant or bookkeeper? We know we need to hire one, but we're not sure what the best way to do that is! Really informative and timely read, thank you.

Re: LessFriends

Rhea Drysdale — Thu, 10 Jul 2008 11:16:05 -0000

Yeah.... so that was really easy. It's fixed now... everyone go play!!!

Re: LessFriends

Rhea Drysdale — Thu, 10 Jul 2008 11:15:05 -0000

Twitter is throwing error messages that are disrupting the Less Friends service. We could change the format of how we receive data, but we weren't ready to commit that much programming time to the free little project. After Steve Rubel tweeted about it the demand suddenly increased ten fold, so we'll be trying to fix this right away. Thanks for the mention!