http://disqus.com/by/randomreader123456789/enWed, 12 Aug 2009 23:01:07 -0000http://www.markpollard.net/the-agency-of-the-future-adam-ferrier/#comment-14760816<p>I particularly like comment" 7. Doesn’t get caught up with who is and is not a ‘creative’ (?)" <br>There has been and still is an 'us and them' mentality between creatives and 'non' creatives in a large number of agencies primarily driven by the creatives themselves.</p><p>Wondering out loud, I can't help but believe that unless this divide is broken down, then creatives in the 'agency of the future' will be traded like commodities more so than they are now. We can see the beginnings of this every time an agency 'moves' on creatives to re-energise themselves as oppose to providing the tools to keep the relationship fresh and creatives creative so to speak</p><p></p>randomreader123456789Wed, 12 Aug 2009 23:01:07 -0000