Disqus - Latest Comments for rana_banana

Re: http://www.wolffolinsblog.com/post/485068573

rana_banana — Wed, 14 Apr 2010 07:01:34 -0000

What about the extended mix which includes three more?
People
Process
Physical Evidence
I'd say this is where the good old frameworks began to stretch beyond the basic definition and impact of marketing.
How would you judge those today?

Re: The last place you want to go?

rana_banana — Mon, 12 Oct 2009 07:26:33 -0000

Great ad! Glad you picked this up Rich.

Why I think it works so well is turning convention on its head whilst tapping into an honest truth about people and the brand.

Every retailer (or brand) wants to be the first place you go. So why not embrace the notion that you're the last. They don't have the bricks and mortar retail experience to offer the customer but that's fine. They're upfront about saying go to all the places that give you that and come back to us for a cracking deal.

I've seen the posters on the tube and I have to say they do make me chuckle. Dixons will never deliver experience that rivals JL, Harrods or Selfridges but if it gives me the range at the best price possible... why not?

I'd expect them to be easy, offer aftersales care... I mean we didn't really need to know all that from Amazon and eBay. We just tried and experienced for ourselves. But I guess to your point Rich, Dixons need to deliver something special in order to get you coming back.

Let's see if they have that.

Re: Free or Paid for?

rana_banana — Wed, 07 Oct 2009 09:42:40 -0000

It is a fascinating debate. Totally agree with type and quality of content informing the business model adopted. Have you see the new mag Stylist being handed out at stations today? If you haven't already guessed, yep, it's the sister mag to Shortlist. Now that's a publication totally funded by ads, its content is short, snippet form, not news but design, culture, lifestyle etc.... but the question I ask myself is couldn't publishers do more than simply apply monetisation models to their content? Couldn't their greatness? Their brand if you will come to life in the real world, beyond printed pages or onscreen text and images. Didn't the Guardian or someone host a series of debates? That's the kind of thing I'd want to get involved in, perhaps even pay for.