Disqus - Latest Comments for raafi

Re: https://thefarside.com/new-stuff/115/taxidermist

raafi — Wed, 08 Jul 2020 12:07:10 -0000

Wow - just fantastic. So glad to see your work in public again :)

Re: Why Don’t We Have MORE Mindblowing Movies?!!

raafi — Thu, 01 Nov 2012 21:48:27 -0000

Or as Steve Jobs is said to have believed: the audience (customer) will never tell you what they want exactly. It's not until you give it to them, perfectly, that they realize it's what they wanted all along.

Re: Kwesi Abbensetts

raafi — Sat, 19 Feb 2011 12:03:23 -0000

Every time I see more of Kwesi's work it blows me away. Wow.

Re: 5 of the Best New User Experiences of 2010

raafi — Mon, 29 Nov 2010 12:55:29 -0000

Kinda obvious, but how about the iPad itself? (?!?). That device has given the web its best UI yet.

Re: http://jamiepeck.tumblr.com/post/1650394154

raafi — Mon, 22 Nov 2010 22:17:08 -0000

all good. post updated.

Re: http://jamiepeck.tumblr.com/post/1650394154

raafi — Mon, 22 Nov 2010 18:05:18 -0000

didn't mean to offend anyone by posting the video. It was a dope party. just meant to take credit for the filming, not the throwing of the party. would gladly post a link to whoever threw the party/bands involved, etc. In fact, the post on vimeo asks for the name of the band with in the pilot costumes.

perhaps there could have been an email before the hipster-runoff-style takedown...

also, methinks having a cool video helps people still talk about said dope party after-the-fact. but that's just me.

Re: http://lomang.tumblr.com/post/612864092

raafi — Thu, 20 May 2010 14:44:20 -0000

I had a similar revelation once, but as a former "underground hip-hop artist" now lover of T-Pain. Fuck it.

Q-Tip once mentioned something called "The Art of Moving Butts." I had ignored it for years. Now I see it as some sort of gospel. And if you can do it like he did it -- without sacrificing your soul in the process... that makes you, what, an Apostle or something, right?

Ha. I still haven't found the DJ who can balance the true-school stuff with not a small amount of club bangers. But I'm looking.

Re: Converse Dress Code 1/2 (Japan)

raafi — Thu, 11 Feb 2010 18:11:34 -0000

I guess breakdancing is here to stay in commercials, huh? Interesting to see guys do it in evening wear. But my real take-away was that I got to cop a pair of those greenies. well done converse.

Re: Gilles Peterson in Brooklyn Tonight

raafi — Sat, 30 Jan 2010 21:27:29 -0000

Twas wicked.

Re: The Power of No-Roll

raafi — Sat, 17 Oct 2009 19:30:20 -0000

Agreed Alan. I've been on that plan for some time now. No cable either. I've got an HD flatscreen computer monitor in my bedroom that I hook to my laptop to watch DVDs. And I il/legally download all the shows I want to watch from television. I've subscribed to LOST on iTunes before, and used the online player. Either way, watching an hour-long show in 44 minutes is just more efficient.

As far as I'm concerned, the iTunes / Bit Torrent model is just better for my lifestyle. Why pay the cable company, when I already pay the broadband company?

Re: The Power of Buzzwords

raafi — Wed, 30 Sep 2009 10:37:57 -0000

What's lost in this is the currency that buzzwords have. First off, people like buzzwords. That's why there's always a new crop of them. Much like technical jargon, they give people a way of linguistically determining who's up to speed, or in the know and who isn't. They have superficial use, for sure, but one that probably isn't going away soon. It's the overuse of buzzwords that's really the problem. The people who overreach just to fit more of them in a sentence, or use them to mask the fact that what they're saying is either a) completely bland, or b) completely inane. Because of their specialized nature in describing industry phenomena, and the high effort required to stay current, they can be used quite effectively to ward off any rube who might hear some jumble of them and say, in effect, "that idea sucks."

But the problem is seldom the words themselves. "Crowdsourcing," for example, is an incredibly elegant way of describing how something like Wikipedia works. It's just that too many of us would like to use "a crowdsourcing model to leverage the fandom of our target vertical."

Re: the ragbag - a few weeks ago, i posted a venn diagram that i...

raafi — Thu, 24 Sep 2009 22:12:27 -0000

it just seems to me that if the splayd was truly sharp enough to cut anything with, it would have similar effects on the inside of one's mouth. Thus rendering that specific utility worthless. (or Dangerous!). Give me a spork and a knife, thanks.

Re: Magic Advertising Words - A Brief Update

raafi — Tue, 22 Sep 2009 22:08:05 -0000

This also jibes with what you were saying about Hynudai a couple years back:

But lately I've been hearing a lot of positive buzz about Hyundai. And I'm by no means a car guy. Various auto publications have liked Hyundai's cars better than the more expensive Japanese imports. [their new advertising is] ... a campaign designed to move Hyundai into the space ... that Subaru kind of owns: the smart, safe car for people who could spend a lot of money on a car but choose not to. An anti-status symbol of sorts.

This type of product-focused work by the brand itself is not coincidentally associated with Hyundai's recent surge in sales.

Re: blacksoappalace. - Never seen it, but I think I’m about to.

raafi — Mon, 10 Aug 2009 15:51:29 -0000

After you watch it, peep two of the most epic meltdowns ever. The director's, and Lily Tomlin's.

Re: blacksoappalace. - paz vega.

raafi — Fri, 24 Jul 2009 00:39:03 -0000

she's kind of the baddest woman on the planet. Except you have to make exceptions for Padma, and Liya, and Iman, and pretty much everyone else you post on here. But still... you get what I'm saying.

Re: Chris Rock: Shotgun Approach

raafi — Sat, 11 Jul 2009 12:51:09 -0000

I love how he says he uses a small club like a boxing gym. To put it in the sports term he's "getting reps."

In film, I try to put this in practice by always working on experimental and visually expansive work that falls outside of the bounds of most client demands. It keeps my eye sharp, and filters down to the more traditional work in invisible, but hopefully substantive ways. Plus, it's fun to go in the lab and tinker around a bit.

Re: the ragbag - half the fun of hybrid cutlery° is the peculiar...

raafi — Sun, 24 May 2009 04:42:05 -0000

I've always enjoyed swapping the word "spork" for "foon" every third or fourth time the word is needed.

Re: one liners from the liner notes

raafi — Thu, 16 Apr 2009 01:41:42 -0000

Montauk?

Re: blacksoappalace. - bad ass. (via FFFFound)

raafi — Sat, 11 Apr 2009 23:49:57 -0000

this woman's moving steadily up the wifey rankings.

Re: Nike Post Match – Black + White

raafi — Fri, 20 Mar 2009 10:11:57 -0000

hollarrr!

Re: TV Is Dead. Long Live TV

raafi — Wed, 04 Mar 2009 23:30:47 -0000

My thoughts exactly. As a matter of fact, I'm downloading tonight's episode of LOST (illegally?) right now. It's funny, my consumption of LOST. I watched Seasons 1 & 2 on DVD. Season 3 I subscribed to on iTunes. The writer's strike last year frightened me away from resubscribing (for full-price) on iTunes, so I cobbled together season 4 between live broadcasts and the abc.com video player. They've updated the video player on abc.com and my laptop can't play the episodes (or commercials) without tons of skips and dropouts so I'm getting season 5 from the pirates. Like you said, "TV is dead, long live TV."

Re: Tipping Point

raafi — Sun, 25 Jan 2009 16:57:10 -0000

I "follow" your delicious links (am a "fan" in the delicious nomeclature), but am not a member of twitter. My biz partner is a twitter user, and we both dabble in facebook.

I've recently discovered how to make my delicious links feed into my personal blog, and have been saving biz-related links for the moment when I add them to the company blog too.

Finding an optimal strategy for each of these techs has taken some time, but I find that using each well also has its rewards. big fan of delicious here, btw.

Re: Oh Gatorade, You're So Not a "G" Thing - mediabistro.com: AgencySpy

raafi — Thu, 08 Jan 2009 18:22:43 -0000

Damn, dude, you're really out of it aren't you? Check the Google Zeitgeist report. Lil Wayne was only the fourth most searched person in 2008, or if music charts matter to you, then he had the third best selling album of the year too. I mean, that's a lot of white suburban high school kids right there.

Re: Oh Gatorade, You're So Not a "G" Thing - mediabistro.com: AgencySpy

raafi — Wed, 07 Jan 2009 17:25:11 -0000

The gruff VO is none other than Lil Wayne, btw. I've had a couple talks about this spot in different non-advertising worlds, mainly because no one is sure who's who in the spot and it's nice to compare notes: Billie Jean King? Oh, and that's Usain Bolt? John Wooden? Cool. In that sense, it works. people are talking.

Re: The Great Unleveling

raafi — Sun, 28 Dec 2008 22:44:01 -0000

This post presupposes the end of the thirty second spot. Last time I checked, though, there were 500+ cable channels, all selling advertising. Certainly the relevance of the thirty second spot is greatly reduced, but reduced to nill? Still, I'm willing to be persuaded...

I'd like to hear or see, at some point your analysis on the relative values of the various marketing platforms, some sort of pie graph or venn diagram.