http://disqus.com/by/proebuck/enMon, 06 Apr 2009 20:57:14 -0000http://www.returnpath.net/blog/2009/04/predictions-of-emails-death-ag.php#comment-7922197<p>Nice Stephanie. I couldn't agree more and I've got irons in several marketing fires.</p><p>Our search advertising business is much bigger than our email marketing business but the same clients who use both services regularly presume PPC to be the higher ROI source for them. I believe that because they spend so much more as a percentage of their marketing budget on PPC that they want to believe that money thrown at Google is money best spent. I have to continually remind our clients that Google PPC is for prospecting while email is used for relationship building, which in turn, builds your business.</p><p>Web 2.0/social media is more likely to strengthen email as a messaging tool rather than kill it.</p><p></p>proebuckMon, 06 Apr 2009 20:57:14 -0000