http://disqus.com/by/prejlin/enMon, 21 Sep 2009 03:52:33 -0000http://walterpike.com/2009/09/but-twitter-is-just-a-broadcast-medium-isnt-it/#comment-17027908<p>I agree. It seems to me that people who believe that Twitter is a broadcast medium simply do not get digital. Twitter may look like a broadcast from an external perspective. However after using the application, it is simple to see how Twitter in fact creates conversations and spurs dialogue between networks of people who may never have known each other in an analogue world.</p><p>It is possibe that brands will #fail and use Twitter as a broadcast medium. These organisations just don't get the fact the digital media provides a unique opportunity to stop speaking TO customers and start igniting conversations so that good ideas are spread organically amongst networks. </p>prejlinMon, 21 Sep 2009 03:52:33 -0000