Disqus - Latest Comments for pollypearson

Re: How Are Companies Leveraging Social Media?

pollypearson — Tue, 18 May 2010 17:45:24 -0000

I'm surprised activity is so light -- ie number of posts or tweets per week. Could this be because it measures "just" the centralized social media activity that the "company" does -- versus the activity that employees do globally which is also associated with the company? For example, the company where I work has dozens of employee bloggers who write about the company and their job/profession from their unique perspective. People can subscribe (via friendfeed) on the company's website the entire group's work (or via individual subscriptions as they choose). Using this non-centralized model, my company has over 100 blog posts voluntarily written and published externally each week by its employee subject matter experts. (And thousands of tweets.) No employee is paid to be a "corporate blogger.'

Re: 18 Social Media Quotes My Wife Is Sick of Hearing Me Say

pollypearson — Thu, 13 May 2010 16:29:41 -0000

Some I like to use are:

Social Media is 95% behavior, and 5% tool.

ROI for Social Media is "Risk of Ignorning."

Social Media is like alcohol -- you become more of who you are.

When you embrace social media behavior, and let your people be your brand, you'll find diamonds will fall from the sky.

Your employees are adults.

99.9 % of your employees really don't want to be fired. They have a vested interest in the company's success. Most want success for their company, and their careers.

Chances are, your employees are well-educated. College grads, MBAs, PhD's even. We tend to have more heavy-handed policies for our well-educated employees, than we do for our young children. Treat your employees like the well educated adults that they are. Share your business objectives. Provide guidelines, coach, and let them apply their passion. When mistakes are made, coach them just as you would with mistakes made in other business mediums.

Re: Survey Results: Impact of Blogging on Search Engine Optimization

pollypearson — Mon, 25 Jan 2010 15:18:40 -0000

At the FORTUNE 200 company where I work, there are now a few dozen bloggers (and hundreds of micro-bloggers) – willingly donating time and effort to blog because they're passionate about their subject. The vast majority is not affiliated with the Marketing department, and the Marketing dept did not entice them to begin blogging. However, Marketing is wisely leveraging their voices and now treats "the bloggers" like the media, complete with blogger "pre-briefings" on upcoming important announcements.

An unexpected benefit of having a team of organically grown bloggers –who now communicate with one another continuously -- is the connection these bloggers have built with one another, and the common goals of this large company. They work as a virtual team, yet with no “leader,” or mandate beyond the unsaid common goal of making the company more successful. Many have become well-rounded, unofficial spokespeople – who respect PR/Marketing as the ultimate voice and mediator, when necessary, on what is appropriate or inappropriate to share in the public. Many have become top ranked bloggers in our industry –adding a dimension that, I believe, the PR or Marketing group could never have done purely on its own.

- Polly Pearson
EMC Corp

Re: Top 25 odd (and tough) job interview questions of the year

pollypearson — Mon, 04 Jan 2010 17:15:46 -0000

I like the emerging interview question that Kris Dunn of the HRCapitalist.com brought to my attention: "How do you stay current in your profession." Think of the different ways a Web 2.0 savvy person would answer that question.

Re: HOW TO: Leverage Twitter for Hiring

pollypearson — Tue, 01 Sep 2009 14:38:17 -0000

Good blog post on an important topic. We'll likely see more of this in the future, to help connect potential employees to jobs through social technologies.

Thanks for recognizing EMC in your review.

Regards, Polly Pearson, VP Employment Brand and Strategy Engagement, EMC

Re: Transition to the Cloud

pollypearson — Tue, 04 Aug 2009 15:28:36 -0000

Congrats Dave! It will be wonderful to have additional informed & technical voices in the cloud! Break a leg. Polly