Disqus - Latest Comments for pickles1http://disqus.com/by/pickles1/enTue, 12 Aug 2008 09:56:41 -0000Re: Target Market Research Versus Persona Marketing, Or Both?http://cindyking.biz/target-market-research-versus-persona-marketing-or-both/#comment-1167654<p>Hi Cindy, I've been following the articles and couldn't agree with you more. I am a consumer trends reporter for a global video news network company called Snippies. One of our specialties is getting consumer insights - in their homes and on the streets both domestic and international. Our work is not meant to replace quantitative research but rather add a qualitative element. We hear it over and over again, how amazing it is to see the consumer brought to life. Target Market Research or Persona? Balance is the answer. </p>JenniferTue, 12 Aug 2008 09:56:41 -0000