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Re: 3rd annual AAISP Digital Dealer Conference – Feedback and Review

Ralph Paglia — Mon, 15 Oct 2007 14:41:06 -0000

Jeff,

I attended the AAISP Digital Dealer conference in Las Vegas and can attest that relative to the previous 2 in Nashville, this one was far larger in any way you can measure these types of events. I believe, but am guesstimating that there were about 600 total attendees, 400 from dealerships and within that 400, over 100 were either Dealers or GM's. The remaining paid attendees were either Internet Sales Managers or Sales Managers. The vendor exhibits were exceptionally impressive and located in a very large conference room where all conference meals and receptions were served. The vendor displays were greater in number and much more complete and better staffed than the Nashville conferences. They almost looked like the mid-sized NADA exhibits, with some vendors such as VIN Solutions using a very large exhibit staffed with at least half a dozen people.

I was surprised to see several new vendors at the event that offer Digital Advertising products and services to dealers, which I am sure is related to the huge amount of money that has been migrating from conventional newspaper, direct mail, yellow pages and outdoor over to online advertising. This is an area of growth for our industry, and despite the fact that online advertising is about building brand awareness and putting a dealership at Top Of Mind for in-market car buyers, I am certain thet increased online advertising from dealers will also generate increased home-grown lead and incoming phone volumes, thus creating an ever growing demand for experienced and competent Automotive Internet Sales Professionals.

To me, one the biggest revelations (and most personally rewarding) were the industry's acceptance of multiple web sites, micro sites, landing pages and robust URL portfolios as a best practice in establishing a dealership's Digital Marketing efficiencies. I have been touting, using and teaching dealers to implement this strategy for at least 5 years and have often been accused of insanity!

The opening speech from Jim Zeigler was an eye opener with Jim talking about his 40+ web sites and landing pages in conjunction with over 100 URL's that he owns. I never thought of Jim as an Internet Marketing Guru, but it turns out that online inquiries is where most of his dealer business comes from... Who knew!

Rafi Hamid's presentation on Enterprise Scalable Digital Marketing Strategies showcased the Napleton Auto Group in Chicago. Rafi's very well attended workshop featured his use of reporting and Excel enabled analytics to evaluate the value of each lead supplier and various online marketing campaigns. Rafi included an overview of his fascinating use of multiple brand and regional micro sites along with his strategic utilization of over 500 URL's in order to better optimize his advertising, paid search campaigns and organic search rankings.

I (Ralph Paglia) made my first presentation to the industry on the rapidly evolving use of Transactional eCommerce capabilities within dealership web sites. ADP is a major leader in building the ability for dealers to accept direct payments from consumers online and I was not sure how well dealers would respond to the idea of letting people buy a car online. I was pleasantly surprised by the overwhelmingly positive response and genuine enthusiasm I witnessed for Transactional Web site strategies during and after my presentation. My workshop focused on transactional dealer web site capabilities and the state of Transactional Sites from several vendors for dealers in the industry. Brian Hoecht, who owns AI-Dealer, a supplier of transactional shopping cart technology for dealers was in my session and despite the fact that ADP competes with Brian, he contributed to the overall discussion in a highly positive manner. Chris Gugliotta from Lithia Motors was also present during my presentation on transactional sites, and Chris added substantial color commentary on the recently deployed L2.com transactional web sites that allow consumers to actually buy a car online.

Stephen Stauning from Asbury Automotive delivered a high value presentation on managing vendors and suppliers, which was unusual for this type of event but incredibly useful... For the dealers that attended Stephen Stauning's workshop, the recommended supplier contract changes, combined with the tactics and negotiating advice presented would save them many times over the total costs of attending the conference. I can attest to the validity of Stauning's material as presented because I have worked on both sides of the dealer/vendor fence several times over the years.

All in all, the 2007 AAISP Digital Dealer Conference in Las Vegas was bigger, better and more productive to be at than ever before... Mike Roscoe put it well when I saw him at a private party in the VIP section of the LAX nightclub in the Luxor on the evening of the last day, and he stated "Our little conference has grown up...".

Re: 3rd annual AAISP Digital Dealer Conference – Feedback and Review

Ralph Paglia — Mon, 15 Oct 2007 14:48:00 -0000

In response to Ashley Antonio's post, I will be at the J. D. Power Automotive Internet Roundtable event at the Red Rock resort in Las Vegas this week and am looking forward to seeing her, along with any other friends, associates and colleagues at the conference.

Ralph Paglia
505-301-6369
rpaglia@gmail.com
www.ralphrpaglia.com

Re: Do you initially quote a Price via email? – Poll

Ralph Paglia — Mon, 15 Oct 2007 20:30:04 -0000

I think the wording of this question would have been better served by something along the lines of "When receiving a "Quote Request", "Request A Quote", "Fast Quote" or other type of lead where the consumer has been promised a vehicle price quote in exchange for submitting their personal contact information, do you respond with an email that provides the quote as promised by the online lead form?".

I have set up processes for many types of Internet Leads, not all of them require sending back price quotes, and I have found that as long as you NEVER quote a price on one single vehicle, and ALWAYS quote prices on multiple vehicles, including whatever you have that comes closest to what the customer asked for, that the ability to then get in direct contact with that same customer is greatly enhanced. Let's face it, we live in a world that requires us to get to the next step, with many steps required to get to a delivery. If we do not engage in direct CONVERSATIONAL information exchange with these online car shoppers, we are at very little risk of selling a car!

Re: Managing Your Dealers Reputation in the Online Age – Cars.com Webinar

Ralph Paglia — Fri, 07 Mar 2008 18:08:57 -0000

Jeff,

The need for a proactive Reputation Management strategy is rapidly becoming one of those issues that are easy to ignore, yet have the potential to put the hurt onto a dealer's sales volume. Alternately, as we all learn more about the do's and don'ts, the why's and how's within this new marketing area there will be opportunities for dealers who learn and execute well to achieve a competitive advantage in their marketplace. Acton Toyota is one such example. I am looking forward to attending this workshop.

Re: Don’t fall for this junk!

Ralph Paglia — Mon, 12 May 2008 14:19:11 -0000

I have looked at this post and the chart that originated it several times... Was the purpose to be critical of a salesperson that made a mistake in researching the dealer's URL? Is the purpose of this post to criticize Compete Inc.'s data collection model? Is the purpose of this post to warn dealers to check the validity of data being presented to them? Or, is all of the above and to take glee in finding mistakes made by others? Those that know me at all will know that I am not shy about criticizing my own team, on an internal basis, and then driving them towards improving their performance. However, I would like to make a point that all of us as so-called Digital Marketing Experts should consider... Just because we know the various flaws and weak spots in various approaches to eBusiness validation models, does not mean that we are making a positive contribution by ridiculing or embarrassing our colleagues in the same industry. Often times, we can come across as pompous arrogant know-it-alls, and this does nothing to promote our profession or encourage less knowledgeable "green peas" to learn more about our craft. As do most people looking at this post, I can see the tactical flaws in the salesperson's approach... But knowing that ADP neither endorses nor authorizes the use of Compete Inc. tools in sales presentations, I nonetheless applaud this salesperson for seeking additional data and 3rd party validation when making his or her case to the dealer or GM.

When one of our colleagues makes a mistake like this, those of us who are "in the know" should clearly identify that mistake directly to the person making it in a manner that seeks less to ridicule or embarrass, and more to improve our entire industry's level of overall professionalism. Otherwise, we are just a bunch of bullies picking on the new kid... Because we can. And, just because we can does not necessarily mean that we should.

I know most of the men and women selling both BZ Results and ADP Dynamic web sites. Like me, and each of you, they are far from perfect in their knowledge of Digital Marketing, but they are for the most part highly ethical and honest... They sincerely believe in the products they sell and they go about doing their jobs, like you and I do, each day. It is certainly OK, and even helpful for all of us to provide constructive criticism, but I do not think that gleefully piling on the ridicule train accomplishes anything of a positive nature.

Re: The Digital Dealer Conference – a week later

Ralph Paglia — Mon, 12 May 2008 14:47:30 -0000

I really enjoyed reading this post and the string of responses following it...

Having attended all 4 of these Digital Dealer/AAISP Conferences, my observation is that each of them have been unique and well worth attending. Jesse Biter's Post-Party gatherings at a choice local watering hole have become legendary. Each event seems to reveal a side of somebody I have not seen before... This time I got to see Kendall Bilman's obnoxious intoxicated side, which was actually quite interesting!

In regards to "official" conference content, watching Melissa McCann (Cobalt) and Adrian Madland (Google) on stage on Wednesday morning was painful... Could they have been more agonizingly patronizing to each other? Shaun Raines workshops are always good because of his sincerity and genuine comfort in front of a group. I did like the way the vendors were set up and the length of the breaks between sessions allowed everyone to mix and meet other people in that vendor area. It would be nice to see Roscoe line up a better caliber of speakers for the big room.

Overall, the Digital Dealer Conferences have become the most significant gathering of automotive digital marketing professionals in the industry, and it really should be a must attend item on your calendar. Going back to the original origins of AAISP, it would add a lot of value to the conference if there were some level of integration with an AAISP Certification program.

Lastly... Let me send a big Thank You out to those that attended my workshop on buying conventional media using Digital Buying Channels on Wednesday afternoon. We had a great crowd there and the questions and attendee dialogue were truly energizing.

Re: Don’t fall for this junk!

Ralph Paglia — Thu, 15 May 2008 01:43:49 -0000

Wow... Such a heated thread, and going off in so many tangents... Gotta love the action, and the interaction. It is rare to see so much emotion in the words posted to a thread like this. Everybody is entitled to an opinion, but stating it does not make it any more or less accurate. Personally, I have worked on both sides of the vendor/dealer fence, going back and forth a few times. For the most part, I like the people working for dealership digital marketing suppliers, and I believe some of the best and brightest working in dealerships are involved with eBusiness. Sure, it may be true that comparing 2 different dealership web site traffic metrics is an apples and oranges thing, but let's face it... Dealers like to see comparisons between their store and others of similar planning potential, and we also have the OEM's who are always serving up comparisons between various dealership metrics. I agree that comparisons must be viewed from a perspective that takes into account the differentiation factors, such as PP, AOR, brands sold and more, but comparing dealerships with each other, and comparing car companies with each other is a very popular practice in our industry. So, once again, I suggest that the salesperson who generated the report at the beginning of this thread, and who went out of his/her way to do some self-initiated research, did in fact put forth a sincere effort to validate his pitch. And there in lies the difference between a crime and a questionable value proposition... Intent, effort and execution. Regardless of how you want to criticize the use of metrics in a sales pitch, it still beats the heck out of "Go ahead and look at this whiz bang web site, ain't she a looker!"

Re: How Luxury Cars Drive Innovation

Ralph Paglia — Sat, 17 May 2008 14:18:24 -0000

I enjoy this article because it enlightens readers to the auto indistry mechanism for innovation through initial introduction into luxury segment vehicles. Cadillac's night vision deployment a few years ago is an example of innovation that was truly a milestone, but somehow did not resonate with Cadillac buyers and so has since dropped out of production. If you are an automotive professional, please consider visiting and joining the online community at http://www.AutomotiveDigita...

Re: Little Dotcom Coupe

Ralph Paglia — Sat, 17 May 2008 14:21:19 -0000

I really enjoyed this article because it enlightens readers to the risks of buying used cars before you have had an opportunity for a physical inspection... However, I am a firm believer in dealers enabling online car shoppers to complete negotiations and make an actual purpose using the dealer's web site. Used cars are actually OK to buy online from a reputable dealer such as http://www.L2.com but buyers should make sure they can get their deposit or other moneys paid returned by the dealer if the vehicle does not meet their expectations upon physical delivery. There is a wealth of information on this topic at http://www.automotivedigita... and I also agree with the brothers that http://www.Cars.com has the best overall display of used and new vehicles for sale online. If you are an automotive professional, please consider visiting and joining the online community at http://www.AutomotiveDigita...

Re: Kelsey Group Research Shows Dealers Shifting Towards Online Technology for Marketing and Advertising

Ralph Paglia — Sat, 17 May 2008 14:21:49 -0000

I enjoy this article because it enlightens readers to the shift within the auto industry from traditional marketing and advertising tactics towards more investment into digital marketing. For automotive marketing professionals, please consider visiting and joining the online community at http://www.AutomotiveDigita...

Re: Grassroots Leadership - Ford Motor Co.

Ralph Paglia — Sat, 17 May 2008 14:46:07 -0000

I really enjoyed reading this article because it enlightens those of us in the auto industry to a new reality... The single greatest source of automotive marketing innovation has become the car companies based in Detroit. In the past, the Japanese and other import companies have led auto industry marketing and CRM innovation, but that trend has changed with the level of success achieved by the import car companies. Witness Toyota's decline in quality and market share growth. Sure, it will take years before the public perception adjusts to fit the new reality, but for those of us who are insiders, we are now seeing bold marketing and product innovations streaming out of Michigan from car companies like Ford and GM, rather than from Toyota and Nissan. Of all the Asian import brands, only Honda has seemed to remain true to the execution of their core principles that made them successful in the first place. I have personally witnessed a stunning transformation of Ford Motor Company's sales and marketing organizations in the USA into an innovative, creative and empowered organization focused on delivering results and exploring new strategies and tactics to better connect with American car buyers. Ford has already proven their ability to succeed in other global markets and the industry is about to see their transformation into a far more dynamic, innovative and hip marketing and sales organization here in North America. If you are an automotive professional, please consider visiting and joining the online community at http://www.AutomotiveDigita...

Re: The Hype of Hybrids

Ralph Paglia — Sat, 17 May 2008 15:37:53 -0000

I enjoyed this article because it enlightens readers to the hype and exaggerated perception of the value in buying vehicles with Hybrid power trains. I agree that there is significant value in supporting the auto industry's green innovations by purchasing Hybrid powered vehicles, but consumers need to know that in most cased the economics of Hybrid vehicles do not create a rationale for increased initial purchase price. When you factor in several lesser known factors, such as how difficult it is to lease a hybrid vehicle, or how we will dispose of the batteries and other hazardous materials more prevalent in Hybrids, there is cause to reconsider the "fashionable" status of driving a hybrid. If you are an automotive professional, please consider visiting and joining the online community at http://www.AutomotiveDigita...

Re: Don’t fall for this junk!

Ralph Paglia — Tue, 27 May 2008 00:39:58 -0000

To Alex,

I do not know which BZ Results salesperson created the chart that originated this thread... And, if I did I would not be ashamed to say so! However, I had a situation last week that reminded me of this one. An ADP account manager who normally represents DMS related products and services was asked by one of her dealers about the new Ford Dealer Advertising Co-Op reimbursement program. He wanted to know the connection, if any, with the Ford Digital Advertising Program, which my team administers for Ford and Lincoln Mercury dealers... She correctly explained to the dealer that the two programs were distinct and seperate from each other. The dealer went back to his Ford Zone Manager and wanted to know why Internet advertising was not covered by the new Co-Op advertising program (which is a false statement). The Zone Manager explained that Internet Advertising is eligible for FLM Dealer Advertising Co-Op reimbursement if it meets program guidelines (which is a true statement). The story got passed upstream to Ford executives and the next thing you know I am being asked why our ADP sales team is telling dealers that the Ford Digital Ad Program is not covered by the Dealer Advertising Co-Op program (which in fact it is!). By the time I was able to identify the ADP sales rep and then speak to both her and the dealer I came to realize that everything she told the dealer was actually true and that the dealer had made incorrect ASSUMPTIONS based on her correct statements! I see this type of confusion, misstatement of facts and false ASSumptions on a daily basis. As a result, I have learned over time to reach out and gather more information and either email or call the parties involved before I make any foolish ASS-umptions about what people say or present when I am not a first-hand witness.

Look, it is real easy to get all hyper-critical and slam suppliers on an open blog like DR, and for the most part none of us have to worry about being held accountable for what we write or statements we make that may or may not be accurate... Other than our own sense of maintaining a reputation for integrity in this business.

I cannot count how many times I have been required to work with irate customers buying a car to take the hair out of a kinked deal because of innacurate statements made by a car salesman trying to close his or her sale... Heck, on the way home today from Sonoma, CA wine country I listened to a woman tell me about how she was considering a 60 month lease on a new vehicle... I found myself explaining the pros and cons of leasing in general and how most experts recommend a 24 or 36 month lease rather than a longer term and that a 36 month lease is comparable to a 72 month car loan and a 24 month lease is comparable to a 60 month car loan, etc., etc.

Plenty of people would argue those points with me as well, but i know in my heart I am making true statements and have been both a consumer of and a merchant of new vehicle leasing for over 20 years! I know what the hell I am talking about!

I wonder if the BZ Results salesperson who produced the chart that started this thread feels the same way? And, what if for some bizarre reason unbeknownst to any of us he or she had a reason for using the furntiure store URL? What if he or she was trying to illustrate the importance of acquiring and managing a domain name portfolio? Has anyone ever bothered to get this individual's response to this post or to send him or her a link to it by email?

OK, maybe I am the eternal optimist and I tend to believe in the inherent good within most people until they prove otherwise, but for crying out loud it sures seems to be easy to post a whole bunch of trash talk about someone when they are not around to defend themselves or provide a response to accusations!

Most, not all, but a majority of the Digital Marketing professionals and suppliers I meet in this business tend to be fairly honest and ethical in their business practices. If a dealer buys technology, turns down both consulting and training that is offered to show the dealership's employee's how to use the technology that was purchased... How can that dealer then complain that his employees do not know how to use that very same technology and as a result the store gets no benefit from it? I have seen this happen for many, many years... And, it stoill happens today! If the person assigned by a supplier to serve a dealer knows that dealer on a first name basis and speaks to that dealer on a weekly basis... Who is responsioble for that same supplier point of contact not knowing who the Internet Sales Manager is? I do not pretend to know all the answers, but sometimes asking a few of the right questions is a gtreat place to start.

Re: Don’t fall for this junk!

Ralph Paglia — Tue, 27 May 2008 00:47:34 -0000

Oh yeah, and one more thing.... to Mr. Umer Farooq who posted: "Hmm... not if you dealership name is like Clark Ford. Boy there are lot of Clark's that have ford dealerships... :)"

THAT is a classic situation begging for Paid Search Engine Advertising that is both geotargeted and bids on apropriate variations of Clark Ford, Clark Motors, Ford dealers in (hometown), etc.!

As much as I love SEO, there is a time and a place for eveything, including PAID SEARCH!

I can feel the flames acoming....

Re: Grassroots Leadership - Ford Motor Co.

Ralph Paglia — Sat, 07 Jun 2008 03:57:25 -0000

To: All Ford and Lincoln Mercury Dealers - June 5, 2008
Subject: Ford and Lincoln Mercury Digital Advertising Program

BACKGROUND:

The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announce the Ford and Lincoln Mercury Digital Advertising program.

This program leverages our relationships with Top Internet providers to offer you exclusive digital advertising opportunities and incentives. In addition, for those dealers who would like additional support, we have partnered with ADP to offer a complete digital advertising solution including training as well as management of your digital advertising.

This program is simply about giving your dealership new advertising options, and offers will be constantly updated.

PROGRAM MATERIALS

Materials for this program, as well as the current advertising offers available for June, are posted to the Lead Management portal within FMCdealer. For more information, go to FMCdealer, Select "Lead Management & Reporting" link, and then "Home Portal". A link to the Digital Advertising manual is under "Recent Updates" and will take you to the Training aids page where you must select "Show all". The guide is under "Job Aids".

QUESTIONS

Contact the Digital Program Headquarters at 866-206-3995 or email us at Digital@flmdmc.com

ENROLLMENT

An online enrollment form for Ford and Lincoln Mercury dealers to participate in this program has been set up at: http://www.flmdigital.com/

NEXT STEPS

Ford and Lincoln Mercury Dealers who would like to receive a proposal from the Ford, Lincoln and Mercury Digital Advertising Program for Dealers can complete the online enrollment for an initial Search Engine Analysis at no charge to the dealer at: http://www.flmdigital.com/

Re: Ford's Escape Route

Ralph Paglia — Sat, 07 Jun 2008 03:58:50 -0000

To: All Ford and Lincoln Mercury Dealers - June 5, 2008
Subject: Ford and Lincoln Mercury Digital Advertising Program

BACKGROUND:

This program is simply about giving your dealership new advertising options, and offers will be constantly updated.

PROGRAM MATERIALS

QUESTIONS

Contact the Digital Program Headquarters at 866-206-3995 or email us at Digital@flmdmc.com

ENROLLMENT

An online enrollment form for Ford and Lincoln Mercury dealers to participate in this program has been set up at: http://www.flmdigital.com/

NEXT STEPS

Re: Ford's Drive for Balance

Ralph Paglia — Sat, 07 Jun 2008 04:01:56 -0000

To: All Ford and Lincoln Mercury Dealers - June 5, 2008
Subject: Ford and Lincoln Mercury Digital Advertising Program

BACKGROUND:

This program is simply about giving your dealership new advertising options, and offers will be constantly updated.

PROGRAM MATERIALS

QUESTIONS

Contact the Digital Program Headquarters at 866-206-3995 or email us at Digital@flmdmc.com

ENROLLMENT

An online enrollment form for Ford and Lincoln Mercury dealers to participate in this program has been set up at: http://www.flmdigital.com/

NEXT STEPS

Re: 'How Do We Break Out of the Box We're Stuck In? '

Ralph Paglia — Sat, 07 Jun 2008 04:05:10 -0000

To: All Ford and Lincoln Mercury Dealers - June 5, 2008
Subject: Ford and Lincoln Mercury Digital Advertising Program

BACKGROUND:

This program is simply about giving your dealership new advertising options, and offers will be constantly updated.

PROGRAM MATERIALS

QUESTIONS

Contact the Digital Program Headquarters at 866-206-3995 or email us at Digital@flmdmc.com

ENROLLMENT

An online enrollment form for Ford and Lincoln Mercury dealers to participate in this program has been set up at: http://www.flmdigital.com/

NEXT STEPS

Re: Grassroots Leadership - Ford Motor Co.

Ralph Paglia — Sat, 07 Jun 2008 15:57:25 -0000

To: All Ford and Lincoln Mercury Dealers - June 5, 2008
Subject: Ford and Lincoln Mercury Digital Advertising Program

BACKGROUND:

This program is simply about giving your dealership new advertising options, and offers will be constantly updated.

PROGRAM MATERIALS

QUESTIONS

Contact the Digital Program Headquarters at 866-206-3995 or email us at Digital@flmdmc.com

ENROLLMENT

An online enrollment form for Ford and Lincoln Mercury dealers to participate in this program has been set up at: http://www.flmdigital.com/

NEXT STEPS

Re: Ford's Escape Route

Ralph Paglia — Sat, 07 Jun 2008 15:58:50 -0000

To: All Ford and Lincoln Mercury Dealers - June 5, 2008
Subject: Ford and Lincoln Mercury Digital Advertising Program

BACKGROUND:

This program is simply about giving your dealership new advertising options, and offers will be constantly updated.

PROGRAM MATERIALS

QUESTIONS

Contact the Digital Program Headquarters at 866-206-3995 or email us at Digital@flmdmc.com

ENROLLMENT

An online enrollment form for Ford and Lincoln Mercury dealers to participate in this program has been set up at: http://www.flmdigital.com/

NEXT STEPS

Re: Ford's Drive for Balance

Ralph Paglia — Sat, 07 Jun 2008 16:01:56 -0000

To: All Ford and Lincoln Mercury Dealers - June 5, 2008
Subject: Ford and Lincoln Mercury Digital Advertising Program

BACKGROUND:

This program is simply about giving your dealership new advertising options, and offers will be constantly updated.

PROGRAM MATERIALS

QUESTIONS

Contact the Digital Program Headquarters at 866-206-3995 or email us at Digital@flmdmc.com

ENROLLMENT

An online enrollment form for Ford and Lincoln Mercury dealers to participate in this program has been set up at: http://www.flmdigital.com/

NEXT STEPS

Re: I Want My Ford TV!

Ralph Paglia — Sat, 07 Jun 2008 16:03:20 -0000

To: All Ford and Lincoln Mercury Dealers - June 5, 2008
Subject: Ford and Lincoln Mercury Digital Advertising Program

BACKGROUND:

This program is simply about giving your dealership new advertising options, and offers will be constantly updated.

PROGRAM MATERIALS

QUESTIONS

Contact the Digital Program Headquarters at 866-206-3995 or email us at Digital@flmdmc.com

ENROLLMENT

An online enrollment form for Ford and Lincoln Mercury dealers to participate in this program has been set up at: http://www.flmdigital.com/

NEXT STEPS

Re: Bright Lights, Big Company

Ralph Paglia — Sat, 07 Jun 2008 16:03:25 -0000

To: All Ford and Lincoln Mercury Dealers - June 5, 2008

Subject: Ford and Lincoln Mercury Digital Advertising Program

BACKGROUND:

This program is simply about giving your dealership new advertising options, and offers will be constantly updated.

PROGRAM MATERIALS

QUESTIONS

Contact the Digital Program Headquarters at 866-206-3995 or email us at Digital@flmdmc.com

ENROLLMENT

An online enrollment form for Ford and Lincoln Mercury dealers to participate in this program has been set up at: http://www.flmdigital.com/

NEXT STEPS

Re: 'How Do We Break Out of the Box We're Stuck In? '

Ralph Paglia — Sat, 07 Jun 2008 16:05:10 -0000

To: All Ford and Lincoln Mercury Dealers - June 5, 2008
Subject: Ford and Lincoln Mercury Digital Advertising Program

BACKGROUND:

This program is simply about giving your dealership new advertising options, and offers will be constantly updated.

PROGRAM MATERIALS

QUESTIONS

Contact the Digital Program Headquarters at 866-206-3995 or email us at Digital@flmdmc.com

ENROLLMENT

An online enrollment form for Ford and Lincoln Mercury dealers to participate in this program has been set up at: http://www.flmdigital.com/

NEXT STEPS

Re: Collision Course

Ralph Paglia — Sat, 07 Jun 2008 16:07:19 -0000

To: All Ford and Lincoln Mercury Dealers - June 5, 2008
Subject: Ford and Lincoln Mercury Digital Advertising Program

BACKGROUND:

This program is simply about giving your dealership new advertising options, and offers will be constantly updated.

PROGRAM MATERIALS

QUESTIONS

Contact the Digital Program Headquarters at 866-206-3995 or email us at Digital@flmdmc.com

ENROLLMENT

An online enrollment form for Ford and Lincoln Mercury dealers to participate in this program has been set up at: http://www.FLMDigital.com/

NEXT STEPS