Disqus - Latest Comments for phildearson

Re: RICE: Simple prioritization for product managers

Phil Dearson — Thu, 17 Mar 2016 16:41:22 -0000

I'm a big fan of the "balanced scorecard", Sean. You and I are thinking about similar problems. I have a simple system (beta) for prioritising customer needs (or Jobs To Be Done) that I'd be interested in your thoughts on. It's a similar approach to yours but before a product or service exists, almost a precursor to RICE. Anyway, beta is all about feedback so would love your thoughts - http://sooth.io

Re: Our new services: Digital Transformation & Scientific Design

Phil Dearson — Thu, 29 Oct 2015 12:26:38 -0000

First!

Re: The Future of Work

Phil Dearson — Thu, 22 Oct 2015 04:36:50 -0000

Nice article, Jack. Thought you might be interested in my similar line of thinking from earlier this year - http://subsector.net/microb... - excited about getting access to Colony.

Re: Jessica Rowley managing director, Techdept

Phil Dearson — Mon, 29 Jun 2015 05:49:41 -0000

Awesome. Well done, Jess. You rock!

Re: Why We Founded The Marketing Technology Association

Phil Dearson — Fri, 29 May 2015 09:59:52 -0000

First!

Re: Mesh - what happens if you connect everything?

Phil Dearson — Sat, 28 Mar 2015 12:11:34 -0000

Thanks Rob. I'm familiar with Conductrr and your transmedia storytelling work. Have had a Conductrr account for years and desperate to find time to use it!

Re: The Digital-Native Organisation - Only Dead Fish

Phil Dearson — Fri, 16 Jan 2015 12:50:26 -0000

Really interesting. All the best with it, Neil.

Re: XML Sitemaps for the Ghost Blogging Platform

Phil Dearson — Tue, 16 Dec 2014 12:03:14 -0000

Just turned on tagsUI in config.js and it seems to work a treat. Thanks for the tip.

Re: XML Sitemaps for the Ghost Blogging Platform

Phil Dearson — Tue, 16 Dec 2014 10:53:13 -0000

Looks like this could also work: https://ghost.org/forum/usi...

Re: XML Sitemaps for the Ghost Blogging Platform

Phil Dearson — Tue, 16 Dec 2014 10:22:40 -0000

A great addition. Just upgraded and successfully updated Google's sitemap crawler. One question: in sitemap-tags.xml the default "getting-started" tag is included by default, even though no items are tagged. That could generate 404's so how can we remove the tag from either the xml or the db?

Re: Our first eLearning Master Program “Virtual Reality Management” Starts This Fall

Phil Dearson — Tue, 01 Apr 2014 08:32:44 -0000

April Fool. Almost had me.

Re: The Future of Google Firestarters - Only Dead Fish

Phil Dearson — Tue, 19 Nov 2013 10:58:40 -0000

If your day job is to inspire companies to make brave leaps into the future (as is true of so many of the Firestarter attendees) you often find yourself afflicted by one of these conditions:

1 – The Network becomes an echo chamber of ideas, everything starts to lose real meaning and cynicism takes over
2 – You find yourself uninspired and unable to inspire others

The Firestarter events are consistently inspiring and truly valuable when so much that surrounds the work we do is disposable or irrelevant.

Re: Why brands like Nike FuelBand risk falling victim to consumer chart fatigue

Phil Dearson — Fri, 23 Aug 2013 07:12:20 -0000

Ta. Hope you enjoyed the leeches.

Re: Timeline of the Future

Phil Dearson — Fri, 14 Jun 2013 02:39:01 -0000

That was a long time ago, so I'm afraid not.

Re: Timeline of the Future

Phil Dearson — Wed, 17 Apr 2013 05:03:27 -0000

Ace! Care to put a date on it?

Re: Guinness and PeerIndex

Phil Dearson — Wed, 10 Oct 2012 11:34:05 -0000

Excellent :)

Re: Guinness and PeerIndex

Phil Dearson — Wed, 10 Oct 2012 11:18:01 -0000

Thanks for taking the time to comment, Azeem. Mind if I ask which company you work for and which social monitoring service you used to spot this post? No worries if you'd rather not divulge.

Re: Free digital tools for launching a startup

Phil Dearson — Mon, 30 Jul 2012 15:24:52 -0000

You're welcome

Re: Free digital tools for launching a startup

Phil Dearson — Thu, 26 Jul 2012 16:22:35 -0000

Great. I'm really glad you found it useful.

Re: Charles Frith - Punk Planning: The Observer & The Observed, The Dreamer & The Dream. They Are The Same Thing.

Phil Dearson — Mon, 19 Dec 2011 05:27:07 -0000

Relates to the Obligation of Magister Templi and, no doubt, related approaches http://www.ararita418.com/a...

Re: SXSW 2012 - Riding the Hype Cycle - An Irregular Guide

Phil Dearson — Tue, 16 Aug 2011 04:53:11 -0000

Adam and I have discussed doing this talk in our pants (that's "underwear" for our US friends). We leave the final decision in the hands of voters.

Re: Is NFC the final link in the chain

Phil Dearson — Tue, 22 Mar 2011 10:56:38 -0000

It's going to be a very interesting couple of years. I expect it'll take that long for mobile wallets to get over the behavioural hump and enter the mainstream. Physical retailers will finally be able to hold all their marketing and advertising activity to the same standards of accountability that "pure digital" is held to. When you can swipe offers from traditional media and store them in your wallet, retailers will be able to tell what's actually driving sales and target budgets accordingly.

Re: Can a brand ever create a digital strategy?

Phil Dearson — Fri, 26 Nov 2010 15:38:55 -0000

Hey Rach. You get everywhere don't you! Long time no see etc. Well, apart from on youtube with your geekgirl hat on. Nice hat, by the way.

I think the problem may be with the word "digital". It's meaningless and yet it's used as a catch-all term by brands and inexperienced agencies alike. Digital is typically perceived as a channel, when it's really a richly interlinked network of channels with new ones emerging daily.

The "what's our digital strategy" question is probably the wrong one for brands. "What are we trying to achieve" is a better starting point.

Re: Flickr Hits Its 5 Billionth Photo, And Here It Is

Phil Dearson — Mon, 20 Sep 2010 06:28:41 -0000

Just checking, actually. I think it's safe to say TechCrunch is global these days.

Re: Flickr Hits Its 5 Billionth Photo, And Here It Is

Phil Dearson — Sat, 18 Sep 2010 04:17:41 -0000

By "billion" do you mean a million million or the US billion?