Disqus - Friends of phildearson

Re: green plastic radiohead: What Advertising Can Learn From Radiohead

Iain Tait — Mon, 21 Jul 2008 20:01:02 -0000

Thanks for posting the video. I hope it's taken in the right way by Radiohead fans. There's lots of things about Radiohead I really do like :-)

Re: You die, she walks out of here with a severe limp - Neato

Iain Tait — Tue, 25 Aug 2009 14:33:56 -0000

I'd always heard that it would be possible for a grown man to crawl inside a whale's member. Now I can see how that would work. Thank you kindly for that.

Re: I Want Muscle March…

Iain Tait — Mon, 25 Jan 2010 05:33:46 -0000

It's not there yet :-(

Re: Notes on designing the Guardian iPhone app

Iain Tait — Wed, 27 Jan 2010 16:14:20 -0000

Um, yeah, thanks for pointing that out...

Re: Whoops, I signed my blogpost!

Iain Tait — Wed, 27 Jan 2010 17:01:13 -0000

I do that too.
That's a manually added Iain...

Re: Fill my Poke shoes? Win my shoes.

Iain Tait — Tue, 09 Mar 2010 07:50:05 -0000

It's a CIAK notebook. It's lovely quality and the horizontal elastic is nice because it holds a pen/pencil neatly. You can get them in many colours from here
http://www.thejournalshop.c...

Re: 10 reasons I’m looking forward to my new W+K shoes

Iain Tait — Fri, 12 Mar 2010 04:41:49 -0000

Funny you should say that...
I actually don't think that's where the lines are any more. Good digital and
good advertising both have the same enemies - more on that soon...

Re: 10 reasons I’m looking forward to my new W+K shoes

Iain Tait — Fri, 12 Mar 2010 05:55:35 -0000

Older, yes. Old, maybe.

Re: Webby Vote crisis, please help

Iain Tait — Thu, 15 Apr 2010 12:33:30 -0000

It's true. Guilty as charged.

Re: Is this the greatest Pie pun ever?

Iain Tait — Tue, 01 Jun 2010 12:14:17 -0000

Thank you so much for stopping by. I am a BIG fan of your work. I'd love to see the other 4 if you still have them, seriously.

Re: The Team Who Made Old Spice Smell Good Again Reveals What's Behind Mustafa's Towel

Iain Tait — Thu, 15 Jul 2010 11:53:19 -0000

Yesterday someone on Twitter accused me of douchery for not specifically giving credit to the creative team who wrote the amazing content. And I guess reading it back this could be a fair-ish criticism. However, at the time I spoke with the author we were still trying to keep a slight sense of mystery around how it was being done. We were enjoying the speculation that this would take a huge clone army of writers to pull something like this off.

The real answer is much closer to a small handful of brilliant, talented and supremely energetic creatives. The same great team that work to produce the amazing TV spots.

I've elaborated on my blog: http://bit.ly/9PeVnD

Re: http://hometapes.tumblr.com/post/1138747125

Iain Tait — Fri, 17 Sep 2010 16:48:24 -0000

I think I have a strange form of dyslexia that swaps letters only when inappropriate words are made, which meant I read the address as Old Fattyville Street.

Nice printing incidentally.

Re: digital minimalism

Iain Tait — Tue, 03 Jan 2012 15:52:34 -0000

I'm in.

I'm sure you've read this piece in the NYT: http://bits.blogs.nytimes.c... for some reason that brought the whole thing sharply into focus for me.

I did 'mental detox week' a couple of years ago - it was good. But I don't think it's a habit changer. It did teach me some stuff though: http://www.crackunit.com/20...

I think we've all become guilty of chasing new things - especially when it's part of your job to keep an eye on new things. But as we all know 'the chase' itself becomes the addictive thing. Which means many of us are focussing on cool new tweaks on ways to say stuff rather than what we're actually saying (or feeling). I'm about to go through a radical consolidation of all my digital places. Wrestling them into something that makes sense for how I actually want to live as a person not a platform-hound.

But then again that could just be naive New-year-ism speaking.

Happy New Year!

Re: 1 month in at Stinkdigital

Iain Tait — Mon, 06 Feb 2012 22:45:58 -0000

2 meetings a week. That's not proper work.
You'll go soft and get things done.

Re: On dismantling

Iain Tait — Thu, 15 Mar 2012 17:53:02 -0000

"Not being certain is okay. The trick is to get other people to be less certain too."

Are you sure about that?

Re: Some rather grande news…

Iain Tait — Thu, 19 Sep 2013 20:55:44 -0000

Who are those children in a shit indie band that started Poke? Oh wait...

Congratulations and keep trucking. Fun new chapter :-)

Re: Some rather grande news…

Iain Tait — Fri, 20 Sep 2013 22:48:56 -0000

Genius, as always.

Re: Baritone English Villain

Professor_Yaffle — Wed, 08 Apr 2009 13:08:54 -0000

Can't wait to read the blog post.

Re: Commentariat v. bloggertariat

Professor_Yaffle — Wed, 24 Jun 2009 05:23:07 -0000

There are things that the MSM and bloggers can both do well. And there are roles that each performs better than the other. It's clearly not as black and white as this but journalistic integrity probably gives the MSM an advantage when it comes to informing but, by and large I'd look to blogs first for provocation. But I can't see why these roles should be mutually exclusive. The combination of journalism and blogging on something like Brand Republic suggests that both roles can be played from a single source.

Re: The new social technographics ladder

Professor_Yaffle — Wed, 20 Jan 2010 04:41:24 -0000

As frequent users of the Technographics model for comms planning, this was big news for our agency. The new behaviour category could actually make the model less easy to use because its description is less precise than the existing behaviours and because it overlaps with existing behaviours too.

Hope you don't mind me posting a link to a fuller discussion of these points - http://blonde.net/blog/2010...

Re: The new social technographics ladder

Professor_Yaffle — Wed, 20 Jan 2010 12:49:36 -0000

Hi Dom

The broad demographic brushstrokes provided by the Technographics profiling tool on the Groundswell blog, plus the regularly updated profile information that is available to Forrester subscribers, are useful as far as they go.

But allying the Forrester model to primary research amongst specific audiences can be really powerful.

A lot of digital campaigns are underpinned by wishful thinking - "it would be great to do an iPhone app", "let's do a UGC campaign on Facebook".

Bespoke Technographics profiles based on primary data replace wishful thinking with something closer to the truth in terms of how your clients' audiences do or don't engage with (or in) various channels, technologies or behaviours.

So yes, when used like that, the model can be highly influential.

Hope this helps.

Re: The future of advertising isn’t advertising

Professor_Yaffle — Fri, 03 Dec 2010 04:21:04 -0000

Bud

I'd agree that a lot of social media expertise is common sense expertise when it comes to nuts and bolts logistics. But client servicing organisations operating in this space are as much Cultural Change Agencies as they are Conversation Agencies or Engagement Agencies or whatever.

Whilst lots of the brands that are drawn to social media have mountains of consumer insight, they have very little first hand experience of consumer conversations. At best they view groups of 8 consumers talking to each other from behind a two-way screen.

These brands have one-to-one conversations with Customers (capital C). I'm talking about the likes of Tesco and Walmart. But they rarely talk to consumers (small c). Social media afford the opportunity to make consumers feel more like Customers, but lots of these big brands fear the implications of this shift.

So cultural hand-holding is as much a part of being a new model agency as anything else.

Re: The future of advertising isn’t advertising

Professor_Yaffle — Fri, 03 Dec 2010 04:37:26 -0000

This is from October 2007 but it still feels relevant to this conversation.

http://gapingvoid.com/2007/...

Conversations only happen when there's something to talk about. Social objects. This is the reason that agencies like CPB, W&K and Mother are "good at digital". It's because they are set up to create ideas that people want to talk about. Learning digital technology and learning social etiquette are easier than being good at high concept creativity.

Re: Parsing the semiotics of company mission statements

Professor_Yaffle — Thu, 09 Dec 2010 03:32:32 -0000

Interesting that neither mission statement is remotely commercial. Yet both organisations definitely have their monetisation ducks in a row. My perception is that there's a playful, learning by doing, put stuff out there and see what happens side to Google that isn't encapsulated in its mission statement. By comparison it feels like Facebook has its eyes more firmly on the financial prize in everything it does.

Re: Do you blog?

Professor_Yaffle — Mon, 10 Jan 2011 03:22:05 -0000

Coming to this late, but yes I blog. Things that catch my eye after 19 years in trad advertising and 3 in digital. http://philadams1.wordpress...

Thanks for asking.