Disqus - Latest Comments for phdunay

Re: Mobile More than Reinventing the Wheel - Realize the Value - Agilex

PaulDunay — Tue, 03 Sep 2013 12:51:23 -0000

Great article Ira - I am really curious about Uber - normally efficiencies are gained with business processes strip out "the Middle man" but in the case of Uber efficiencies are gained by adding a middle man!

Btw I just end consumer research on Mobile Commerce which supports your post in as far as the amount of $ people are willing so spend with their mobile device and the type of "customer experience" they expect when then engage via mobile. The full study and findings are available here - http://go.maxymiser.com/Mob...

Re: jetpens-halloween-costume-photo-contest

PaulDunay — Sat, 03 Nov 2012 11:53:43 -0000

Cheech Marin of Cheech and Chong have a special Halloween cupcake for Jetpens!

(Sorry for the late entry but we are just getting power and internet back after Sandy)
(Photo of my son Peter Dunay who is a huge Jetpens fan)

Re: The Problem With the Digital Upfronts

PaulDunay — Tue, 01 May 2012 11:28:08 -0000

What makes digital so interesting to marketers is the ability to make adjustments to campaigns in real-time. The lifecycle of all ad campaigns are shortening, and traditional TV upfronts can’t always keep pace as they require making decisions on outdated information or gut decisions. I think we’ll see ad dollars shift to more attributable campaigns enabled by socially informed TV buys.

Re: Three Lessons for Social TV

PaulDunay — Mon, 13 Feb 2012 08:50:53 -0000

Excellent article Amy and I think we are only at the tip of the socialTV iceberg! For me I was working with some of our key TV analysts during the Super Bowl to measure the impact that the ads were having on the public so we could report back to the brands how they did. It was amazing to see that in seconds of the brands commercial airing on the Super Bowl we had all the data we needed to make an informed response to brands such as Samsung, Chrysler, Pepsi and more. I like to say we are moving from a survey mentality to a census mentality specifically in the measurement piece.

You can see my report on the Super Bowl here if you are interested.
http://www.networkedinsight...

Re: Scatter Bleak As Economic Doubts Mount

PaulDunay — Mon, 14 Nov 2011 18:56:49 -0000

Anthony

Great perspective on the scatter market and I would add we are getting many inquiries from our clients who are just trying to "buy smarter".

Many media buyers need all the data they can get their hands on
to ensure the brands they represent are extending their reach and frequency
without overspending. We believe there’s no longer the need to start negotiations with stale
data now that social media generates consumer data all day, every day. Our social TV intelligence reports have all become invaluable
complementary data for our clients, that have in the past only had traditional
measurements to rely upon. Moreover its hard to get an edge when everyone’s using
the same data. To read about our take on the scatter market check out our post here - http://blog.networkedinsigh...

Re: Facebook takes on Twitter, Google+ and Blackberry

PaulDunay — Thu, 15 Sep 2011 09:59:47 -0000

I like to say Facebook is becoming a "Social Operating System" - your article adds more credence to that statement.

What is getting more interesting is the data that we at Networked Insights can get from Facebook that can help you target your marketing better. Everything from what your audience likes on TV, Movies, Music, Celebs (anything Entertainment). This can really help marketers decide where to place their dollars when they are trying to target a certain audience

Re: The Need for a New Listening Movement: From monitoring to learning

PaulDunay — Mon, 12 Sep 2011 09:59:58 -0000

Brian

I totally agree this is much more that monitoring for tweets that say negative things about your brand. The level beyond that requires a listening partner that can feed you "actionable insights" as you put it so that you can pre-inform your marketing.

At Networked Insights we are able to paint a complete picture of your social audience and tell you what they like and dont like - such as TV, Movies, Celebrities, other Brands, online websites - so that you can pre-inform you marketing plans. Never before have we been able to gather such synchronous data. Normally as a brand you get a variety of asynchronous reports such as Nielsen, Q-Score, Brand Health reports, Market share reports, focus groups, surveys etc and by the time you act on them - the market has moved.

I think the Social Customer will have much more impact on the Social Business than we think - early adopters are flocking to this type of technology to get the jump on their competition. The question is -- what is your brand doing about it?

Re: Social Media Is Not Corporate Media - SVW

PaulDunay — Tue, 30 Aug 2011 10:01:08 -0000

I think you hit the nail on the head when you said "listen-in to customers when previously you couldn't except through expensive market research focus groups."
The real value of SM gets unlocked when you can harness the power of the collective conversations and use them to make better marketing decisions for your brand

Re: SXSW 2012 - 2000 “Likes” Won’t Save Your Job: Real Social ROI

PaulDunay — Fri, 19 Aug 2011 11:41:07 -0000

Thanks Bryan me too!

Re: Making Sense of Unstructured Data

PaulDunay — Wed, 22 Jun 2011 09:50:22 -0000

I agree with Daniel and Steve - companies and more specifically brand marketers need to realize and utilize all the available data sources out there to get a more complete picture of their customers and prospects. Brand Managers pride themselves on knowing their target and the data we are seeing and providing our customers at Networked Insights is proving to be valuable in making better and smarter marketing decisions.

Re: On Twitter, “The Real Housewives Of New Jersey” Trumps “Modern Family.” Why?

PaulDunay — Fri, 10 Jun 2011 13:35:03 -0000

Counting mentions of shows is interesting but it doesnt really capture the impact of those mentions - to do that you would need to have the impression data for each mention and sum those up.
This is how Networked Insights does its TV recommendations for clients - by looking at the Social Impressions that each show has vs the Nielsen rating

you can see a sample of this here
http://networkedinsights.co...

Re: New Tool Measures Your Facebook Page EdgeRank Score

PaulDunay — Mon, 31 Jan 2011 12:50:05 -0000

Mari

Great post and thanks for pointing out the EdgeRank checker - I think News Feed Optimization what I am calling NFO is sort of a new breed of SEO - here is my post on that topic
http://pauldunay.com/news-f...

Re: Iâ€™m Not Really Here

PaulDunay — Sat, 20 Nov 2010 10:32:41 -0000

I just got back from a speaking circuit in Europe and Latin America and this phenomenon has spread there too. I am afraid the more we keep this up the more socially acceptable this behavior is becoming. Has this Train left the station ?? - but thanks for calling this out Chris!

Re: Wow Factor vs. Cool Factor

PaulDunay — Tue, 04 May 2010 06:19:45 -0000

Jim I think your right but I want to add to that point - Verizon is selling cool because it is looking for more mass market appeal that cant or wont be the early adopter of the new "WOW" product. That is there whole strategy in a nut shell!
Their service (which works unlike my ATT service) has always been coupled with a selection of phones that were 2nd generation. They make money commercializing WOW with cool. Like they say sell to the masses dine with the classes!
best
p

Re: 10 Reasons IPad Will Kill the Kindle

PaulDunay — Thu, 25 Feb 2010 12:31:54 -0000

I think you should write a post on the 10 reasons the iPad is a salesmans best friend
1) full keynote integration - show awesome slide shows
2) Wow factor for having it in the first place ;-)
3) Take the lead onsite - pop open SalesForce.com and enter / update the lead
etc ...

Re: How Do You Define a Sales Lead?

PaulDunay — Thu, 07 Jan 2010 15:02:48 -0000

As a marketer - I have a very well crafted sales lead policy that truthfully came directly from the head of sales - I just wrote it down and then wired all my efforts to help fulfill on it - it was 5 easy to remember steps ...

1) our company and prospect are having a conversation
2) that conversation is about a particular solution
3) a need for that solution has been identified
4) a budget has been allocated
5) a time frame has been identified

now as a marketer I would argue I could get you the first 3 but the last 2 were really best gathered by a face to face sales interaction

Re: Happy Holidays Everyone!

PaulDunay — Wed, 23 Dec 2009 06:34:33 -0000

Hey guys - thanks for the mention on the Happy Holidays show!!

Just to clarify - yes we sold 7500 books but Wiley was the one making the "boatload of dough" - I can safely tell you that writing this book has been the lowest per hour wage rate I have ever earned in my life - and I worked as a waiter, a bus boy etc (you get the picture) - If I break the 20,000 book mark I start get a $1.48 a book (after returns) - oh the joy of being a first time author!

Having said that - I would be happy to pay for the lucite award

Also still wishing I made the cut on the OPML - I am migrating my Buzz Marketing for Technology blog from blogger to wordpress (I know I know Chris - what took me so long) my migrated blog will be pauldunay.com

Thanks again guys - really love the show - hope Chris is feeling better ...

Re: Social Media Experts Make Their Predictions for Trends in 2010

PaulDunay — Tue, 22 Dec 2009 16:16:35 -0000

I made some Social Media predictions specifically for B2B Marketers here - http://buzzmarketingfortech...

Re: Have You Nominated Us for an Award Yet?

PaulDunay — Sat, 12 Dec 2009 13:55:21 -0000

Thanks for all the great podcasts guys - I listen to every one of them!

You guys with your eBooks inspired me to write 3 eBooks to promote sales of my book Facebook Marketing for Dummies (Wiley)

Because of that we Pre Sold 4,500 books and sold out all 7,500 of the first edition with in the first 30 days the book was on the market! As a result it was one of the fastest selling book for Wiley and it even broke the Top 5 web marketing books on Amazon!

The downside is I have to do edits to the book for the 2nd edition now!

So I would like to enter this as for MOC award - eBooks do drive Sales!
you can see all the eBooks in the sidebar of my blog - http://buzzmarketingfortech... and they can be found on slideshare - http://www.slideshare.net/p...

let me know what you think ...

Re: 25 Reasons Your Social Graph Will Matter

PaulDunay — Mon, 07 Dec 2009 13:01:33 -0000

http://weblogs.hitwise.com/...

Re: 25 Reasons Your Social Graph Will Matter

PaulDunay — Mon, 07 Dec 2009 12:20:33 -0000

Interesting stat today from Hitwise - Social Networks have surpassed Search Engine traffic in New Zealand

So not only is your Social Graph important to your wealth creation but you will also use it to find information as we continue to create more and more data each year (which is growing exponentially)

Re: Huffington Post Adds “Social News”

PaulDunay — Mon, 17 Aug 2009 10:08:44 -0000

Newspapers and Magazines going social was one idea we have in this eBook on the 7 Ways Facebook will Change your Life - http://www.slideshare.net/p...

Re: How Sales is JUST Like Dating!

PaulDunay — Fri, 14 Aug 2009 14:24:43 -0000

So does this mean your next post will be - Sales people make better Lovers?

Re: Secret Prize Inside!

PaulDunay — Mon, 13 Jul 2009 08:54:46 -0000

Hey guys - thanks for the plug on my ebook on the 7 ways Facebook would change your life

Sorry I am a week delayed in posting an answer to your question of the week but I was off the grid last week working on my Facebook Marketing for Dummies book

anyway - here is a post on 4 companies that have had some good success on Facebook using customized Facebook apps

http://buzzmarketingfortech...

hope that helps

Paul

Re: Why Not Create a Movement

PaulDunay — Sun, 12 Apr 2009 08:20:25 -0000

Jim

Dont know if you have seen Seth Godin's new book Tribes - but what you described is exactly what he discussed in the book (just with your own unique point of view!)

I would very much like to start a movement in AGS - and some of the things I have been running by you are for that exact reason - I think it is really clear we need something just havent gotten to the level where we can hope for a movement