Disqus - Latest Comments for wrapman

Re: E-mail’s Killer ROI Less Lethal by the Year: DMA

Phil Novara — Fri, 24 Jul 2009 13:07:46 -0000

I like the site...maybe I will look into this in the future.

I am still new to all this.

Re: An Online Advertising Guide

wrapman — Sun, 23 Nov 2008 14:41:27 -0000

Companies seem to ignore the single largest online advertising venue available: their own regular external emails. Why not use these emails to market the senders company?

You have a website.
You send emails.

Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?

No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.

Re: E-mail’s Killer ROI Less Lethal by the Year: DMA

wrapman — Sat, 22 Nov 2008 14:09:07 -0000

Re: E-mail’s Killer ROI Less Lethal by the Year: DMA

wrapman — Sat, 22 Nov 2008 14:08:54 -0000

Re: International Marketing Review #23

CindyKing — Sun, 02 Nov 2008 05:25:18 -0000

Yes, marketing with emails is great. For international marketing it would be interesting to test the differences in cultural perception of graphics in your emails first.

Re: International Marketing Review #23

wrapman — Sat, 25 Oct 2008 08:36:00 -0000

There’s no doubt that email marketing works BUT companies seem to ignore the single largest online advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
You have a website.
You send emails.
WrapMail, without installing anything on any desktop or cell phone facilitates:
Every email becomes a showpiece for the organization.
Every employee becomes a marketer.
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
WrapMail turns your everyday email into a branding and research tool (yes, the system reports who is clicking on what and when) for your business at a cost of $5 per user per month. That includes the WrapMaker™ where clients make their own wraps.
And……..WrapMail’s show up WITHOUT the red x and message to download images!

Re: Humungous banner ads coming to YouTube?

wrapman — Thu, 28 Aug 2008 15:23:21 -0000

how about banner ads in your emails, for your own company?
Nifty idea, you're sending the emails anyway right?

Re: Facebook Needs Some Work on Ad Relevance

wrapman — Mon, 25 Aug 2008 10:37:46 -0000

seems the argument came full circle :-)

no, why we all do not use our regular emails we send every day anyway to promote our business OR facebook page for that matter is beyond me. Then again this is what our company does, figured I'd give us a plug.

There's also a Facebook version.

Re: ComScore: Google’s still the king; buying CNET puts CBS in the top 10

wrapman — Wed, 13 Aug 2008 16:25:27 -0000

Millions of Unused Ad Impressions

The element that makes our web based product so interesting is the fact that we can “push” advertising out within emails. No other web based email system currently does this. Yes, there are advertisements where you manage your folders, but that is where it begins and ends. If Yahoo or Gmail or Hotmail, for instance, had our technology, they would, in effect, increase their number of “sellable” impressions by a factor of whatever their daily email traffic is. Whatever that number is, it’s a lot.

As mentioned in a previous post, WrapMail is currently evaluating relationships with a number of colleges and universities with the goal of 1) creating a “college advertising” network using student email traffic as the vehicle, and 2) creating a model where WrapMail shares the revenue with participating colleges/universities.

Big Picture: create a network where not only “tier 1″ advertisers like Apple, Dell and Verizon could reach the very important college demographic, but also a network where local advertisers can serve their own ads. Yes, Johnny’s Pizza in College Town USA could log into the portal and upload an ad that would appear in local emails of college students. He could control the ad, choose what to spend and check the response. Pretty cool.

This is new ground in the world of advertising, but such an obvious way to generate impressions. Wrap it up!

from: http://wrapmail.wordpress.com/

Re: Do Angels Avoid B2B Investments?

shuleatt — Thu, 07 Aug 2008 15:52:08 -0000

Could be :)

Re: Do Angels Avoid B2B Investments?

wrapman — Thu, 07 Aug 2008 15:50:39 -0000

I have to agree that this is what's happening. Look at tokbox getting $10M from bain capital today. No revenue model, going up against Skype with an inferior product - I just don't get it! Maybe it is becuase I have my own horse in the game :-)

Re: Do Angels Avoid B2B Investments?

wrapman — Tue, 05 Aug 2008 11:56:06 -0000

So they rather invest in companies where the CEO states that he does not know what the revenue model is. As an investor I look at the idea, the team, the market potential and the exit strategy. If I would stay away from B2B models (and even B2C models that require some type of sale or subscription) there would not be much left!

Re: WrapMail: Making Email More Viral

wrapman — Tue, 29 Jul 2008 13:45:25 -0000

Jevon:

ever forward an email?

Re: WrapMail: Making Email More Viral

wrapman — Tue, 29 Jul 2008 13:43:05 -0000

Thank you for the kind words!

What I'd also like to point out is the fact that we do this without installing anything on anyone's desktop, i.e. nothing to learn and emails can be wrapped from any email client (including cell phones).

This is NOT mass email but rather adding an interactive letterhead around the regular external email that employees send every day. Every employee becomes a marketer and helps expose products services AND drive traffic to the corporate website (and not only the home page).

We charge $5 per user (email sender) per month - hard to find a more effective, targeted and viral marketing tool out there at that small expense. Never mind the fact that we have clients who turns WrapMail into a revenue generator by allowing selected 3rd party ads in the wraps.

Thanks again, I will monitor this thread and answer any questions readers might have.

Re: Turn your iPhone into a remote control with new app

wrapman — Thu, 10 Jul 2008 15:00:10 -0000

My wish list for what I'd like my iPhone to be able to do:

* open my garage door
* unlock my car
* have my credit card stored so I can rf/BT with a receiver and enter a code to protect my card from misuse
* have my frequent flier cards, drivers license, insurance info, health info....
* operate my entertainment systems
* hold at least 2 SIM-cards

In the end I'd like ONE device and no wallet

ps at least it already displays wrapped emails perfectly!!

Re: What’s Up with the False Advertising?

Rolv E. Heggenhougen — Wed, 09 Jul 2008 11:32:43 -0000

ping sent

Re: What’s Up with the False Advertising?

shuleatt — Wed, 09 Jul 2008 11:22:08 -0000

Ho Rolv -

I will take you up on that offer! I think it's a great idea and I am
happy to write about it if in fact it it is usable with Gmail and
Yahoo

You can ping me at: sam dot huleatt at gmail dot com

Re: What’s Up with the False Advertising?

Rolv E. Heggenhougen — Wed, 09 Jul 2008 11:09:30 -0000

Hi:

Thanks for taking the time to read my reply and dig deeper. I would be more than happy to give a more detailed overview on how we, without anyone changing any routines, take advantage of the fact that businesses have websites and employees that send emails. WrapMail becomes a complete Marketing tool: Branding, Advertising, cross-selling, up-selling, Research through various "click reports" etc.

After all, we're all sending these emails every day anyway so why not use them to deliver more people to our only store reachable from anywhere and open 24/7: our website.

Re: What’s Up with the False Advertising?

shuleatt — Wed, 09 Jul 2008 09:42:07 -0000

Thanks for the clarification Rolv. I'll make an update

Re: What’s Up with the False Advertising?

Rolv E. Heggenhougen — Wed, 09 Jul 2008 07:27:06 -0000

WrapMail is indeed compatible with the major web-based solutions as we DELIVER to any of these and anyone with a web-based email account can use WrapMail PROVIDED they use an email client to send such as Outlook/Entourage etc. WrapMail works without anything installed on the desktop so the emails must pass through a WrapServer. Google, Yahoo et al COULD have a WrapServer so that also the emails sent from their respective websites would be wrapped but they currently do not. They do offer IMAP download to an email client and NOW we can Wrap it.

I am sorry if that was unclear - I'll be happy answer any other questions.

Re: Beyond direct response ads: Three trends in the future of online advertising

BloggerBen — Wed, 11 Jun 2008 16:20:41 -0000

@ wrapman,

I agree. This kind of email advertising is a very covert and affordable (with a lot of punch) way to advertise!

It is what I call "Ambient Advertising". It ties in very closely to what we sometimes think of as poorly place advertisements.

I make the connection here:

http://textrapolate.com/2008/06/take-two-ambien...

Re: Beyond direct response ads: Three trends in the future of online advertising

wrapman — Wed, 04 Jun 2008 12:13:24 -0000

Why not use the employees external emails to advertise for their own company? This is too obvious and as opposed to outlook stationery WrapMail is server-based, nothing to install.
Also winning over some major clients lately: American Airlines Center and Broward College!
Of course a WRAP could contain 3rd party advertising if appropriate to the senders company - there's a new revenue source!

Re: Intel Capital announces investments in eight start-ups

wrapman — Wed, 04 Jun 2008 11:25:46 -0000

Great to see investments continuing in new technology/ideas - this is in the end the only way we advance society.

Re: Icahn gets FTC approval to buy massive amounts of Yahoo stock

parislemon — Fri, 30 May 2008 23:02:16 -0000

I would agree with that as well, but MS seems dead set on competing with Google in search and search advertising.

Re: Icahn gets FTC approval to buy massive amounts of Yahoo stock

wrapman — Fri, 30 May 2008 15:32:05 -0000

The new new thing probably will not come from merging two old things. The capital available might be put to better use looking at new unique applications under the internet and cell marketing umbrella.