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Re: The Basics of Social Media ROI

adamcohen — Sun, 08 Nov 2009 12:02:13 -0000

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Re: How Ford Uses Social Media to Improve Its Brand (Video)

scottmonty — Fri, 06 Nov 2009 06:09:42 -0000

How is it "shameless" when Michael pointedly asked me about the car? And as far as the medium dictating the message, I respectfully disagree. Our message is the same no matter where we are. It doesn't really make much sense to have a different message for television, print and online. If we're to be effective, we need consistency between media.

We measure our progress against specific programs, as well as via overall perception - the latter of which is influenced by a number of factors, so social media isn't the only metric. We know we're succeeding in what we're doing.

Re: The Social Media Landing Page Phenomenon

adamcohen — Fri, 30 Oct 2009 16:21:12 -0000

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Re: The Social Media Landing Page Phenomenon

adamcohen — Fri, 30 Oct 2009 16:06:07 -0000

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Re: Why Apple & Google Win - and Your Company Doesn't

scottmonty — Fri, 30 Oct 2009 15:26:47 -0000

How are those monopolies, Adam? Apple has maybe a 19% penetration and
over 250 million people visit the homepage of Yahoo every day.

Re: You Don’t Say…

scottmonty — Thu, 29 Oct 2009 08:23:14 -0000

True, although I've heard the phrase "if Ford can do it, so can you" a number of times. :-)

And you're right - agencies are part of the extended team as well. It does go beyond our own infrastructure.

Re: You Don’t Say…

scottmonty — Thu, 29 Oct 2009 01:14:14 -0000

While our company may have "massive resources," as you say, that doesn't mean that massive resources are necessarily being leveraged toward social media. And with a social media staff of exactly two - including me - I'd say Ford's is among the leanest out there.

As to risks, it's not all cut & dried. In a traditionally conservative environment, taking the risks inherent in some social media activities is a big step.

Scott Monty
Global Digital Communications
Ford Motor Company
@ScottMonty

Re: Recent Twitter Statistics

scottmonty — Wed, 28 Oct 2009 13:53:51 -0000

This is only an educated guess, Ellen, but I think it's consistent with the timeline. During the early part of this year, we saw CNN and Ashton Kutcher - not to mention Oprah, Ellen and other celebrities known by just their first names - in a race to collect the most followers. This made Twitter a mainstream phenomenon (just like I predicted, btw).

The 25-34 age group have been the main users until now simply because they're the ones who are most likely to be paying attention to emerging trends in the tech sector.

Re: Recent Twitter Statistics

scottmonty — Wed, 28 Oct 2009 13:49:09 -0000

Dave, that's a great observation. But I would argue that those individuals or organizations only using it as a broadcast mechanism are entirely missing the point of social media. It's more about building long term relationships and consistently adding value so that followers/fans/customers have a reason to behave or think differently.

Re: Social Media Is Not Right For Your Business If…

adamcohen — Fri, 23 Oct 2009 19:21:15 -0000

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Re: Social Media Is Not Right For Your Business If…

adamcohen — Fri, 23 Oct 2009 19:21:15 -0000

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Re: Social Media Is Not Right For Your Business If…

adamcohen — Fri, 23 Oct 2009 19:17:19 -0000

I hear that all the time, and agree that "Why?" is a great response.
The only thing I'd amend to the content strategy is to define
objectives and develop a full strategy with social media - providing
good content is a major part, but a plan and approach for listening
and engaging is just as important. Thanks for your feedback.

Re: Ford Goes Social Again With Fusion 41

scottmonty — Fri, 23 Oct 2009 17:26:25 -0000

Tick Tock, I don't care about my own fame. This is about the success of Ford Motor Company.

Re: Social Media Is Not Right For Your Business If…

adamcohen — Thu, 22 Oct 2009 22:54:47 -0000

Great add! You've got me thinking; that could be a whole separate blog post on how it could be worse to start and abandon, than to not start. It could also be bad to start and not be relevant - as the social media space matures businesses will be expected to get it right the first try. Hmm.... Thanks for the thoughts Chad.

Re: Social Media Is Not Right For Your Business If…

adamcohen — Thu, 22 Oct 2009 22:52:25 -0000

Great point Kevin - although I don't always think of social media as being the most effective at driving traffic. Still, if someone is coming to your site (via whatever means) they need to have a positive experience.

Re: Social Media Is Not Right For Your Business If…

adamcohen — Thu, 22 Oct 2009 22:50:52 -0000

Great additions, thanks! The "social media is free" one is a gem.

Re: Social Media Is Not Right For Your Business If…

adamcohen — Thu, 22 Oct 2009 14:51:19 -0000

I tend to hear "I need a Facebook page" most often, Twitter strategy second. I also respond with "Why?" The only thing I'd amend to the content strategy is to define objectives (brand awareness? build customer loyalty?) and develop a full strategy in social media based on where customers are and where conversations about the brand are taking place. Providing a solid content roadmap is one key part, but listening (first) and a plan for eventually engaging in communities is just as important. A content strategy to me implies a push of value-add content - we need to addres the "pull" and two-way dialogue too. Thanks for sharing and your feedback!

Re: Social Media Is Not Right For Your Business If…

adamcohen — Thu, 22 Oct 2009 14:46:29 -0000

Type your reply...

Re: 5 Twitter Tips You May Not Know

adamcohen — Sun, 18 Oct 2009 16:57:59 -0000

Hi Judy - Did you try http://twitter.com/goodies/widgets ? From there you can pick the platform you'd like to use and get code to copy/paste.

Re: 5 Twitter Tips You May Not Know

adamcohen — Sun, 18 Oct 2009 10:57:53 -0000

Thanks Ileane, I appreciate the feedback. I've heard good things about Hootsuite, but I really dislike the overlay of the ow.ly header bar on shared tweets. I tend to use Bit.ly to share more and get the data behind the scenes instead. I've invested a lot in creating/managing Tweetdeck groups - I hope the developers of Tweetdeck continue to push the envelope with features. Plus I love that the groups are portable across computers and mobile devices now.

Thanks for weighing in and glad to see (via retweets and traffic) that people are finding this post helpful.

Re: Why Apple & Google Win - and Your Company Doesn't

scottmonty — Wed, 14 Oct 2009 08:46:39 -0000

Then why not use Facebook Connect or Twitter, two comment options that I also offer on my blog?

Re: Why Apple & Google Win - and Your Company Doesn't

scottmonty — Tue, 13 Oct 2009 13:04:04 -0000

That's why the illustration said "a" Google product, not all Google products. :)

Re: Google Sidewiki and Implications for Pharma Brands

adamcohen — Mon, 12 Oct 2009 12:21:46 -0000

Thanks Ellen, I appreciate the feedback! The posts you list are all terrific ones for Pharma and Sidewiki. I just caught Steve Woodruff's post this morning, hadn't seen that one yet. I'm wondering if the FDA will include this in their briefings on social media in November. Should be interesting and we're hoping to have a Rosetta contingent in attendance.

Re: Why Apple & Google Win - and Your Company Doesn't

scottmonty — Mon, 12 Oct 2009 08:32:31 -0000

Last time I checked, Jake, this is a blog, not an app. It's a source of news & information - not unlike a media outlet. You could look at the New York Times website and make the same criticism. It's a false analogy.

Re: Why Apple & Google Win - and Your Company Doesn't

scottmonty — Sun, 11 Oct 2009 11:39:01 -0000

Haven't had the chance to see Google Wave yet. Even though it's being released in Google's constant state of "beta," I wonder if usability feedback will help fine tune it.