Disqus - Latest Comments for warrenss

Re: Review: “Groundswell: Winning in a World Transformed by Social Technologies”

warrenss — Sun, 25 Oct 2009 23:32:28 -0000

Richard,

I appreciate your perspective and in general I agree with several of your points. However, it should be pointed out that the book was published over a year ago (April 2008), so comparing it to social media today or recent books probably isn't fair. Yes, Forrester is a consulting firm that focuses on large companies, so it should be no surprise that Groundswell is pitched at that audience. Furthermore, the CXO's of large companies are interested in methodologies, frameworks, numbers and ROI. Clearly, Bernoff and Li don't disappoint here. However, frameworks like POST and Social Technographics can be very helpful to companies large and small. And the methodology around ROI will help anyone to justify a social media project. As I said in my Amazon review in April 2008,
Buying this book will be like getting Forrester's expert advice for just $20, an investment sure to pay off for anyone.

Re: Why Are You Retweeting Compliments Of Yourself?

warrenss — Wed, 30 Sep 2009 16:24:15 -0000

I had the tweet checked off, not to let people know that I commented, but more importantly to give attribution to Nick's great post.

Re: Comment Contest: Win an HP ENVY 13!

warrenss — Wed, 30 Sep 2009 16:16:45 -0000

I envy how they crammed such a powerful battery in such a tiny form factor. WOOT!

Re: Why Are You Retweeting Compliments Of Yourself?

warrenss — Wed, 30 Sep 2009 16:10:12 -0000

Ari, wouldn't a simple thank you work even better as a way to share the love? Poking sticks in the eyes of critics and small-minded ceweberities - who could be against that!

Re: Why Are You Retweeting Compliments Of Yourself?

warrenss — Wed, 30 Sep 2009 14:54:23 -0000

Nick, excellent point. I often find the practice either narcissistic (worst case) or just annoying (best case). You've got to do what your comfortable with, but I don't think I'd ever be comfortable retweeting a compliment.

Re: Gravity Summit 2009: Vaynerchuk Brings the Thunder

warrenss — Wed, 02 Sep 2009 17:31:07 -0000

Mike, great update with excellent takeaways. Makes me feel like I was there. I was at the first Gravity Summit in LA several months back. It looks like they've come a long way.

Re: What Comes Next? Part 2: The Suckage!

warrenss — Fri, 28 Aug 2009 14:10:45 -0000

Given the low barriers to entry in social media, you are probably right about putting on the wading boots. Interestingly, there is a lot being written about this subject today:
- Armano, social media's top 10 dirty little secrets http://tinyurl.com/ltqts6.
- Clickz, Here Come the Social Media Carpetbaggers http://bit.ly/bQIdD

So has SM jumped the shark?

Re: What Comes Next? Part 2: The Suckage!

warrenss — Fri, 28 Aug 2009 12:19:20 -0000

Tac, excellent points. We complain about the echo chamber and social media carpetbaggers, but only 36% of online users are on Facebook and certainly far less on Twitter. Wait til the tsunami of mediocrity hits! Thanks for the great advice on staying above the fray and not succumbing to the suckage.

Re: The Leaders that are Helping Social Media Grow Up

warrenss — Thu, 27 Aug 2009 15:54:43 -0000

Excellent post Ken. Perhaps the formation of the social media "dream teams" like Altimeter and Dachis is a signal that we're moving down the maturity model path focused on strategy and integration. Let's hope that this is a call to action to get beyond the kumbaya of the "greatness" of social media, and move towards implementing tangible business value.

Re: Gnomedex Was Amazing

warrenss — Tue, 25 Aug 2009 16:43:39 -0000

Fantastic summary, Dave. And it was great meeting you at the tweetup that you organized at the Alibi Room.

Thanks,

Re: Five Reasons Companies Should be Integrating Social Media with Facebook Connect

warrenss — Fri, 21 Aug 2009 11:24:08 -0000

Excellent point about the size differential. Beyond that, it seems like the newsfeed integration has a significant benefit to companies that Twitter does not offer today.

Re: Five Reasons Companies Should be Integrating Social Media with Facebook Connect

warrenss — Fri, 21 Aug 2009 10:32:43 -0000

Ken, your insights and research make a compelling case for any company to implement FB Connect. I wonder if Twitter's Oauth program has had a similar impact for companies. I've seen some sites give users a choice to login with either their FB or Twitter credentials, but if Twitter doesn't provide the benefits and impact that Facebook does, companies should probably remove the choice, right?

Re: So Shut the Tweet Up!

warrenss — Fri, 07 Aug 2009 11:45:10 -0000

@NicoleBrodeur has tweeted just 20 times since March. Hardly enough experience to pass judgment. It looks more like a gratuitous piece focused on getting noticed. No wonder no one reads the newspaper anymore when you see drivel like this.

Re: How do you report social media sucess?

warrenss — Fri, 31 Jul 2009 10:04:23 -0000

Dirk, another beauty! I strongly agree that we need to migrate beyond reporting statistics and instead provide key performance indicators that provide actionable insights into business performance.

Thanks for the shout-out to Radian6.

Warren Sukernek
Director of Content Marketing
Radian6
@warrenss

Re: Do Thought Leaders Need To Be Practioners?

warrenss — Wed, 29 Jul 2009 00:44:46 -0000

Adam, well said. I've often thought about this. One thing that works well in the social media fish bowl is the spreading of ideas. Unfortunately, there can be a lack of credibility as it is much easier to talk than do the heavy lifting. Moving from philosophy to action is hard and requires participation between two parties. As a result, more ideas than implementation. Hopefully, we'll get there..

Re: My New Gig…

warrenss — Thu, 09 Jul 2009 18:07:11 -0000

Congratulations on a great move! I noticed a new email address in the webinar registration this morning and was planning to ask you. I know you will do a bang up job showing those consultants and accountants how to incorporate social media into their existing practices. Best of luck!

Re: BzzScapes… an innovative new type of online community

warrenss — Mon, 18 May 2009 12:43:32 -0000

Great review of BzzScapes! BzzAgent has been an innovator and leader in the Word of Mouth Marketing arena. So I think it's fantastic to see the company take a much more active role online. Long overdue, in my opinion.

<abbr>Warren Sukernek’s last blog post..WOMMA rocks South Beach: Inside the numbers</abbr>

Re: Twitter expert joins venture firm

warrenss — Fri, 17 Apr 2009 06:29:00 -0000

Great choice Madrona! You couldn't find a smarter EIR. I can't wait to see the cool Twitter stuff coming out of Madrona now.

Re: Why It Pays to Make Friends With the “Little Guy”

warrenss — Tue, 14 Apr 2009 12:08:42 -0000

Brett, Excellent points. Following the "little guy" is a much more effective strategy than following the big fish at the Twitter High School. How much consideration do you expect to get from a guy with 40,000 followers. And even that person's content may not be all that relevant to you. Yes, the little guys can be a lot more impactful. They will certainly hear more of your tweets and hopefully, be more responsive. So here's to the little guy!

Re: The Lost Art of Common Sense in Digital Marketing

warrenss — Mon, 13 Apr 2009 18:23:10 -0000

Ken, great post - It's amazing that sometimes exercising common sense is so difficult.

Re: 10 Things I Hate About You, Travel Edition

warrenss — Sun, 22 Mar 2009 21:43:42 -0000

As a kid, I would eagerly await the delivery of my favorite Sports Illustrated in the mail. It never arrived on the same day due to the vagaries of the USPS, but it delighted me none the same. I now feel the same way about each new issue of Annarchy.

Re: HOW TO: Find a Job on Twitter

warrenss — Fri, 13 Mar 2009 11:53:28 -0000

Nice list of job hunting resources on Twitter. As someone who has been in the situation of seeking and finding a job via social media, here are some of the techniques that worked for me. The most important thing is the old Keith Ferrazzi adage, "Build it before you need it". Networking should be an important daily activity in your adult life, whether you use Twitter, LinkedIn, Facebook, or the old-fashioned telephone. Having said that, Twitter will increase the velocity of a job search if done right, but the seeker needs to use all of the tools (blog, social media resume, Linkedin, Twitter and Facebook to name a few) at their disposal in an integrated manner. Being open and candid about your search is critical so that you can let your network know how to help you. Ask specific people in your network for specific things like referrals, references, blog posts, meetings that you think can help you. Be gracious and thank people for the help that you receive. And most importantly, don't rely only on Twitter or your other online networks, get on the phone and knock on doors.

But when all of these activities are pursued in an integrated manner, the results can be dramatic and quick.

Re: The Non Popular Question About The P&G Digital Night

warrenss — Fri, 13 Mar 2009 11:18:26 -0000

Peter & Adam, excellent points. It really is an enterprise wide issue, not just sales and marketing. And it is quite possible that departments like Finance or Production have stronger networks/ communities that make more of an impact.

Peter, as far as the WOMMA conversation goes, BzzAgent is a leader in that association and has driven the conversation for strong ethical standards and full disclosure.

Re: The Non Popular Question About The P&G Digital Night

warrenss — Thu, 12 Mar 2009 22:56:51 -0000

Adam, provocative question and one that I think will become even more relevant as more companies focus on social media. But first, as illustrated by your examples, the expectations and needs for community outreach have existed for a long time, way before social media. However, as our personal networks/communities have grown dramatically beyond the Dunbar number due to social networks, the potential impact that an employee now has is far greater. One would hope that the goals of the company and employee are in alignment. But if they are not, then compensation is just one question that needs to be addressed. Other issues would be appropriate behavior/communication during working hours as well as the credibility issues of "influencing" your friends. Sounds like we could be headed down a slippery slope.

Re: Twitter Has A Big Month, Grows To Over 8 Million U.S. Users

warrenss — Mon, 09 Mar 2009 01:27:13 -0000

Nick, it's amazing that Twitter's growth has continued to be so strong with no signs of abating. Year over year growth of 965% according to Compete. The 50M estimate seems reasonable and I would expect the company to be acquired by summer. The question is who will be the lucky suitor?