Disqus - Latest Comments for vedo

Re: When the Novelty of Livestream Video Wears Off

Richie Escovedo — Mon, 13 Apr 2015 13:20:46 -0000

You nailed it, context is key. (And well done with the donkey bit.) I do think there's some interesting positives for storytelling potential that will be discovered and shared. Of course, along with those positive examples will be some (more?) negative aspects such as copyright infringements of live events/shows and other likely pitfalls and mishaps as with any communication medium. BRB, I'm going to go watch that cherry blossoms live feed :)

Re: Is Improv the Latest PR Trend?

Richie Escovedo — Thu, 29 Jan 2015 11:52:40 -0000

I'm a believer of the "yes, and" ethos as it relates to strategic communication. Over 13+ years in PR, improv skills have proved valuable to me in order to be quicker on my feet during interviews, crisis, and even internal team meetings. I also think there is a place for improv and performance in planning. Good strategies and tactics flourish when based on sound, measurable objectives. I believe the best ones are those that can be adapted/corrected mid-course as needed. Part of our roles as counsel includes spotting those opportunities for adaptation and change. Situational awareness is key. Thoughtful post, Fran. Thanks for sharing.

Re: Proposed Bylaw Change to Allow Non-APRs on PRSA Board of Directors

Richie Escovedo — Mon, 29 Sep 2014 21:42:56 -0000

I agree the Nat'l Board actively identifies and promotes strategic initiatives for all PRSA members (APRs and non-APRs). However, I view these proposals in the leadership and governance parameters. To me, this would not be a devaluation of the APR since the proposals are concerned with volunteers. PRSA is able to operate through the commitments of volunteer leaders across the country at the various levels. I also agree the APR is a mark of professional distinction earned by an individual who has chosen to take the extra steps for recognized development. But that's not is at issue in the proposals. The proposals addresses simply an option and opportunities for non-APRs to be in consideration for Board service. I too know many many successful practitioners who are not accredited AND who have made or are currently making a positive difference for PRSA through volunteer service. I am in favor of these proposals.

Re: Next Communications: From School PR to Plan 'B'

Richie Escovedo — Fri, 26 Sep 2014 17:57:47 -0000

Thanks so much and I'm definitely still all in on PRSA.

Re: Next Communications: Children, it's ok to be in PR. Just be ethical.

Richie Escovedo — Mon, 13 Jan 2014 09:56:22 -0000

Thanks, Chris. Again, I don't think his flippant remark will keep a student from choosing PR. It just rubbed me the wrong way. Like most online communications, you don't get the benefit of nonverbal cues so we don't really know if his intent was sarcasm, humor, or actual disdain for the profession.

Re: Next Communications: Ft. Worth @StarTelegram requires Facebook for comments; good for discourse, bad for trolls

Richie Escovedo — Mon, 23 Sep 2013 12:46:23 -0000

Indeed, there are some adults who could use a lesson or two in digital literacy :)

Re: Next Communications: Ft. Worth @StarTelegram requires Facebook for comments; good for discourse, bad for trolls

Richie Escovedo — Mon, 16 Sep 2013 13:11:47 -0000

Landing on a 'moving platform' is a great way to describe what we are all adapting to re: digital communication. I believe their is much more in the future as things conitnue to shift. It's imperative that communication professionals pay attention to the nuances in addition to the major changes.

Re: Next Communications: Ft. Worth @StarTelegram requires Facebook for comments; good for discourse, bad for trolls

Richie Escovedo — Sun, 15 Sep 2013 09:09:26 -0000

Right. At least that's the theory.

Re: Next Communications: Smart PR save from a high school yearbook mistake

Richie Escovedo — Mon, 03 Jun 2013 15:00:24 -0000

Exactly, although things would look very different had it it been a serious blunder like some of the other unfortunate incidents.

Re: PR Blunders: Why Schools Need PR Pros | Flack Me

Richie Escovedo — Tue, 23 Apr 2013 16:01:41 -0000

You make some very valid points. Educational institutions truly need strategic communicators in the ear of top organizational leaders to explain perception and how reaction will play out in different scenarios. I can tell you as a school PR pro with 11+ years of experience, situational awareness dictates how advice is shared in the hopes to quell impending rebellion or (ideally) not have it become an issue in the first place.

Re: Next Communications: Texas Rangers Ryan-Daniels Drama Power Play or Publicity Stunt?

Richie Escovedo — Fri, 08 Mar 2013 12:33:11 -0000

Great points and yes, Nolan Ryan brought (brings) a level of credibility to the team and was instrumental in the transition from prior ownership into current state. Plus, gets much of the credit that arguably should go to Jon Daniels for some key baseball moves. For fans, I think it's a controversy that gets people talking about the team but ultimately will be drowned out by the roar of the Rangers Ballpark crowd once the season starts. Either way, I think team management miscalculated on this one.

Re: Next Communications: Duality of Conscience and Credibility for the PR Pro

Richie Escovedo — Thu, 07 Feb 2013 15:22:53 -0000

Melissa - You are correct. The full article is available for download for a fee. In my opinion, it's definitely worth the cost.

Re: Next Communications: Duality of Conscience and Credibility for the PR Pro

Richie Escovedo — Wed, 06 Feb 2013 16:06:21 -0000

You are correct. The full article is available for download for a fee. In my opinion, it's worth the expense.

Re: Coping with the Klout Reality

Richie Escovedo — Tue, 09 Oct 2012 13:00:29 -0000

Slippery slope is a correct assessment in my opinion. Social scoring for me has undertones of political influence which greatly has an impact on access and/or disenfranchisement. Based on if (and how) you and/or neighborhood, zip code, area, city, district, county, etc. vote determines what (if any) political reach you have.

Re: Help People Understand

Richie Escovedo — Fri, 28 Sep 2012 10:28:00 -0000

I'm with you on appreciating/valuing effective communicators. I work primarily in education and we can be jargon-heavy and we love our acronyms and education-ese. I frequently need to rewrite something so that we don't confuse our parents, students, and tax-paying community. This also reminds me of when I've succumbed to the allure of design and wanting make things look phenomenal instead of hammering on the best possible copy. I have to remind myself, we are here to communicate not decorate.

Re: Next Communications: 5 Reasons to Make Your In-house Editorial Calendar

Richie Escovedo — Fri, 21 Sep 2012 12:01:48 -0000

That is a great way to manage content. It helps with cutting down on those random suggested items that fall outside the realm of the mission, plan, or strategic objective.

Re: Next Communications: 5 Reasons to Make Your In-house Editorial Calendar

Richie Escovedo — Fri, 21 Sep 2012 11:24:25 -0000

Thanks, the idea had crossed my mind. It may not be enough for a full session, maybe a roundtable idea.

Re: Next Communications: Tweet with a Sense of Humor

Richie Escovedo — Sat, 25 Aug 2012 16:43:35 -0000

Exactly, sharing personality helps solidify to a public that it's simply people operating the organization.

Re: Next Communications: Back to #SchoolPR Tips: First Day Photos

Richie Escovedo — Tue, 14 Aug 2012 13:48:21 -0000

That's a great question. From our perspective, since many of these images are from in and out of homes or walking up to school, we are not as concerned with this being an issue. Also, since we so not identify students, campuses, or give 'submitted by' credit, it hasn't been a problem. Sometimes we get photos of kids standing next to school marquee signs. Since those are in all likelihood staged by their parents and emailed into the request inbox, we feel comfortable including them.

Re: Next Communications: Back to #SchoolPR Tips: First Day Photos

Richie Escovedo — Sun, 12 Aug 2012 14:54:11 -0000

I start promoting the weekend before school starts and especially on the first few days of school. Cross promotion on multiple communication channels is crucial for success in this.

Re: Next Communications: Back to #SchoolPR Tips: First Day Photos

Richie Escovedo — Tue, 07 Aug 2012 11:12:17 -0000

Great points. The procedures for when these photos get posted is definitely a consideration so that the content is shared in a timely manner. It also helps to motivate others to submit images within the first few days. The photos by others on Facebook is another great way to get content, the only caution is then the images live on that platform and are subject to their rules, not necessarily yours. Just something to consider when going with Facebook for image collection.

Re: Destiny: Remembered or Refrigerated?

Richie Escovedo — Sun, 01 Jul 2012 09:21:09 -0000

I agree (and a little disturbed) by the haunting notion of 1s and 0s. I think on a micro level, family storytelling will persist and allow for us to be remembered after we're gone. I think we're hard-wired (heh) for this as humans. As for the data to mined by future generations, that's an interesting question. History tell us that we have looked back at our existence in attempts to determine from where we came. I suspect that would continue. In fact, the data might make us that much easier to research.

...Or the computers, machines, and robots will eventually become self-aware and determine humans are no longer necessary.

Re: Next Communications: PR Tips: Two Media Interview Lessons

Richie Escovedo — Thu, 28 Jun 2012 19:36:03 -0000

Craig, that's great. I like that answer.

Re: Next Communications: Valuing School PR and Summer Timing

Richie Escovedo — Fri, 08 Jun 2012 21:00:54 -0000

Thanks, Verone. I appreciate you stopping by the blog.

Re: Next Communications: Getting the best PR outcome from a student protest

Richie Escovedo — Mon, 04 Jun 2012 10:11:45 -0000

Thanks, Krista. You're right, I'm glad our admin team took the high road and allowed the demonstration to proceed and use it as a learning experience for the students and for the staff. It helps that our many of the leadership staff at central admin are former secondary principals and tend to take a calm approach to situations. I suppose once you've served on a high school campus with pranks, problems, and the occasional crisis, you look at situations with a broader perspective.