http://disqus.com/people/upnunder/enSat, 22 Mar 2008 01:35:12 -0000http://mturro.bluepear.org/2008/03/20/are-magazine-publishers-being-well-served-by-their-trade-press/#comment-253617Hello Michael, <br><br>Read your post on PubExec regarding NewBay Media and I don't disagree at all with your feelings about the article. There maybe should have been a "work in progress" angle to the story since we have 50+ sites, many of them God-awful in their look and backend. <br><br>We/I also inherited sites and online products that had been after-thoughts at best by previous management based on their magazine-first mentality.<br><br>But has initial cross-marketing of the audiences via forums and content proven to be an increasing source of revenue? You bet.<br>Perhaps there will be a follow-up article, which hopefully doesn't mention the played out Web2.0 buzzword, and we can then showcase the progress.<br><br>I wouldn't mind connecting with you to hear the hurdles you have seen and overcome at M. Shanken.<br><br>Talk to you soon.<br><br>Joe Ferrick<br>VP, Web Development<br>NewBay Media<br>212-378-0410upnunderSat, 22 Mar 2008 01:35:12 -0000