http://disqus.com/by/upnunder/enFri, 21 Mar 2008 21:35:12 -0000http://mturro.bluepear.org/2008/03/20/are-magazine-publishers-being-well-served-by-their-trade-press/#comment-253617<p>Hello Michael,</p><p>Read your post on PubExec regarding NewBay Media and I don't disagree at all with your feelings about the article. There maybe should have been a "work in progress" angle to the story since we have 50+ sites, many of them God-awful in their look and backend.</p><p>We/I also inherited sites and online products that had been after-thoughts at best by previous management based on their magazine-first mentality.</p><p>But has initial cross-marketing of the audiences via forums and content proven to be an increasing source of revenue? You bet.<br>Perhaps there will be a follow-up article, which hopefully doesn't mention the played out Web2.0 buzzword, and we can then showcase the progress.</p><p>I wouldn't mind connecting with you to hear the hurdles you have seen and overcome at M. Shanken.</p><p>Talk to you soon.</p><p>Joe Ferrick<br>VP, Web Development<br>NewBay Media<br>212-378-0410</p><p></p>upnunderFri, 21 Mar 2008 21:35:12 -0000