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upnunder

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  • upnunder  Hello Michael, Read your post on PubExec regarding NewBay Media and I don't disagree at all with your feelings about the article. There maybe should have been a "work in progress" angle to the story since we have 50+ sites, many of them God-awful in their look and backend. We/I also inherited sites and online products that had been after-thoughts at best by previous management based on their magazine-first mentality. But has initial cross-marketing of the audiences via forums and content proven to be an increasing source of revenue? You bet. Perhaps there will be a follow-up article, which hopefully doesn't mention the played out Web2.0 buzzword, and we can then showcase the progress. I wouldn't mind connecting with you to hear the hurdles you have seen and overcome at M. Shanken. Talk to you soon. Joe Ferrick VP, Web Development NewBay Media 212-378-0410
  • • 4 months ago
    •   Are magazine publishers being well served by their trade press?
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