Disqus - Latest Comments for thesearchmonitor

Re: 4 Hidden Treasures In RLSA Campaigns

thesearchmonitor — Tue, 09 Jun 2015 10:26:35 -0000

Hi Jamil
1. Setup monitoring: you will need a vendor who monitors search remarketing advertisers. The Search Monitor can do this for you at the Pro package or higher levels. You can find information and pricing on our website.
2. Auction insights: we do not have any data on whether or not Auction Insights includes or excludes remarketing stats. Perhaps a query to the Google Adwords team will clear that up.
3. % of Competitors: The Search Monitor can detect which competitors are using search remarketing and which ones are not.

Thanks for your feedback!

Lori

Re: How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks

thesearchmonitor — Wed, 25 Feb 2015 16:48:20 -0000

Hi Scott,

Thanks for your feedback. The accommodations category has a variety of keywords in it, some are expensive hotel type terms and others are cheaper lower volume keywords or more niche. The data presented is an average across a spectrum of keyword sets and represents top reach advertisers, not the entire market of advertisers. If you would like to chat personally let me know so that we can review the data together.

We have not noted any trends like you mention below. We do not see average CPC's going down, and do not agree with that statement.

We list all of our categories on thesearchmonitor.com if you want to review them.

Lori

Re: How A PPC Fraud Ring Impersonated 300+ Advertisers in May 2014

thesearchmonitor — Mon, 09 Jun 2014 21:49:43 -0000

Thanks for your feedback.
Sam nice article from Eric. If you need automated detection of affiliates, give me a shout The Search Monitor can help.

John/Anabeli: the fraud occurring here is passing through an improper destination URL but properly landing on a top level domain that is the same as the display URL. This type of impersonation is typically committed by affiliates who are direct linking for commission credit or by someone who wants to drop a cookie or someone who wants quality score credibility. In the case of a phishing site, the landing page will not match the display URL's TLD. While engines do not allow the latter behavior, its easy to do this trick when the engine bots aren't checking, basically direct the bots to proper page A, and the non-bots to the improper page B.

Re: The Search Monitor

thesearchmonitor — Fri, 04 Jul 2008 11:34:29 -0000

Hello Dominic,

Google and others do have limits, we are careful not to impose on those. We are also careful to be sure that the SE's know that we are a crawler so that there is no negative impact on impressions and CTR's.

We look forward to working with you.

Re: The Search Monitor

thesearchmonitor — Thu, 03 Jul 2008 14:57:40 -0000

Hi Dominic,

We are crawling the search providers using certain urls that provide information on the sponsored bidders. Crawling occurs many times per day to cover time zones and day part behaviors.

The crawler also crawls blogs, press, optimized sites, and landing pages.