Disqus - Latest Comments for tcrawford

Re: Awin Thoughts: Affiliate Marketing is dead? Did anyone tell affiliates?

todd crawford — Mon, 22 Apr 2019 13:52:49 -0000

No one is denigrating the term affiliate. We are advocating for expanding the model beyond affiliate. You're taking things too literally.

Re: Awin Thoughts: Affiliate Marketing is dead? Did anyone tell affiliates?

todd crawford — Fri, 05 Apr 2019 17:49:35 -0000

I do not think you can treat all partnership opportunities as affiliates and ask them to "sign up to our affiliate program and we'll track your referrals and pay you a commission". I think the term affiliate has some baggage with it and it not a "one size fits all" channel. Rebranding is exactly what this industry needs - instead of labeling it an affiliate program, it is a partnership channel, which, by the way, includes affiliates. I talk to a lot of large brands that are very excited to expand the channel beyond affiliate and frankly, the only ones I hear pushing back are the traditional affiliate networks.

Re: Awin Thoughts: Affiliate Marketing is dead? Did anyone tell affiliates?

todd crawford — Fri, 29 Mar 2019 15:50:45 -0000

I think the proposition that "affiliate marketing is dead" is being put forth to stimulate thinking about this channel and open one's eyes to new types of partnerships outside of the predominant affiliate models (voucher and cash back) that comprise 90% of the volume. When brands expand the definition of partnerships beyond affiliate, they can significantly grow both the volume and value of the channel. Change is good for the industry and brands are very excited about these new types of partnerships opportunities. I think your last paragraph would make for a great panel discussion at the next industry event.

Re: Medical Marijuana Users Now Banned from Buying or Owning Firearms

todd crawford — Tue, 06 Sep 2016 19:54:59 -0000

alcohol

Re: Santa Barbara Gang Member Arrested After Downtown Fight

todd crawford — Tue, 28 Jun 2016 19:19:22 -0000

Gosh - i thought 15 round magazines were illegal in California. How can a known gang member get a hold of something like that?

Re: Ad of the Day: What Happens When You Secretly Open a Gun Store in the Middle of NYC

todd crawford — Wed, 18 Mar 2015 19:44:22 -0000

I am driving a 2010 honda accord - the same one used by a drunk driver to kill a family of four.

Re: Digital Strategy Insights #003 – Why Evolving Your Attribution Strategy Is a Must… And How to Do It

todd crawford — Mon, 23 Feb 2015 20:45:16 -0000

Thanks for having me on Sarah! I really enjoyed it. For the record, I don't really sound like this - I had a really bad cold.

Re: Gun violence costs taxpayers $500 million

todd crawford — Tue, 02 Sep 2014 16:15:33 -0000

Can you total up what undocumented immigrants are costing taxpayers? I am curious how many taxpayer dollars are going towards unpaid hospital visits. Is it more or less than gang violence?

Re: Gun violence costs taxpayers $500 million

todd crawford — Tue, 02 Sep 2014 16:12:57 -0000

It sounds like what you are trying to say is "Gang Violence Costs Taxpayers $500 Million.

Re: Debunking the Top 25 Performance Marketing Influencers List from ImpactRadius.com

todd crawford — Wed, 09 Nov 2011 20:13:27 -0000

First, congratulations to every one who made the list. Secondly, I want to address how the final list was determined. We knew going into this project that it wouldn't be perfect in every one's opinion. We tried to use objective metrics from various third-parties so no one metric could influence the final results - we then weighted them and created a master score and ranked the 400 candidates. We then began vetting the top results by reviewing their content on twitter and in blog posts to ensure that it was relevant to the performance marketing industry until we had the top 25.

An alternative and equally valuable method would be to subjectively rank our favorite bloggers and twitter accounts but we wanted to try and be as objective as possible and score everyone against each other.

I agree that there are many other valuable and influential people in the performance marketing industry. This was by no means a definitive list - it is a guideline for other to explore and decide the value of each influencer themselves.

So again, if you made the list congratulations! We tried very hard to create something others would find valuable.

Re: featured t-shirt 6

todd crawford — Thu, 26 Aug 2010 12:24:56 -0000

It was a limited production from trunk t-shirts - you can't buy them anymore.

Re: My Worry Reduction Buttons- Affiliate Marketing

todd crawford — Mon, 10 May 2010 17:59:07 -0000

Thanks for taking the time to write this Chris.

I have a different definition for affiliate marketing and it starts with the term. Affiliate marketing carries some baggage with it - some good, some not so good. Recently, I have been calling for a rebranding of affiliate marketing for several reasons which I feel will help take the industry to the next level and be seen as an essential marketing strategy for every type of company. My preferred term is "performance advertising" and my definition is "the promotion of a product or service in exchange for an advertising fee based on the results of the advertising".

Similar to other forms of advertising like impression (CPM), click (CPC), and placement - performance advertising is differentiated by the method of payment. Instead of paying upfront fees, it is paid for based on the results or effectiveness of the advertising. The benefits are less risk for advertisers (no upfront fees) and potentially more revenue earned for a given ad placement for those that run the media (promote the product or service) - when it works right, it is win, win.

I also have been thinking about the term "affiliate". I feel that "media partner" is maybe a better term and more appropriate given the nature of the relationship with the advertiser.

My new definition:
Performance advertising is the promotion of an advertiser's products or services by media partners in exchange for an advertising fee based on the effectiveness of the advertising.

My 2¢,

Todd

Re: Affiliate Summit West What Really Happened Part Deux

todd crawford — Tue, 09 Feb 2010 19:46:42 -0000

That Wii remote got the worst reception!

Re: Net Network Impact Radius

todd crawford — Mon, 11 Jan 2010 15:05:11 -0000

well, we're not saying "we're not a network" - we are saying "we are a platform"

Re: Net Network Impact Radius

todd crawford — Mon, 11 Jan 2010 11:34:17 -0000

Thanks for the post Scott. We are excited to finally get Impact Radius off the ground. For the record, Impact Radius isn't a network - we are a platform.

Re: Coming This June

todd crawford — Thu, 07 Jan 2010 02:13:09 -0000

congratulations to you and your family sam

Re: Use Your Old iPhone as a Backup Phone

todd crawford — Thu, 10 Dec 2009 15:29:16 -0000

Sweet advice! I was about to smash my iPhone but now I will use it as a back up phone. Now I am off to get the 3GS. Of course I will want to smash that one when they come out with the 4G next summer. Damn iPhones!!!!

Re: featured t-shirt - thank god for double negatives

todd crawford — Fri, 27 Mar 2009 22:00:34 -0000

Loosely translated: "If you are not a Harley rider, you are not shit!" One could then easily draw the conclusion that if you are a Harley rider,you are shit. Huh.

Re: time for a coffee break

todd crawford — Fri, 27 Mar 2009 17:19:01 -0000

lisa, don't get me going about my atlas peppermill. i love, love, love that thing - hey wanna start a podcast on peppermills with me? peppermills.fm?

Re: new podcast about coffee

todd crawford — Fri, 27 Mar 2009 12:47:48 -0000

I doubt it. How about you?

Re: Will Affiliates Survive this Economy?

todd crawford — Tue, 25 Nov 2008 18:48:29 -0000

Sage advice from an industry sage - keep posting!!!!

Re: featured watch 5

todd crawford — Tue, 25 Nov 2008 12:12:34 -0000

All the markings (numbers, indices, hands) glow in the dark - this watch is very easy to read at night.

Re: GeekCast 43: Valley of the Shadow of Death

todd crawford — Fri, 07 Nov 2008 16:38:08 -0000

no flash on iphone

Re: GeekCast 43: Valley of the Shadow of Death

todd crawford — Fri, 07 Nov 2008 14:08:38 -0000

Both the iPhone and BB Bold have 2 megapixel cameras.

Re: qr codes

todd crawford — Fri, 24 Oct 2008 15:40:24 -0000

Sit in a dark room and stare at the top image for 5 - 10 minutes and then tell me what you see.