Disqus - Latest Comments for softlord

Re: The Benevolent Acts of Reciprocity and Recognition

Jeremy M — Wed, 25 Nov 2009 10:42:28 -0000

Hey Brian-

This is so important, and so well put.

I think what you're really talking about here is gratitude. Gratitude is the most powerful of emotions, it is literally life-changing. I'm very grateful to have you in our little community of communicators!

Re: Why Social Media Purists Won’t Last

Jeremy M — Mon, 23 Nov 2009 08:44:22 -0000

Here's the thing. Sales have always been about price, quality or recommendation. Social Media channels can be used to spread any of those things. TV ads with celebrities telling us those things are not effective anymore because people go on Amazon to check reviews before buying anything.

Customer retention strategy has begun to shift drastically, and people not engaging online and offline will soon find themselves with a bigger business problem to address (see: the music industry).

Having said that, I do agree that the warm-and-fuzzy-join-the-conversation-we-are-all-one-spiritual-entity stuff will not sell the C-Suite on tools that can ultimately have a powerful affect on the bottom line. Amber's conversation at the Web2Open last week touched on some of these same issues. We as SM Purists need to take a long hard look at our own strategies for getting buy-in. We KNOW it works, there is starting to be more data to back it up, but crunchy doesn't play well for people whose main concern is the bottom line (and we need those people, believe me).

Someone way smarter than me said that the only way to sell upper management on anything is to make the case that it will make them money or save them money. I think the relatively low cost of a social media investment (community manager, website) is a much stronger way in. "Take 10% of the budget you were going to spend on that one TV ad and spend it on a years worth of building a community of customers and potential customers online"

Re: uncensored rambles

Jeremy M — Wed, 17 Jun 2009 15:01:06 -0000

It's all about power and control. Some women have the fantasy of being 'taken' 'against their will' in grand romantic fashion, and having hard things pierce their flesh and draw blood. It's a virginity fantasy.

Re: How to back up your WordPress blog in 60 seconds

Jeremy M — Sat, 16 May 2009 11:36:39 -0000

Please be aware, though, that the WP export function only backs up internal-to-wordpress portions of your database.

If you use plugins that store information in DB fields (such as PodPress), this will not keep that data safe.

For that, I suggest you use WP-DB-Backup

Re: We've lost a friend.

Jeremy M — Mon, 11 May 2009 18:56:00 -0000

No words. I was lucky enough to have spent some time with Jamie when she was last in NYC and was so psyched to get to know this remarkable woman more. She would have really loved all the outpouring of love for her by those who knew and hardly knew her.

My own thoughts on my blog.

Re: Just Be Awesome

Jeremy M — Sun, 03 May 2009 17:55:52 -0000

This works for personal brands, too.

Re: Leaving HP. Back to Agency Life.

Jeremy M — Wed, 22 Apr 2009 08:48:24 -0000

Sounds like WE is pulling together quite a dream team for Studio D! Mazel Tov for your next big adventure!

Re: The Sky Is Falling!

Jeremy M — Fri, 06 Mar 2009 07:49:50 -0000

There's an even more interesting argument hidden here as to whether criticism in general can best survive by fragmenting into niches (like, say, itsatrap.com) or by aggregating into portal-like sites.

I think ultimately the answer lies with a combination of an increased focus on metadata/semanticweb stuff and middleware sites like Hype Machine.

At some point i hope to be able to plug in a list of my favorite artists (or pull a list from last.fm) into a site and get a continuous stream of rateable criticism about bands that i like and bands that i'd like.

Re: Pandora’s Box

Jeremy M — Wed, 04 Mar 2009 11:12:12 -0000

The plea is basically "dont pay attention to leaks,unless we leak it"

My point wasn't that it couldn't be done, but that confusion and reluctance on behalf of people who have spent their entire careers selling a THING that you could see and touch and stock store shelves from trying to wrap their minds around selling access to bits. Especially when those bits offer an inferior listening experience, sound-quality wise.

Re: Pandora’s Box

Jeremy M — Wed, 04 Mar 2009 07:18:19 -0000

This is all true, except that you have to remember that the major change in this iteration of format shifts is the lack of a tangible product, which is the first time ever that that has happened. Cylinders to vinyl to 8 track to cassette to cd to (sacd/dvd-a/blu-ray/dualdisc/minidisc) were all physical things. I think the industry-side pain involved with this paradigm shift is very much connected to old guard people who can't quite get their heads around selling product with no 'there' there.

Re: Principle #8: Existence does not equal adequacy

Jeremy M — Sat, 06 Dec 2008 23:19:56 -0000

The title of the post could just as readily be applicable to businesses presence on social networks, which is what I came here to talk about. D'oh! :)

To your point, though, thats why we'll never be replaced with robots, and why the collective technical education of the country needs to be raised.

Re: Download My Twitter Background Design .PSD Template

Jeremy M — Mon, 01 Dec 2008 22:45:08 -0000

Glad to help, Tara!

Re: Download My Twitter Background Design .PSD Template

Jeremy M — Sat, 29 Nov 2008 18:42:27 -0000

Looks great, but you should test with IE6/7 and a non-widescreen monitor. Because twitter.com's main content body isn't absolutely positioned, the layout may be covered.

Re: We are in a lot of trouble

Jeremy M — Fri, 21 Nov 2008 08:31:29 -0000

Would you say this is the bottom finally falling out of the pre-energycrisis pre-ecommercerevolution economy the same way the bottom fell out for the music industry?

Re: Disqus for WordPress 2.03 released.

Jeremy M — Wed, 12 Nov 2008 19:45:12 -0000

It's adding an extra /a after the comments count on my blog...haven't been able to figure out where its happening in the code tho...

Re: Disqus for WordPress 2.03 released.

Jeremy M — Wed, 12 Nov 2008 18:45:12 -0000

It's adding an extra /a after the comments count on my blog...haven't been able to figure out where its happening in the code tho...

Re: Disqus for WordPress 2.03 released.

Jeremy M — Wed, 12 Nov 2008 16:45:12 -0000

It's adding an extra "" after the comments count on my blog...haven't been able to figure out where its happening in the code tho...