Disqus - Latest Comments for sinotechian

Re: 8 Digital Marketing Agencies & Their 2013 Holiday Video Hijinx

Dr Mathew McDougall — Wed, 25 Dec 2013 07:04:05 -0000

Some great Christmas video's from our fellow marketers. Here is the Digital Jungle Christmas video... hope you also like it. http://www.youtube.com/watc...

Re: B&T: Banned in China

Dr Mathew McDougall — Sat, 23 Nov 2013 09:40:42 -0000

I am in Beijing ... no problem reaching your site from here (without VPN).

Re: Forget the British, the Chinese Are Coming!

Dr Mathew McDougall — Mon, 09 Sep 2013 22:23:11 -0000

Hi Gwen, Good write up.

You correctly point out the Chinese are coming but there are significant challenges for the Hawaiian Tourism Authority in order to maximize the Chinese inbound opportunity.

Firstly, one key limiting factor is the travel visa situation for Chinese wanting to enter Hawaii; currently this is overly complex and requires pre-planning. This is a known issue and is being address, although slowly. Chinese are increasingly becoming independent travelers (as apposed to Group travel) so tours, hotels and air carries may need to look at their language and food options to meet this specific group (much like what was done for the Japanese travelers).

On the destination marketing side, we are seeing almost every Country in the world wanting to attract Chinese tourists so marketing Hawaii as destination needs to have a clear message; highlightly the unique values of this spot. The sun, surf and sea message is not unique and will be lost to Bali, Phuket and Sanya; destinations all offering similar messages. I would suggest culture, history and environment (a little like what the New Zealander's have done).

Just my 2 cents.

Dr. Mathew McDougall
CEO, Digital Jungle

Re: What is Your Social Media Personality Type? (Infographic)

Dr Mathew McDougall — Mon, 29 Apr 2013 23:56:47 -0000

Hi Craig, Wanted to share with you another study done by Digital Jungle that outlines 10 social media personality types. Here is a link to the infographic: http://visual.ly/10-social-...

Re: Digital Marketing Blogs I Love: Psychology, SEO, Data, UX and Other Smart Cookies

Dr Mathew McDougall — Mon, 18 Mar 2013 06:41:29 -0000

Hi Charlie

Wanted to highlight "Digital Marketing Inner Circle" as a blog that focuses on Chinese (and broadly Asian) digital marketing efforts. This is an English language blog that may help Western marketers know more about this unique digital marketing landscape. Here is the URL for convenience:

www.dmic.asia

Cheers Matt

Re: Expatitis: Are You Infected?

Dr Mathew McDougall — Mon, 10 Dec 2012 06:15:30 -0000

I was reading this post and thought .. wow, this is me! I can tell you that for many suffering this lifestyle it is hard to stop working at the levels after you have historically done this for a long while.... (and the addictive nature of work related adrenaline).

Even in the face of logic and the very real danger of long term health related issues... to slow down , rest and take a break. For me, it made me feel weak and 'out the game'.

That said, I had no choice. My Dr gave me a hand full of blood pressure tablets and I started to find I was having some other physical issues - poor sleeping, poor eating, etc etc... Therefore on advice, I started to work 9am to 2pm and after this time spent time either in the gym or taking time out to read/write.

I was fortunate to be in a position to do this but just in a few short weeks felt a pressure come off.. in fact I was able to start looking at my past behaviour in the light of someone out of control ... I just hope this new timetable can help me become more productive so when I am at work/office I can achieve more. Also, I am seeing my current schedule as someone who is fortunate rather than someone not cutting it in corporate China.

Re: Report: Twitter’s most active country is China (where it is blocked) [Updated]

Dr Mathew McDougall — Wed, 26 Sep 2012 22:23:25 -0000

Josh, Thanks for your post and taking the time to get some secondary data sources to support/or not the GlobalWebIndex report. Makes a positive change to get this level of due diligence in a blog post (so big thanks).

My Agency, Digital Jungle is working with a very wide range of social media platforms in many markets around the world so have developed some deep insights about usage/demographics in China (and Western Markets).

Although I would need to dig through our data too validate this I am not seeing evidence that Twitter is leading the world in usage. I would be interested in knowing if others working with Twitter in China are seeing trends in their data to support this assertion or not.

Re: 5 Tips for Using the New LinkedIn Company Pages

Dr Mathew McDougall — Fri, 18 Nov 2011 19:36:23 -0000

Thanks for the post. I have been using the company pages to promote DIgital Jungle (http://www.linkedin.com/com... from a while now.

I still find them quite limiting and think much more is needed to make these functional beyond an one dimensional 'group page'.

Specifically, the statistics are only updated on the 1st of the month so any modifications being made for promoting the page take a while to be validated depended on where you are in the month. I suggest at lest daily stat updates.

Another grip is the inability to display more than one location map- should be able to do more with this.

Anyway, I would suggest every business have a company page but would say that this area is behind some other social networking platforms in terms of functionality.... looking forward to seeing this area evolve.

Cheers
Matt

Re: Location Based Social Network Services in China

Dr Mathew McDougall — Thu, 14 Oct 2010 02:02:52 -0000

Markus,
Thanks for sharing my presentation on Chinese location based services. I hope that this provides more insights about what is happening here in China with regards these types of services.

Regards
Matt

Re: UM Rallies Around Social Media

Dr Mathew McDougall — Tue, 20 Jul 2010 02:37:31 -0000

Must have been a slow news week at UM.... I would suggest most agencies have long had Social Media teams that have great frameworks and technologies.

Re: Are you addicted to the Internet?

Dr Mathew McDougall — Sat, 22 Aug 2009 02:52:00 -0000

This is an interesting topic and the notion of "Internet Addiction" is quite real. I recently wrote a blog post on the Chinese Government using ECT (electro shock therapy) to try and combat this illness (http://www.sinotechblog.com... But in some great news for (us) Internet addicts living in China is that China’s Ministry of Health has issued a circular which asks shock treatment for Internet addiction be suspended as its safety has not been proved. Guess this is a good thing, right.

Re: New Twitter Ad System Could Be Its Cash Cow

Dr Mathew McDougall — Sat, 18 Jul 2009 09:02:51 -0000

Firstly, I am in favor of companies developing business models that can ensure their financial survival and most of us have grown accustom to ad models that give us text/banners on web pages, search result pages, IM clients and even some apps....

However, the challenge is not just the natural language processing that will parse the twits for determining the keywords but having a depth of advertising to ensure we get 'relevancy'. Further, determining intent and consumer brand message optimization.. there is not necessarily a linear relationship between a specific noun used in a 140 char tweet and the advertising content... just some thoughts and look forward the ad trials to see how they get on with solving sme of these issues...

Cheers
Matt

Re: Unveiling the New Influencers

Dr Mathew McDougall — Sun, 05 Jul 2009 20:40:06 -0000

Great post.... Another Listening + Conversation Management tool: SinoBuzz

This is the most sophisticated Chinese online reputation management platform. Can be used for China and also supports English language markets. More details can be found at: http://www.sinotechgroup.co...

Re: Unveiling the New Influencers

Dr Mathew McDougall — Sun, 05 Jul 2009 20:40:06 -0000

Great post.... Another Listening + Conversation Management tool: SinoBuzz

Re: The agency of the future – Mumbrella

Dr Mathew McDougall — Sun, 28 Jun 2009 19:51:04 -0000

Mark,
Interesting I wrote a piece recently on this topic, looking at the elements in an agency (specifically a digital agency) that would be required to survive. You can find that post: http://www.sinotechblog.com...

Fundamentally, I suggest that agencies must adopt technology and measurements to be successful.

Re: SMX Nanjing

Dr Mathew McDougall — Mon, 30 Mar 2009 07:28:39 -0000

Gemme,

Good summary of the event from last year. I was there last year, speaking on "Big Keyword Campaigns" and this year will be speaking on using SEM with offline camapigns. I too, will be interested in seeing if we have more attendents and if the general level of knowledge is improving.

If you are going, look me up. My twitter is: http://www.twitter.com/sino...

Cheers
Matt

Re: 10 Best Marketers to follow on Twitter

Dr Mathew McDougall — Sat, 28 Mar 2009 11:36:21 -0000

Good post and nice to see some more twitter folks... I have also posted a top 20 list of digital marketing twitter people as well and though you might be interested in see some of these folks...

http://www.sinotechblog.com...

Thanks again and look forward to reading more of your posts.

Re: 16 future Twitter superstars to follow

Dr Mathew McDougall — Thu, 19 Feb 2009 17:17:28 -0000

Nice to see a list that is not bulked with the regular 'superstars'

Cheers,
Matt
@sinotechian

Re: AdTech: Why China sells Internet ads by the day

Dr Mathew McDougall — Tue, 20 Jan 2009 09:10:21 -0000

Thomas,

Thanks for making this post. A couple more points to make on Cost Per Day (CPD). CPD is also accepted by website owners as it provides a more predictable revenue. Further, the 4A Agencies in China whom sell 80% or so of the Branded advertising tends to have personal that have come over from traditional advertising models (out door etc) and the CPD model has a lot of logical connections and familiarity.
Cheers
Matt

Re: Effective Presence Marketing in Social Media

Dr Mathew McDougall — Tue, 16 Sep 2008 07:50:55 -0000

Liked your piece on Social Marketing.... We have now started using twitter in our company, SinoTech Group (www.sinotechgroup.com.cn) to see if this can become a new chanel for promoting our products and services. It is early days but we have already got interest from our partners in using twitter to follow our news.... Once we get more data and direction that this is taking I will post our findings... Check us out on twitter- http://www.twitter.com/sino...

Re: The Demise of Online Advertising Is Upon Us

Dr Mathew McDougall — Mon, 08 Sep 2008 11:43:49 -0000

Jason,

Liked your post but wanted to express my surprise at the click through rates you said your twitter followers stated were normal. In terms of click-through you are indeed correct it depends on position, creative, format, surrounding content etc.... however with all these factors set at most desirable I would be extremely surprised to get a CTR above 5-7% (on a content network most networks would support the <1% CTR). In a search context, 3-5% is normal. I am working in Asia where I believe we see similar CTR's to that of north America and Europe.

Any other comments about CTR's... I am interested in know if others support my claims :)

Regards
Matt