Disqus - Latest Comments for sinotechian

Re: 10 Best Marketers to follow on Twitter

sinotechian — Sat, 28 Mar 2009 11:36:21 -0000

Good post and nice to see some more twitter folks... I have also posted a top 20 list of digital marketing twitter people as well and though you might be interested in see some of these folks...

http://www.sinotechblog.com.cn/en/2009/02/chine...

Thanks again and look forward to reading more of your posts.

Re: AdTech: Why China sells Internet ads by the day

sinotechian — Tue, 20 Jan 2009 09:10:21 -0000

Thomas,

Thanks for making this post. A couple more points to make on Cost Per Day (CPD). CPD is also accepted by website owners as it provides a more predictable revenue. Further, the 4A Agencies in China whom sell 80% or so of the Branded advertising tends to have personal that have come over from traditional advertising models (out door etc) and the CPD model has a lot of logical connections and familiarity.
Cheers
Matt

Re: Effective Presence Marketing in Social Media

sinotechian — Tue, 16 Sep 2008 07:50:55 -0000

Liked your piece on Social Marketing.... We have now started using twitter in our company, SinoTech Group (www.sinotechgroup.com.cn) to see if this can become a new chanel for promoting our products and services. It is early days but we have already got interest from our partners in using twitter to follow our news.... Once we get more data and direction that this is taking I will post our findings... Check us out on twitter- http://www.twitter.com/sinotechgroup

Re: The Demise of Online Advertising Is Upon Us

sinotechian — Mon, 08 Sep 2008 11:43:49 -0000

Jason,

Liked your post but wanted to express my surprise at the click through rates you said your twitter followers stated were normal. In terms of click-through you are indeed correct it depends on position, creative, format, surrounding content etc.... however with all these factors set at most desirable I would be extremely surprised to get a CTR above 5-7% (on a content network most networks would support the <1% CTR). In a search context, 3-5% is normal. I am working in Asia where I believe we see similar CTR's to that of north America and Europe.

Any other comments about CTR's... I am interested in know if others support my claims :)

Regards
Matt