loc
S.F. Bay Areaweb
bio
I'm Amy Jussel, Founder and Executive Director of Shaping Youth.org, a fledgling nonpartisan, nonprofit consortium dealing with media & marketing's impact on kids.We’re teaming with powerhouse thinkers and technologists to flip harmful messages into positive ones, using the power of media and marketing turned on itself.
Our counter-marketing uses the same techniques targeting kids to spin the messages in a favorable direction, shifting the momentum to a healthier track and dialing down the damage that’s already out there...
We blog about the good, the bad, and the ugly from the inside out, and are also using film, web, hands-on education, & m-power media programs to lift the veil on tactics & techniques used for pop culture persuasion, with the help of industry insiders.
By promoting mindful media consumption, and using fun formats like our reality-show media deconstruction, we're creating awareness and critical thinking skills that serve to pop the bubble on motivations and refresh kids' self-worth building a healthier worldview for children.
That's a snapshot anyway!
We could use a hand, so leave a note on the blog if you can lend one! (Internships for the school year welcome teens as guest correspondents too, apply now!)