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Re: Why IDX At All?

Brad Carroll - Dakno Marketing — Wed, 04 May 2011 00:53:34 -0000

I can see your point here. Listings are often "hidden in plain sight." Great that an agent is going to syndicate your listing to Trulia, Zillow, Realtor.com and other sites. But the problem is that listing is simply one in a million. If I want to make sure someone doesn't find me, my best strategy is not to go hide in a corner but to sit down in a crowded stadium. I'd be simply one of many and almost impossible to find. It's the same way with listings.

Regarding Google - I tell agents who want to build seller focused sites that the best seller targeted site is a buyer centric one. Why? Because a sellers understand the importance of Google and will first search for keyphrases (both longtail and head) to see what site shows up #1. They think "this is where all the buyers are going to go so I want to make sure my listing is on that site." So you are right in that they don't understand IDX. Ultimately, they just want to be where the buyers are.

Re: Why IDX At All?

Brad Carroll - Dakno Marketing — Wed, 04 May 2011 00:33:03 -0000

Good pont Ted. My Dad still tells stories about the many 3 ring bingers in his trunk (he admits to giving many of those books away to consumer). Concerning the "database" I think the cat's already out of the bag. If it's not supplied through MLS (via IDX) another company will jump in and fill the void (Loopnet, Trulia, etc). Of course I'm bias since I'm in the IDX business so It's easy for me to be pro-IDX on agent sites. :-)

Re: Why IDX At All?

Brad Carroll - Dakno Marketing — Fri, 29 Apr 2011 16:17:15 -0000

Where does the consumer come into all of this. Is it really in the best interest of the buyer to call the listing agent (who's working for the seller)? Then from the seller's standpoint, they don't care what website the potential buyer used to find their home. The listings agent's number one concern should be all about getting the listing sold - not both sites of the commission. I understand what you are saying about big brokerages spending tons of money on SEO. So theoretically it doesn't matter that the individual agent has those listings. But larger brokerages and firms typically focus on head keywords. It's the individual agents who are targeted enough to be able to focus on the low hanging "longtail" fruit like neighborhood and street level optimization.

Re: First Real Estate Apps for iPhone Start to Leak Out

Brad Carroll - Dakno Marketing — Thu, 05 Jun 2008 17:16:17 -0000

Very nice app. Having access to the iphone's current location opens up so many doors! I tend to agree with retrove. I think the killer app would be search on a computer and then have a "send to your phone" feature. The phone app would have directions, option to rank homes, document small notes, etc.