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Re: DaveJones.ca - the intersection of social media utility & interest - Guest Login

David Jones — Mon, 09 Nov 2009 11:01:42 -0000

I like the term "interactive", but it's been co-opted by web-design firms since the early days of the browser-driven web. Like "media" it means different things to different people.

Re: Online fiction, Facebook and transparency

David Jones — Fri, 02 May 2008 12:13:58 -0000

Leigh has hit it on the head. This is art. It's challenging conventions, the rules of a medium, causing us to examine social constructs. I left a comment on Eden's post on Onedegree.ca, that I'll paraphrase here.

All media eventually get to the intersection of the medium itself, art/content and commerce. It's always an uneasy relationship, but it's ultimately the users of the medium who determine what they demand from it and what they reject.

I'm disappointed, but not surprised that the "creative community" has reacted so viscerally and resorted to cliched name-calling and stereotyping. There is a need for discussion and debate with the people who are shaping this medium. All are welcome.
David Jones

Re: PR industry: Still grasping for a clue

David Jones — Fri, 11 Apr 2008 15:35:22 -0000

It's probably these guys we have to worry about...they've got the domain:

http://www.rocketsurgery.com/

Re: PR industry: Still grasping for a clue

David Jones — Fri, 11 Apr 2008 15:24:16 -0000

Mat, good post. As a PR guy and blog nut, I like the SMPR in theory. I've used them before and they're fine. But I've also sent emails to guys like you to pitch stories and used links to del.icio.us pages and youtube pages that have been set up expressly to make it easy for bloggers/media to find what they need to do the story.

Use your blog if you have a blog, use an SMPR if you've got the time/money, re-do your corporate online newsroom and include embed codes for pics and video, etc., or just do what you suggest and use links in an e-mail.

This isn't that hard. Learn news judgment, be a resource, don't waste journos time. After all, you can put lipstick on a pig...but it's still a pig.

BTW, I always thought I invented the witty mis-use of "rocket surgery."