Disqus - Latest Comments for pmauro

Re: How To Do Guerrilla Marketing On Twitter. - Re-posting The Marcus Nelson Interview

pmauro — Sun, 19 Apr 2009 00:28:14 -0000

I know man - we should get together for coffee sometime. I'd like to hear what you are up to. Our office is in Santa Monica. Where are you based?

Re: How To Do Guerrilla Marketing On Twitter. - Re-posting The Marcus Nelson Interview

pmauro — Tue, 14 Apr 2009 00:02:44 -0000

I am a happy victim of Marcus' twitter marketing.

I was having issues setting up get satisfaction for my company. They didn't respond via email or their own damn tool so I tried hailing them on Twitter. Uservoice immediately chimed in and offered to help. Now I am a happy paying customer and will never miss an opportunity (like this) to tell people how much I love UserVoice.

pete

Re: I have blogger’s block!

pmauro — Sat, 18 Oct 2008 08:53:37 -0000

At a loss for ideas? It happens to the best of us. Here are 2:

* Using quantitative methods to measure and improve user experience. (e.g. analytics, metrics, heat maps as a compliment to usability testing, etc)
* Continuation of "The first 6 steps to homegrowing basic startup analytis". I would love to hear about the next stage when you want to augment your home grown systems. What 3rd party analysis tools are available? For example at the company that I am consulting for now, navigation is fairly complex and I would like to understand user movement throughout the site. Perhaps this is the same as my first idea but you could take it in different directions.

Re: I have blogger’s block!

pmauro — Sat, 18 Oct 2008 08:35:27 -0000

Hi Paul -

I am currently consulting for Savings.com. I am new to this particular business but I will put my $0.02 in. Are you referring to folks pooling their money to get discounts on products purchased in bulk? I have tossed this idea around but haven't researched it in depth.

Regarding coupons, so far I have not seen an affiliate program that rewards this specific type of consumer behavior. To address your technical question, affiliate programs use tracking codes and cookies to payout referrals.

pete

Re: The first 6 steps to homegrowing basic startup metrics

pmauro — Fri, 19 Sep 2008 15:33:16 -0000

When I suggested this post I had not idea you were gonna blow it out like this. Awesome work Andrew!

Regarding #3 User flows: I would love some more detail about collecting and reporting data as it pertains to user flows. GA does a decent job with funnels but I have found it limiting. How do you approach collection and reporting and what tools do you use?

Re: Books that I recommend to friends

pmauro — Wed, 17 Sep 2008 14:20:43 -0000

FYI - Load time on FF3/Leopard was >10 seconds. Pagination was equally slow.

Great list. I love this Bio on PT Barnum, he may remind you of a few entrepreneurs that you have met: http://www.amazon.com/P-T-Barnum-Americas-Great...

Re: How to measure if users love your product using cohorts and revisit rates

pmauro — Wed, 10 Sep 2008 16:45:28 -0000

Not sure if this is a fair question, but what do you guys think is a good revisit rate?

I think you alluded to this by mentioning that you should track acquisition source but it would be interesting to see the revisit rates by funnel. Perhaps it would show a longer view of ROI / effectiveness for each acquisition method.