Disqus - Latest Comments for peterkim

Re: SXSW PanelPicker

Peter Kim — Sun, 07 Sep 2014 10:13:39 -0000

"Worth it or not" can be measured in a lot of different ways. The easiest of course would be "did I make more money than if I had worked at a 'regular' company?" But even answering that question gets tricky; check out item #1 in this article: http://gigaom.com/2011/06/0...

You're right that the timing is tough to gauge. Even if Sprinklr were to go public, that won't automatically become the reference point in time. Maybe the answer is always yes and no

Re: Confessions of a social media strategist

Peter Kim — Tue, 27 May 2014 10:42:02 -0000

This epiphany isn't too different from the one that many people in adverting and marketing eventually face -- minus the specific social-media angle -- which makes the light at the end of the tunnel as described here a dull fluorescent glow rather than a ray of sunshine. A common solution is to view one's work in advertising as "art"...or is that a rationalization too?

Re: Spredfast and Mass Relevance merger: What it means for marketing clouds

Peter Kim — Thu, 03 Apr 2014 16:16:46 -0000

Good point Mike. Unfortunately I can't answer definitively because I did not get any additional details on the financials. From what I've seen, deals can be done when both parties are coming from positions of strength. However, when an exit happens, a calculation has been made about the future that doesn't look good for an entity continuing in its current state, driven by the needs of investors, company, executives, clients, and/or employees.

I've always struggled to understand how Mass Relevance continued to function as a standalone company, as its core offering was clearly a feature that would be better off integrated with a broader platform. It was a great proof of concept that gained a lot of media attention and now the idea will scale up as part of a new firm.

Re: Why We’re Quitting Social Business

Peter Kim — Mon, 31 Mar 2014 21:54:29 -0000

The concept of social business had so much promise in the early days. Regardless of terms, I think you all are still focused on the parts that mattered since the beginning. It's a much better path than selling out in search of profit and becoming real-time marketing software vendor.

Re: Endgame: Social Business Platforms

Peter Kim — Sun, 16 Mar 2014 12:18:13 -0000

I agree with you Jay -- not all marketing departments are created equally or operate at the same scale/budget. So many soon-to-be ex-Wildfire clients appear to be searching for replacement publishing tools rather than entire platforms. It'll take time for the market to evolve and in the meantime, the big platforms would be wise to allow clients to mix and match point solutions while integration gets sorted out behind the scenes.

Re: Is an MBA worth it?

Peter Kim — Thu, 06 Feb 2014 11:58:47 -0000

From the way you describe the program, it sounds like he is participating in an "executive education" program. If so, those are certainly different than traditional two-year programs but my same guidance would apply -- know why you're spending the money.

To your implied point regarding outdated theory, what I've seen is that people don't know what they don't know. Tech entrepreneurs will blog about a skimming pricing strategy or Porter's Five Forces and talk like they're Prometheus sharing fire with wretched mortals.

Re: Is an MBA worth it?

Peter Kim — Sat, 01 Feb 2014 09:41:27 -0000

A common reaction to this post has been "join a startup instead." Practical experience is the natural bookend to academic theory. The key is to not get siloed at work or trapped in an ivory tower at school. As the landscape shifts around us, it's important to continually evaluate from inside-out and outside-in perspectives.

When will a sea change come to our current structure? Shirky thinks it's already here: http://www.shirky.com/weblo...

Re: Getting a good night's sleep with Beddit

Peter Kim — Sun, 19 Jan 2014 22:31:47 -0000

I know -- maybe one of these companies will invent an invisible bubble that protects me from cedar pollen in our neighborhood...

Re: Introducing The Agency Plagiarists

Peter Kim — Fri, 15 Nov 2013 11:13:23 -0000

Plagiarism is certainly bad form. Generic copy that applies to anyone is as well.

Re: Here’s what $334.75 of @Target fraud looks like

Peter Kim — Wed, 06 Nov 2013 15:34:38 -0000

I assume that is partially why the transaction went through and was allowed to stand, without signature or security code verification. The charge is good for the retailer and good for the bank. Kind of like clickfraud for search engines -- it's only "bad" depending on the player's perspective.

Re: Raumzeitgeist #TravelTuesday

Peter Kim — Fri, 18 Oct 2013 14:02:28 -0000

Closing Nov 1. http://techcrunch.com/2013/...

Re: Thursday Giveaway: Tumi Vapor Carry On Bag And The Winner of the $250 Sear’s Gift Card

Peter Kim — Thu, 17 Oct 2013 20:50:20 -0000

Pack each piece of clothing you don't want wrinkled in its own plastic dry cleaning bag, even in packing cubes. Friction causes wrinkles (e.g. cotton on cotton) and plastic reduces friction.

Re: The stereotype exists for a reason.

Peter Kim — Wed, 16 Oct 2013 17:11:13 -0000

That's a fair assumption and she was fortunate to be a front-row witness for one of the best baseball games yet this season.

Re: Raumzeitgeist #TravelTuesday

Peter Kim — Tue, 15 Oct 2013 12:43:20 -0000

Hi Kris - some of it does and some of it doesn't. Unfortunate that it's not owned by Tripit or other company that would maintain and operate it.

Re: Do your friends see your posts?

Peter Kim — Thu, 26 Sep 2013 07:04:58 -0000

Are they good at delivery???

Re: Is it time to plug the plug on RTM? #EmmysRTM #RTM

Peter Kim — Tue, 24 Sep 2013 10:11:44 -0000

Yes. If you have to tell everyone you're cool, then you're not cool. http://www.youtube.com/watc...

Re: Is it time to plug the plug on RTM? #EmmysRTM #RTM

Peter Kim — Tue, 24 Sep 2013 10:04:46 -0000

Makes me wonder what's holding marketers back. Education? Organizational politics? Budget? Moreover, many times the 1% great usually correlates with sheer dumb luck when you learn about the behind-the-scenes build up and planning.

Re: Dishing The Dirt: The Social Speaking Circuit

Peter Kim — Fri, 06 Sep 2013 17:43:51 -0000

No Amber, that's not what I mean at all. As mentioned above, I'm on the fringe of this "social circuit" if not entirely outside and it's difficult for me to take away lessons away without more context and details.

Re: Dishing The Dirt: The Social Speaking Circuit

Peter Kim — Fri, 06 Sep 2013 17:16:15 -0000

I see -- I think I understand now -- I'm outside of this bubble, so I have a tough time understanding.

Re: Dishing The Dirt: The Social Speaking Circuit

Peter Kim — Fri, 06 Sep 2013 15:18:15 -0000

If you see Paul, please tell him that I'd like to have a word.

But seriously -- there's not a lot of dirt in here, Matt. I assume that you've self-edited many details that would've made this a great post. Contrary to your statement, "I'd be just as afraid to write this post..." I think that by not including details to back up a statement like "pretty incestuous little space" you are indeed afraid to write the post that would be mind-blowing.

Re: About that data...

Peter Kim — Wed, 04 Sep 2013 16:24:35 -0000

To be honest, I was a bit dismayed that so much of my data was listed. I haven't opted out yet but will probably do so -- I mean, the LL Bean catalog loses its appeal in Austin's 100-degree heat.

Re: SXSW PanelPicker

Peter Kim — Mon, 26 Aug 2013 20:11:03 -0000

Consider this very recent example: http://bits.blogs.nytimes.c...

In a study of restaurants where surveillance measures were installed, "savings from the theft alerts themselves were modest, $108 a week per restaurant. However, after installing the monitoring software, the revenue per restaurant increased by an average of $2,982 a week, or about 7 percent."

Re: When iTunes keeps asking for your Apple ID password

Peter Kim — Sun, 25 Aug 2013 09:40:36 -0000

That, my friend, I cannot help with.

Re: When iTunes keeps asking for your Apple ID password

Peter Kim — Sat, 24 Aug 2013 20:17:14 -0000

I block cookies on all browsers to the maximum extent that's practical. I also opt-out of as many ads servers as I'm aware of ( e.g. http://www.aboutads.info/ch... )

Re: Own the experience, own the future

Peter Kim — Thu, 04 Apr 2013 09:54:07 -0000

Mobile OS. Thanks for the comment!