Disqus - Latest Comments for nickgonzalez

Re: How Should We Define Social Media?

angelawilliams — Wed, 16 Sep 2009 18:04:47 -0000

Social Media sites had created an impact to peoples lives well we can't hide the fact that these sites had been an effective marketing tool for some business owners

Re: Social Media Boot Camp, New York

ksdjalsdh — Mon, 07 Sep 2009 03:30:36 -0000

You can learn a lot of things with this social media boot camp I had attended one last year and it has given me a lot of knowledge about certain topics.

Re: Blogging Social Media Business School

financeconsultant — Fri, 04 Sep 2009 11:02:07 -0000

I love this article, it's like getting a lots of quotes, I'm brainstorming on what they are referring too..

Re: Cow Gives Birth To A Man, And I’m Supposed To Want Raybans?

whatfoyiujnwairheao — Sat, 22 Aug 2009 06:43:10 -0000

LOL this is a good clip keep it up.

Thanks and Regards

Re: Michael Jackson’s Massive Impact (On Google, Facebook, and Yahoo)

nickgonzalez — Fri, 26 Jun 2009 20:48:27 -0000

I think Facebook is more popular than Twitter on AddThis because of the way people use the two services is different. Granted, there are many more FB users than Twitter users. However, I think there is a bias in just looking at the button data.

People tend to use retweet buttons or paste links in clients to spread links on Twitter. Facebook is popular on share this and add this because the process to go to Facebook.com and share a link is more complicated. At least that's what I've noticed from my own sites.

Re: Grou.ps comes together with funding, business models

nickgonzalez — Thu, 25 Jun 2009 16:51:17 -0000

Congrats Emre

Re: What Matters in Most Word-of-Mouth Marketing?

nickgonzalez — Mon, 22 Jun 2009 19:20:29 -0000

This seems very possible for companies that have a lot of play in pricing their goods. Apple has both dropped prices and increased benefit with their new line of computers and iphones.

I think this pushes the conversation toward enhancing products with low cost additions that add high benefits in context. Apple's developer platform is a great example. Relatively low cost for Apple, with a high benefit for users.

But how does this work for commodity goods?
How does General Mills increase value to defend cereal prices? Puzzles on the back of the boxes?

Re: Bit.ly + Google Analytics Campaign Builder Tool

nickgonzalez — Mon, 22 Jun 2009 18:07:17 -0000

Awesome.

Re: Welcome to VentureBeat’s new design

nickgonzalez — Mon, 15 Jun 2009 13:55:07 -0000

Looks nice Matt.

Re: Me On MySpace On CNN

parislemon — Tue, 09 Jun 2009 03:28:10 -0000

Quite true. Thanks Nick.

Re: Me On MySpace On CNN

nickgonzalez — Tue, 09 Jun 2009 03:24:45 -0000

Kudos, MG. Good to see CNN is embracing bloggers, while the new york times is, well, not.

Re: Social Media Boot Camp, New York

nickgonzalez — Thu, 21 May 2009 14:09:38 -0000

Thanks for leaving a note. Really glad it resonated.

Re: Comcast on Social Media: Caring For Customers With Hammers

nickgonzalez — Wed, 22 Apr 2009 14:37:57 -0000

Thanks for the correction, Bart. Good to hear, and companies beware of Customer Circus.

Re: Marketing On MySpace Generates A 28% ROI

nickgonzalez — Mon, 20 Apr 2009 14:10:51 -0000

The 28% figure comes from the client spending $1 million on an ad campaign that was linked to $1.28 million in in store sales by looking at the change in purchasing behavior between a group exposed to the campaign, and a control group not exposed to the campaign.

For every $1 the advertiser spent, they got $1.28 in revenue, resulting in a 28% return on their investment in the ad campaign.

Re: Learn Social Media In Chicago, April 16

nickgonzalez — Mon, 13 Apr 2009 13:38:11 -0000

Leo Burnett Building
Starbar Room, 21st floor
35 W. Wacker Dr.
Chicago, IL 60601

Re: 4 Realz? Facebook Adds SMS To Fan Pages

nickgonzalez — Fri, 27 Mar 2009 15:05:28 -0000

Wow. Guess they don't support T-Mobile

Re: Blogs are red, huge web sites are blue…

Brendan — Wed, 25 Mar 2009 21:23:52 -0000

White mass ;)

Re: Blogs are red, huge web sites are blue…

parislemon — Wed, 25 Mar 2009 20:37:40 -0000

I completely agree. That's how the world will be when the nanobots take over.

Re: Blogs are red, huge web sites are blue…

nickgonzalez — Wed, 25 Mar 2009 20:07:01 -0000

That is incredibly cool and pretty.

How appropriate that the whole internet averages to one bland gray mass...

Re: The Recession Hits Home On Facebook

nickgonzalez — Tue, 24 Mar 2009 14:45:29 -0000

Thanks for stopping by. Seems like it's a trailing indicator. Google trends captured the uptick a lot earlier. Granted, there are probably even better ways of tracking the pulse by looking at chat and user to user messages, but that crosses the privacy boundary.

Does Ping.FM have anything to add?

Re: Why Social Media is More Measurable Than Traditional Media

nickgonzalez — Mon, 16 Mar 2009 14:25:28 -0000

I think there's too much of a focus on "social media" as a single entity. It's not one marketing channel, but instead several, which can each have their own success metrics attached. Apps have users and time on site, Twitter has followers and responses. The "social media" industry needs to do a better job of packaging social media as a product. Products have a defined process and verifiable results.

When we say social media is more measurable but punt on the question of ROI, we're being lazy.

Re: Do We Need Google’s Behavioral Targetting Right Now?

nickgonzalez — Thu, 12 Mar 2009 17:09:29 -0000

I'm not saying that ads don't need to be targeted, just that advertisers aren't suffering from a lack of targeting. We can already target ads down to users based on gender, location, language, interests...

They're suffering from a lack of experience.

Re: MySpaceID Getting A Much Needed Upgrade

nickgonzalez — Fri, 06 Mar 2009 13:22:57 -0000

I'm really excited to see the new version. Any ideas on a release date?

Re: Quiznos Giving Away Subs For Subscriptions

nickgonzalez — Mon, 23 Feb 2009 20:30:41 -0000

Could be, but I think at least a "share this" link could help. Definitely just dipping their toes in it. On a side note, I still haven't received my email for a free sub....

Re: Cow Gives Birth To A Man, And I’m Supposed To Want Raybans?

nickgonzalez — Sat, 10 Jan 2009 17:48:10 -0000

I agree, it's funky when Rayban used to be cool.