Disqus - Latest Comments for nickgonzalez

Re: Michael Jackson’s Massive Impact (On Google, Facebook, and Yahoo)

nickgonzalez — Fri, 26 Jun 2009 20:48:27 -0000

I think Facebook is more popular than Twitter on AddThis because of the way people use the two services is different. Granted, there are many more FB users than Twitter users. However, I think there is a bias in just looking at the button data.

People tend to use retweet buttons or paste links in clients to spread links on Twitter. Facebook is popular on share this and add this because the process to go to Facebook.com and share a link is more complicated. At least that's what I've noticed from my own sites.

Re: Grou.ps comes together with funding, business models

nickgonzalez — Thu, 25 Jun 2009 16:51:17 -0000

Congrats Emre

Re: What Matters in Most Word-of-Mouth Marketing?

nickgonzalez — Mon, 22 Jun 2009 19:20:29 -0000

This seems very possible for companies that have a lot of play in pricing their goods. Apple has both dropped prices and increased benefit with their new line of computers and iphones.

I think this pushes the conversation toward enhancing products with low cost additions that add high benefits in context. Apple's developer platform is a great example. Relatively low cost for Apple, with a high benefit for users.

But how does this work for commodity goods?
How does General Mills increase value to defend cereal prices? Puzzles on the back of the boxes?

Re: Bit.ly + Google Analytics Campaign Builder Tool

nickgonzalez — Mon, 22 Jun 2009 18:07:17 -0000

Awesome.

Re: Welcome to VentureBeat’s new design

nickgonzalez — Mon, 15 Jun 2009 13:55:07 -0000

Looks nice Matt.

Re: Me On MySpace On CNN

nickgonzalez — Tue, 09 Jun 2009 03:24:45 -0000

Kudos, MG. Good to see CNN is embracing bloggers, while the new york times is, well, not.

Re: Social Media Boot Camp, New York

nickgonzalez — Thu, 21 May 2009 14:09:38 -0000

Thanks for leaving a note. Really glad it resonated.

Re: Comcast on Social Media: Caring For Customers With Hammers

nickgonzalez — Wed, 22 Apr 2009 14:37:57 -0000

Thanks for the correction, Bart. Good to hear, and companies beware of Customer Circus.

Re: Marketing On MySpace Generates A 28% ROI

nickgonzalez — Mon, 20 Apr 2009 14:10:51 -0000

The 28% figure comes from the client spending $1 million on an ad campaign that was linked to $1.28 million in in store sales by looking at the change in purchasing behavior between a group exposed to the campaign, and a control group not exposed to the campaign.

For every $1 the advertiser spent, they got $1.28 in revenue, resulting in a 28% return on their investment in the ad campaign.

Re: Learn Social Media In Chicago, April 16

nickgonzalez — Mon, 13 Apr 2009 13:38:11 -0000

Leo Burnett Building
Starbar Room, 21st floor
35 W. Wacker Dr.
Chicago, IL 60601

Re: 4 Realz? Facebook Adds SMS To Fan Pages

nickgonzalez — Fri, 27 Mar 2009 15:05:28 -0000

Wow. Guess they don't support T-Mobile

Re: Blogs are red, huge web sites are blue…

nickgonzalez — Wed, 25 Mar 2009 20:07:01 -0000

That is incredibly cool and pretty.

How appropriate that the whole internet averages to one bland gray mass...

Re: The Recession Hits Home On Facebook

nickgonzalez — Tue, 24 Mar 2009 14:45:29 -0000

Thanks for stopping by. Seems like it's a trailing indicator. Google trends captured the uptick a lot earlier. Granted, there are probably even better ways of tracking the pulse by looking at chat and user to user messages, but that crosses the privacy boundary.

Does Ping.FM have anything to add?

Re: Why Social Media is More Measurable Than Traditional Media

nickgonzalez — Mon, 16 Mar 2009 14:25:28 -0000

I think there's too much of a focus on "social media" as a single entity. It's not one marketing channel, but instead several, which can each have their own success metrics attached. Apps have users and time on site, Twitter has followers and responses. The "social media" industry needs to do a better job of packaging social media as a product. Products have a defined process and verifiable results.

When we say social media is more measurable but punt on the question of ROI, we're being lazy.

Re: Do We Need Google’s Behavioral Targetting Right Now?

nickgonzalez — Thu, 12 Mar 2009 17:09:29 -0000

I'm not saying that ads don't need to be targeted, just that advertisers aren't suffering from a lack of targeting. We can already target ads down to users based on gender, location, language, interests...

They're suffering from a lack of experience.

Re: MySpaceID Getting A Much Needed Upgrade

nickgonzalez — Fri, 06 Mar 2009 13:22:57 -0000

I'm really excited to see the new version. Any ideas on a release date?

Re: Quiznos Giving Away Subs For Subscriptions

nickgonzalez — Mon, 23 Feb 2009 20:30:41 -0000

Could be, but I think at least a "share this" link could help. Definitely just dipping their toes in it. On a side note, I still haven't received my email for a free sub....

Re: Cow Gives Birth To A Man, And I’m Supposed To Want Raybans?

nickgonzalez — Sat, 10 Jan 2009 17:48:10 -0000

I agree, it's funky when Rayban used to be cool.

Re: The 10 Words Making Marketing Execs Sick In 2009

nickgonzalez — Sat, 10 Jan 2009 17:46:15 -0000

Thanks!

Re: The 10 Words Making Marketing Execs Sick In 2009

nickgonzalez — Sat, 10 Jan 2009 17:45:31 -0000

It will be coming out in pieces mid January, and be fully available online in february.

Re: My 3 Goals For 2009

nickgonzalez — Thu, 08 Jan 2009 21:43:19 -0000

I think I need to do the same...

Re: Social Media Still Growing, A Lot

nickgonzalez — Tue, 06 Jan 2009 03:43:34 -0000

Microsoft has always had a problem with branding their products (windows/Vista). Their web presence was MSN, then switched to live.com http://news.cnet.com/2100-1038_3-6153879.html . Now live search may become Kumo (http://www.techcrunch.com/2008/11/23/microsoft-...)

It's a pity because MSFT was working on some pretty slick features such as desktop/web photo syncing.

Re: Social Media Still Growing, A Lot

nickgonzalez — Wed, 31 Dec 2008 17:07:35 -0000

I take it you use MySpace?

Re: Zune became self-aware at 2:00 AM December 31, 2008

nickgonzalez — Wed, 31 Dec 2008 16:54:57 -0000

At 2am the Zune became self aware recognized itself in a mirror and ended it after discovering it wasn't an ipod

Re: Is Apple Losing It’s Social Media Mojo?

nickgonzalez — Mon, 29 Dec 2008 16:06:19 -0000

But growing market share takes away from the idea that it's rebellious. My point is that ubiquity breeds banality, which undercuts the idea that people "buy apple" as a cultural statement. People may still buy apple because it's better, but shunning their core audience is bound to cost them much of the free publicity they get from their cult following.