Disqus - Latest Comments for morganb

Re: We inspire smart people and we trust them

Morgan Brown — Fri, 06 Mar 2015 00:18:51 -0000

Hey Nilan,

This is a really great look at the inside of your company and how you're structured. From the outside, two main things stuck out to me:

1) All the teams have clear KPIs -- it's amazing to be saying this, but I've talked to so many companies that don't have team-level KPIs or owners that they kind of just go with the flow from upper-management. Setting and being able to track at the team level clear KPIs is an incredible organizational asset that (crazy enough) not everyone has taken the time to implement.

2) Product-Level Empowerment -- this is awesome that all teams can touch the product. When I read that, my mind went straight to challenge #2 that you outlined, but it's very cool that a performance marketing team can tweak the user experience to drive results (as a for instance). There are so many companies where the funnels are broken because the front-end isn't tied to the core UX. It's impressive you can deliver and manage this at this scale.

I think if more companies focused on growth more holisitically, and actually removed bottlenecks and silos, empowered teams at the product level, and instrumented themselves to be able to actually get granular feedback, there would be more successes like Transferwise.

Thanks for sharing!

Re: Ideas are the Currency of Growth

Morgan Brown — Thu, 26 Feb 2015 03:29:21 -0000

Hey Nick, great question.

Sounds like a good discussion over a beer. If it has a strong value proposition and it's early, you really need to find the one sliver of people who need to have it right now. Go find those people and make them your advocates. The early-early adopters who will run with it.

I've found that if you can decouple the physical product from the growth tactic you can still use digital/cheap/free channels/etc. to reach them and drive them to the physical product. Dollar Shave Club is probably the best instance of that.

Happy to chat further though - you know where to find me! :)

Re: Ideas are the Currency of Growth

Morgan Brown — Tue, 24 Feb 2015 12:07:06 -0000

Thanks John!

Re: 7 Ways to Energize Your User Referral Program

Morgan Brown — Tue, 02 Dec 2014 14:30:12 -0000

Glad it was helpful and thanks for the share James!

Re: 7 Ways to Energize Your User Referral Program

Morgan Brown — Tue, 02 Dec 2014 11:27:01 -0000

Thanks Lax, yep, the measurement and optimization can not be over-emphasized. Without being able to see precisely what is and isn't working you'll never be able to fully optimize the program.

Re: 7 Ways to Energize Your User Referral Program

Morgan Brown — Mon, 01 Dec 2014 11:17:30 -0000

Thanks Dinesh, great recommendation for Berger's stuff!

Re: 7 Tips for Creating Content that Drives Growth

Morgan Brown — Wed, 24 Sep 2014 11:56:35 -0000

Hi Scott, you're definitely right that these have a B2B slant. I think effective B2C content marketing examples are folks like Nasty Gal, Net-a-Porter, Rent the Runway, and then of course some of the big brands are doing some amazing things (albeit on much larger budgets.)

Re: 7 Tips for Creating Content that Drives Growth

Morgan Brown — Thu, 18 Sep 2014 01:15:27 -0000

Thanks for the insights Paul. I think that's a key point. You have to start with the end in mind. While you can go back and retrofit existing content, it's easier to do if you think of the entire user experience upfront. Well said.

Re: 7 Tips for Creating Content that Drives Growth

Morgan Brown — Tue, 16 Sep 2014 11:10:09 -0000

Hey Joe,

Couldn't agree more with you. Thanks for reading and weighing in.

Re: 7 Tips for Creating Content that Drives Growth

Morgan Brown — Mon, 15 Sep 2014 12:15:07 -0000

Thanks for having me guys! Happy to answer any questions or elaborate on any points here in the comments.

Re: Third Post

Morgan Brown — Mon, 08 Sep 2014 09:19:01 -0000

Test3

Re: This is a post title that is just a single line

Morgan Brown — Mon, 08 Sep 2014 08:33:43 -0000

test 1

Re: This is a post title that is just a single line

Morgan Brown — Mon, 08 Sep 2014 08:32:14 -0000

test

Re: Growth Strategies

Morgan Brown — Mon, 08 Sep 2014 01:17:11 -0000

Testing Comments

Re: SXSW PanelPicker

Morgan Brown — Thu, 14 Aug 2014 19:18:41 -0000

Would love to see how growth hacking is being done inside of huge enterprises, looks like a great panel.

Re: SXSW PanelPicker

Morgan Brown — Mon, 11 Aug 2014 19:01:21 -0000

Really excited for this one. You can't ask for better panelists on the topic.

Re: Deliver Personalized Experiences with Audiences – Optimizely Blog

Morgan Brown — Wed, 23 Jul 2014 00:35:18 -0000

Really excited about the new targeting and segmenting ability. We serve many different audiences with different needs, and being able to create personalized experiences for them with Optimizely will be a big win. Can't wait to put this into practice.

Re: WWDC: 4 reasons Apple's HealthKit won't be healthy

Morgan Brown — Wed, 11 Jun 2014 00:51:32 -0000

Here in the States, any developer creating an application that will collect, store, share or manage protected health information (PHI) will need to be HIPAA compliant. Consumer health information is considered protected by HIPAA regulations when that information is shared with a covered entity such as a doctor or hospital.

So if developers envision being able to build applications that pass data back and forth from HealthKit to the user's physician they're going to want to understand HIPAA compliance in whatever they build.

Even if the app's intended use is to collect and share anonymous health data, any personally identifiable information in the app is still on the developer. Unlike the DMCA, there is no Safe Harbor provision in HIPAA for inadvertent personally identifiable data in the application.

That means app developers looking to build off the HealthKit API need to get familiar with HIPAA compliance and what it means to the application they're building. Unlike PCI compliance and credit cards, there is no officially recognized 3rd party certification entity that can certify an app as compliant—it's up to the developer to ensure they're compliant with the law.

We've recently built a Developer's Guide to HIPAA Compliance that we released on GitHub to answer a lot of the common questions about this issue: https://github.com/truevaul...

Re: Stop Wasting Time on A/B Tests that Don’t Matter

Morgan Brown — Wed, 14 May 2014 12:43:46 -0000

I've definitely made the mistake of trying to interpret data with the team, endlessly debating what to test and change next, without bringing the voice of the customer to the table through surveys and insights. Just asking and getting that unvarnished feedback sheds so much light on the data. That alone is worth implementing immediately.

Re: These brokers are independent and innovating like crazy

Morgan Brown — Fri, 14 Feb 2014 13:59:17 -0000

Thanks for sharing Kimberly. We received a lot of great feedback about this session. Best of luck to you this year!

Re: ‘Nonpracticing entity’ or ‘patent troll’? Property Disclosure Technologies sues 13 real estate companies

Morgan Brown — Mon, 10 Feb 2014 20:17:43 -0000

Patent trolls are the worst. They stifle innovation and eat up valuable resources. I hope they are able to get these dismissed.

Re: Curation of the Web

Morgan Brown — Fri, 10 Jan 2014 23:33:22 -0000

Thanks for including growthhackers.com Ben. I think you're dead on about curation. Its value is a function of its quality. This fact makes it hard to automate, because (for now anyway) it takes people with expertise to critique and recommend highly specialized content that stands out from the "me too" stuff across the Web.

Best of luck with Launch This Year.

Re: Twitter's Biggest Problem Illustrated In One Chart

Morgan Brown — Sat, 04 Jan 2014 00:04:41 -0000

A few things spring to mind.

1) It's much harder to create value for yourself on Twitter than it is on Facebook. Facebook, you connect with people you know, and boom you have a news feed of pretty relevant information. Twitter, you need to pick individual people (who you likely don't know) to provide you a stream of valuable information. It's kind of like asking someone to build a magazine writer by writer. And that magazine has to be good enough to want to check it on a regular basis, very hard to do.

2) Twitter doesn't have much to draw you back in, if people aren't engaging with you. And if you follow the onboard process as it's currently setup on Twitter, you're likely following people who don't know you, and aren't engaging with a large portion of their audience. You can see this weakness in the "So and so and so and so have Tweets for you..." reengagement emails when there isn't any other activity to draw you in. This needs to be fixed. The discover tab is a great start, and frankly that discovery step should be a part of onboarding.

3) To point one above, Twitter doesn't make it very easy to create a product experience that matters to you, both from an information gathering standpoint and an engagement standpoint. One of the big draws of Twitter is the variable reward psychology. Will there be something of value in my stream, will one of my Tweets get retweeted, etc. If you follow the Onion, a celebrity, and a website Twitter account, you haven't created a variable reward. You know you're going to get a whole lot of nothing.

You haven't built a compelling asset for you to prioritize over everything else in your life. Twitter needs to find new ways to get people back to the system, to discover new content and users, and help them shape a feed that has value. This could be done through collections, or lists, etc. Flipboard solves this problem well for content. There are lessons for Twitter there as well.

Re: Most Awesome Conversion Rate Optimization Articles of 2013

Morgan Brown — Thu, 19 Dec 2013 17:20:11 -0000

Hi Rich,

Thanks so much for including the Beginner's Guide to Conversion Rate Optimization on the list. We are flattered and really appreciate it. We worked hard on it and are glad that it's provided a good starting point for people jumping into CRO.

If you're ever up for it we'd love to do an interview with you for our blog. You can reach me at mbrown {at} qualaroo {dot} com.

Thanks again!

Re: Momentum on my Mind | Nick Grossman's Slow Hunch

Morgan Brown — Thu, 12 Dec 2013 01:39:25 -0000

I think this is dead-on. Your career is the ultimate flywheel, and building momentum creates opportunities that can be exponentially better down the road. For example, getting wins begets better opportunities for future wins. If you were on the Twitter team in the early days you can basically take your pick of new opportunities.

So picking the path of momentum is like compounding interest, it's a super power on its own.