Disqus - Latest Comments for maxkalehoff

Re: Fun Friday: How Do You Message On Your Phone?

maxkalehoff — Fri, 31 Oct 2014 09:17:49 -0000

Messaging works but is a mess at the same time. I use Facebook Messenger, because people message me there. I use Hangouts because Google Messenger merged with it. Now my SMS messages get all jumbled with my native Google Hangouts and other phone calls, and it's tough to tell which is which. It's almost like Google is trying to make SMS, phone calls and native Hangout arbitrary. Sometimes people direct message me on Twitter, as a form of messaging. It all makes for a somewhat disjointed experience across apps. It's only my Android's physical layer that kind kind of aggregates them onto one screen, one place, one screen -- if that makes any sense.

Re: Driving Into the Sunset

maxkalehoff — Mon, 19 May 2014 22:28:19 -0000

Congrats, Scott! Wish you luck and can't wait to hear what's next.

Re: Meeting Guidelines

maxkalehoff — Wed, 07 May 2014 10:00:18 -0000

Corrected, thanks.

Re: My Path Once Again Goes In A New Direction

maxkalehoff — Wed, 02 Apr 2014 08:36:37 -0000

CC, you're a special person. Let me know how I can help to accelerate your next charge!

Re: The Ad Contrarian: The Slow Painful Collapse Of The Social Media Fantasy

maxkalehoff — Mon, 20 Jan 2014 11:01:04 -0000

I'm not sure what the definition is of "classic interruption model ads." They are paid media units, as are Google search text ads. They are different than conventional television or print add in that there is a very high level of targeting to create an experience that is both relevant for the consumer and profitable for the advertiser. Granted, it's imperfect, but it's early and social ads are evolving, as demonstrated by the incredible rate of updates and innovations from all the major social networks. In fact, that speed of progress is very difficult for most advertisers to keep up with.

Re: The Ad Contrarian: The Slow Painful Collapse Of The Social Media Fantasy

maxkalehoff — Mon, 20 Jan 2014 09:21:30 -0000

You can't argue with the results of the IBM and McKinsey reports: social hasn't delivered particularly well for direct response commerce in the past. The Pepsi example is just an anecdote, not proof of a trend either way. But some new facts: social advertising is really starting to deliver results as the major social networks mature. For example, Facebook's Newsfeed ads are delivering unquestionably against both branding and direct-response goals, and doing so at scale with unprecedented targeting and measurements. Social is even delivering against branding and offline purchasing decision, as demonstrated by a growing body of experiments using third-party data like DataLogix (https://blog.twitter.com/20.... Social marketing is in its infancy, but the reach, targeting, measurement and innovation is making it unstoppable. Social profile data are making audiences of one addressable, and that capability is bleeding into all other digital media including website and video. It is real. Period. It's fun to be a contrarian, and contrarianism helps drive important debate -- and break down unjustified hype. But marketing and advertising people who pretend that social is not real will become irrelevant.

Re: Lego’s Evolution From Invention To Prefabrication

maxkalehoff — Thu, 26 Dec 2013 06:35:47 -0000

Pleygo.com apparently.

Re: Lego’s Evolution From Invention To Prefabrication

maxkalehoff — Thu, 26 Dec 2013 06:35:01 -0000

Thanks for the link. The service looks fantastic, though $25/month or $300/year seems a bit pricey.

Re: Mobile Shopping

maxkalehoff — Sun, 08 Dec 2013 14:41:17 -0000

Fred, one of the things I love is when Etsy sellers send me a personal email afterward I purchase. It happens makes an otherwise commodity transaction very rich and personable.

Re: I’m Thankful For the Past 6 Years… and Looking Ahead

maxkalehoff — Thu, 21 Nov 2013 15:11:22 -0000

Congrats on a great six years!...and? Waiting....... :-)

Re: Erwin Ephron

maxkalehoff — Thu, 21 Nov 2013 13:49:09 -0000

Thanks Jonathan. He's one of those guys who we knew just a little bit, but a significant impact.

Re: You Can Win Without Differentiation

maxkalehoff — Sun, 06 Oct 2013 08:41:44 -0000

The headline of this post caught my attention, but the comments say it all. Reputation is a differentiator in itself; it contributes to the overall experience of what you're buying. So it becomes what your are buying, beyond the skeletal service performed! So to untether reputation is a flawed assumption.

Re: My New Gig

maxkalehoff — Sat, 28 Sep 2013 11:30:51 -0000

Thanks Darren. It's been an awesome start so far. Lot's to do!
We're over on Houston and Hudson until December, so we'll probably bump into each other on the street. Cheers.

Re: Taking Time Off To Invest In Your Soul

maxkalehoff — Sun, 15 Sep 2013 21:15:30 -0000

Jeremy, I will take you out. You may wish to see this video of my son's first offshore trip: http://www.attentionmax.com...

Re: Taking Time Off To Invest In Your Soul

maxkalehoff — Sun, 15 Sep 2013 16:16:26 -0000

Thankfully Laura stayed home to pay the bills! :-)

Re: Taking Time Off To Invest In Your Soul

maxkalehoff — Sun, 15 Sep 2013 16:15:51 -0000

Thanks. Yes, I'm a big sailor guy.

Re: Are Wrist Watches Dead?

maxkalehoff — Wed, 28 Aug 2013 23:41:01 -0000

I still think analog pocket watches are relevant as well.

Re: The Newest in Native: Editorial Reviews Reborn as Ads

maxkalehoff — Tue, 27 Aug 2013 08:11:14 -0000

I don't care about Replay either way so long as the information is useful and trustworthy. Ads, where the agenda is clearer, are often more useful and trustworthy than editorial. And amplifying reviews of good products actually is a valuable service because it helps you get to a good answer faster amidst a sea of information. Advertorials are not necessarily of less value than "objective content."

Re: Are Wrist Watches Dead?

maxkalehoff — Mon, 26 Aug 2013 07:30:05 -0000

That's pretty awesome. That's a new take on watches as luxury jewelry. I understand the "taking apart as art" aspect, but it would be cool if she could offer her art embedded in real, working watches as well (for boring, practical people like me).

Re: Specify The Problem You Are Solving

maxkalehoff — Sun, 25 Aug 2013 14:26:34 -0000

Thanks for stopping by! It is not easy to quickly and succinctly articulate the human benefit achieved from a product, and this is especially challenging for engineering-centric organizations with a lot of pride for the technical elements of their inventions. That is what product marketing and positioning is for. :-) If you can't simplify your proposition down to the core pain remediated, your org will fail to scale. As for the different customer segments that appeal to different propositions benefits or positioning, that also is a tricky one. You need careful analysis to map out your prioritized segments, and start with a strong umbrella proposition, and then create positioning variations that speak to each of the prioritized segments. You can only do this with wide and comprehensive market testing. It's a balance of keeping things simple while being relevant to potentially important customer segments. Product marketing is a mix of art and science. I'm happy to talk or email further (or more specifically). I have a few weeks free time until I start a new project. Warm regards.

Re: Why HR Needs to Stop Passing Over the Long-Term Unemployed

maxkalehoff — Fri, 02 Aug 2013 16:47:17 -0000

Thanks for this great post.
The conventional corporate world is not always accepting of pauses in your work history, even if they corresponded with important investments and growth in yourself. That sucks. Still, you should make those investments and consider unsuspected career disruptions as rare opportunities and catalysts to do so. (Like I did when I took a year off away from the corporate world.)
Because of people’s preference to other people who have wind behind their back, it is critical to position yourself and take substantial actions that create a compelling personal narrative, along with a halo of success, mystique and demand. In my case, it was a consulting business, but it could be other vehicles as well.
Your article prompted me to jot down a personal story I've told to many colleagues over the years: http://www.attentionmax.com...

Re: Failure In Perspective

maxkalehoff — Sat, 27 Jul 2013 15:56:28 -0000

Like the sailing analogy.

Re: Specify The Problem You Are Solving

maxkalehoff — Sat, 27 Jul 2013 00:06:15 -0000

It's amazes me how people fall into the feature and inclusion trap, and forget about the problem.

Re: Failure In Perspective

maxkalehoff — Wed, 24 Jul 2013 16:01:27 -0000

Will do Jay! Thanks for your support.

Re: Failure In Perspective

maxkalehoff — Wed, 24 Jul 2013 15:59:36 -0000

Got it!