Disqus - Latest Comments for lhaus

Re: Gigya Connects MySpace and Facebook APIs

rifchia — Sun, 14 Dec 2008 09:19:55 -0000

I have always preferred customization and high scalability services. I can say Gigya is a success.

Re: Some Hope for the Sartorially-Challenged

Liza — Wed, 08 Oct 2008 15:57:19 -0000

Just bought a set for my husband, he's similarly particular!

Re: Please, Sir, May I Have Some More (Budget)?

Liza — Wed, 08 Oct 2008 15:40:53 -0000

Amen!

Great piece on DM too, congrats. Will definitely use this in our pitches. Have to say it's frustrating some times - I've actually been able to prove that a social marketing campaign not only delivered a lower CPC than banner campaigns for a client, but delivered additional engagement, word of mouth, etc. etc. and they still came back asking how to measure ROI. This post gives me hope.

Re: The Social Web Economy: Distribution Companies (Platforms)

Liza — Mon, 29 Sep 2008 19:07:03 -0000

Insightful post. This is certainly an era of coopetition. These business models will evolve to where those adding value are compensated for their role in the ecosystem, and I agree that in the meantime anyone finding ways to increase the value of inventory should get an industry-wide atta 'boy.

Re: Gigya Connects MySpace and Facebook APIs

Liza — Thu, 11 Sep 2008 11:48:55 -0000

Hi Nick, thanks for the post!

Thanks much for covering Gigya's product news in your post yesterday. I wanted to briefly clarify some key details of the product release.
Gigya Socialize is currently able to access the social graph APIs of both MySpace and Facebook. Please note that both social networks are currently available!

Socialize enables website owners to add social features to web sites by making it easy for them to give their user's access to their friend lists on Facebook and MySpace as well as webmail services. Socialize is not a tool for porting Facebook applications to MySpace. Socialize gives website developers direct access to Gigya's API for custom implementations, or they can choose to implement turnkey components, hence its direct competition with Google Friend Connect. The announcement is more in the realm of data portability than about OpenSocial and application platform standards.

Additionally, Gigya enjoys wide scale developer adoption with thousands of partners using its Wildfire widget technology. According to comScore, Gigya is the largest widget platform worldwide in terms of reach.

Looking forward to a great conference on Monday, see you then.

Re: Can Engagement Really Become the New Standard?

Liza — Tue, 26 Aug 2008 16:17:43 -0000

It's the right question to be asking. Have you spoken to Insight Express or Dynamic Logic to see whether they are looking to correlate the kind of activity with traditional brand awareness and attitudinal metrics?

Re: The Widget Rush to B2B

lawrence — Fri, 22 Aug 2008 13:32:48 -0000

I'm lukewarm on this as an issue - and only partly because my blog is named "Sexy Widget." My most recent post compares this debate to 2001 when a lot of companies were scrambling to remove ".com" from their name to imply more stability. I find issues like standards and revenue models far more interesting than what we call the chunk of embed code.

I personally differentiate between "widgets" (embedded code that sits in a host page) and "applications" (typically a series of pages that lives as an app within a host site), as I feel that there are different challenges with each - the recent CNET article seems to use both interchangeably.

What do you think?

Re: The Widget Rush to B2B

Liza — Fri, 22 Aug 2008 13:17:34 -0000

Some talk lately about widget companies moving away from using the word "widget" as too limiting or commodity-like. Thoughts?

Re: The Social Web Economy: Advertising Professionals

Liza — Fri, 15 Aug 2008 16:58:25 -0000

Nick, you hit the nail on the head - measurement, i.e. proof of impact on the metrics that have proven to move the sales needle are the biggest gating item for ad growth in this sector today. Rich media is not a bad parallel for thinking about how to measure engagement - they have their own metrics, however those metrics have become meaningful only because they are now correlated with results from brand studies. It's particularly challenging to conduct these studies in social media because the advertiser may not have a direct relationships with the site on which the ad is running, whether app or widget, and exposure is not one ad to one user. Addressing these challenges is part of the fun of figuring out a new landscape; things move quickly and we all just need to stay away from knee-jerk judgements and take the time needed to work through it all to get the info we need to mature the space.