Disqus - Latest Comments for leigh

Re: Harry Rosen's Blog & Understanding the Dynamics of Slow Social Media

Michael Cayley — Sun, 08 Nov 2009 13:51:05 -0000

The course that I designed & am helping launch is about social media. You are certainly qualified.

Agree about Matt.

Maybe that is where I am wrong. I do expect the Globe to act in the interest of Canadian business. Wow. I can not believe that I still feel this trust with that brand.

Re: Harry Rosen's Blog & Understanding the Dynamics of Slow Social Media

leigh — Sun, 08 Nov 2009 09:57:53 -0000

Hi Michael -
Thanks. I'll check out your ning group but would have no idea if i would qualify as a PR mentor. Everything is connected to everything else, but I rarely create PR like things, I more comment and enhance the ones real professionals work on.

As for the G&M - I think they positioned the story as a fail bc the Director of Marketing told them it was. With a few exceptions (my friend Mathew Iingram being one of them) , I haven't exactly seen people within the newspaper industry embracing or understanding Social Media in any way that is meaningful. Therefore, I would hardly expect anything different from their reporting.

Re: Harry Rosen's Blog & Understanding the Dynamics of Slow Social Media

leigh — Fri, 06 Nov 2009 12:33:04 -0000

lol. I do they think they tried to crate the relationship but I fixed the spelling error anyhow :)

Re: The Cohort Analysis

leigh — Wed, 07 Oct 2009 06:31:07 -0000

Great content in Dave's presentation with a lot of learning that large brands can utilize as well (on my to do list to write a presentation of lessons Corporations can learn from start ups). But man, he needs to get some SERIOUS powerpoint creative help (Dave please - no more colour coding your content! :)

Re: Six Pixels and Mitch’s Big Day

leigh — Tue, 08 Sep 2009 10:10:38 -0000

I'm buying ten books. Oh wait. I work at Twist Image. I guess it doesn't count. But for the record i woulda anyway :)

Re: What We Can Learn From Mess

leigh — Thu, 27 Aug 2009 10:59:02 -0000

They have passionate users. Have reinvented the classifieds market place. Are kicking their competitions asses. Have little overhead. AND apparently love going to their jobs every day.

Um yeah. If that's a mess? Bring it on!

Re: I'm Just Not That Into You!

dondy — Wed, 29 Jul 2009 17:12:01 -0000

I'm glad that you finally see it my way :p

Re: I'm Just Not That Into You!

leigh — Wed, 29 Jul 2009 16:53:55 -0000

lol. Yes my thunderous wrath!

Look Dondy, I"m not disagreeing with you about authenticity, about value exchange - i just think that your using the term relationship so broadly that it's hard for me to disagree. Creating brilliant customer experiences is what i believe we all collectively try to do and sometimes over time if we earn the right, maybe the word relationship is relevant. :)

Re: I'm Just Not That Into You!

dondy — Wed, 29 Jul 2009 14:29:45 -0000

Leigh I value your opinion and also fear your wrath ;)

But, isn't marketing about creating relationships with your consumers? And I think Mark touched on this a little bit. Authenticity is becoming more and more important in advertising and I think its because of social media's loud mouth! The days of trick clicks and underhanded advertising will soon lose its value.

If you're a digital marketer and think that you can get all the information/ROI you need/want from your consumers without establishing a good relationship first, then you're right! You are not doing your client any service.

Maybe we should start at "Dating Marketing" first!

Re: I'm Just Not That Into You!

Mark Federman — Tue, 28 Jul 2009 22:07:45 -0000

The CEO of one of my participant organizations (a direct marketing and ad agency in New York), talks about the traditional little-r big-M relationship Marketing, as in, the focus is on the Marketing - relationship is a euphemism. She has been thinking about turning that around, creating the concept of big-R little-m Relationship marketing, with a focus on creating authentic relationship with consumers. It is a lot more than talking at them through social media. They have been experimenting with first re-creating their own staff in the role of authentic consumers (for one of their pharma clients) to gain a true appreciation of what end consumers experience. The issue of what "relationship" means when you're essentially trying to manipulate someone to donate their attention and spend their money is a complex one (and why they were interested in my work in the first place). But it certainly is not easy. The other one with which they're wrestling is "trust." That's also turning out to be quite a bear.

Re: I'm Just Not That Into You!

leigh — Tue, 28 Jul 2009 19:29:25 -0000

lol thank you!

Re: I'm Just Not That Into You!

leigh — Tue, 28 Jul 2009 19:22:29 -0000

Dondy totally disagree with you. We may think or say that but we are completely full of crap then. I bet direct marketers thought their great letters they used to mail were all about relationships too - thus the name 'relationship marketing'

Relationship with my tampon brand of choice? Or my favorite chewing gum? I don't think so. And if that's what digital marketers are telling themselves, i don't think they are doing themselves or their clients any service.

Re: I'm Just Not That Into You!

dondy — Tue, 28 Jul 2009 18:07:12 -0000

It's not relationships and its not community? Really!

I think we are just getting into semantics here but most kind of marketing communications, specially online, is trying to establish a relationship. May it be a bad one it is still at the core trying to relate or at least start one. And when it comes to campaigns, most of the time we rely on the community to share and spread it around. To top that we even use the quantity and quality of the community as a measure of success!

So I respectfully disagree with that :)

Re: I'm Just Not That Into You!

leigh — Tue, 28 Jul 2009 17:10:06 -0000

Notice that i did say community engagement and not social media in general (although since all media is becoming social i'm never sure what that means). I agree that you can use many tactics to do a campaign depending upon what you are trying to achieve but that's not relationship and that's not community.

Re: The Bitter Sweet Sale Of Oponia

leigh — Tue, 30 Jun 2009 07:33:38 -0000

thanks Mark. Onward and upward i guess!
:)

Re: What Drives Consumer Adoption Of New Technologies?

leigh — Fri, 12 Jun 2009 09:31:22 -0000

great comment Steve - I've just added it to my 'one great thought per slide' insights repository

Re: If The Message Is Important, It Will Find Me

leigh — Sun, 31 May 2009 07:41:43 -0000

I totally do this on my vm@work. There are so many sales pple and others looking for 'coffee' chats to network etc. these days. I'm so crazy busy at work (i know i shouldn't complain considering but there are days.....) that i don't have time to write down a phone number or email address. I just figure, if it really matters (to me and/or to them) they'll call back, figure out my email addy, find someone who knows me to introduce them or whatever.

The one thing i can say that if they are persistent and the message finds me more than a couple times, I try to make the time to hear their schpeil. :)

Re: omg You're Like Such A Loser: Comeptition & Curating Your Community

leigh — Sat, 30 May 2009 16:57:48 -0000

Love this quote dave "One of the great skills in business is to learn how to grow without ripping up the roots and replanting the business."

I'll have to use that one sometime. :)

Re: omg You're Like Such A Loser: Comeptition & Curating Your Community

leigh — Sat, 30 May 2009 10:28:59 -0000

I'm curious if they will keep it as well. Maybe the Tumblr community I'm connected with is an anomaly for their service? I got the impression that their original intent was to use Tumblr as a collection place for all your other services - lots of people use it with their other feeds - that's just not how i use it.

Re: The Network Is My Teacher

leigh — Sun, 24 May 2009 11:33:04 -0000

HI Clare,

Thanks for the link. I would be interested so please come back when the book is avail for purchase :)

Re: Introducing your new Activity page (and... | Tumblr Staff

leigh — Thu, 07 May 2009 20:24:10 -0000

Trying not to be cynical but it feels a bit like a marketing ploy than anything else (how to get people to use your service more? Make 'em compete!) However, that being said, i like the fact that it creates visibility to tumblr logs that i haven't seen.

Maybe less focus on competition and more focus on making great tumblr logs and content visible?

Re: Cluetrainplus 10: Thesis #95

leigh — Wed, 29 Apr 2009 11:44:31 -0000

My pleasure Robbie. Great photo. :)

Re: Blogrollr Two Months Later - My Top Ten

fredwilson — Tue, 28 Apr 2009 13:00:08 -0000

Thanks. She's got talent for sure

Re: Blogrollr Two Months Later - My Top Ten

Butch Decossas — Tue, 28 Apr 2009 12:29:16 -0000

She definitely does!

Butch Decossas

Re: Blogrollr Two Months Later - My Top Ten

leigh — Tue, 28 Apr 2009 10:05:40 -0000

Jessica's got an amazing eye for portrait photography.