Disqus - Latest Comments for karllong

Re: “Combined Skills” t-shirt by Glennz

karllong — Wed, 03 Oct 2012 14:28:30 -0000

always like Glenz stuff :) "it's not rocket surgery" :)

Re: Rebel Rebel – from Han Solo to Sheldon

karllong — Mon, 01 Oct 2012 15:22:00 -0000

you might be right, especially with that colour scheme, although the flash didn't have it on his face? Anyway, both cool tees, thx for the comment!

Re: Cook Free Or Die T-Shirt from Grill Bitch

karllong — Sat, 25 Feb 2012 04:46:39 -0000

first of all, this blog is not the one selling the shirt, it's sold by someone who works on the show. I do agree that $40 is a bit steep for a shirt, but it's an exclusive bit of merchandise. The shirt itself is not just the fabric and the ink, it's the idea and design. It's art of sorts, does that not add some sort of value?

Re: Cook Free Or Die T-Shirt from Grill Bitch

karllong — Sat, 25 Feb 2012 04:45:37 -0000

Re: A More Accurate, Transparent Klout Score

karllong — Wed, 26 Oct 2011 12:44:16 -0000

yep, maybe if someone would vouch for me, they don't seem to provide any guidance on how to do that.

Re: A More Accurate, Transparent Klout Score

karllong — Wed, 26 Oct 2011 12:24:07 -0000

it would be great if there was a way to give +K to accounts based on what I think they're influential in. Most of the categories that 43things had as topics were irrelevant. http://klout.com/#/43things...

Re: Are We on the Cusp of ‘Social Blindness’?

karllong — Tue, 04 Oct 2011 06:06:49 -0000

It's very unrealistic to talk about social media as one homogeneous mass, as if people on social are one big psycographic. The value of 100 fans for a company engaged in some co-creative process could have massive impact while 100,000 fans of some brand going through the social motions will have little return. What makes this more complicated is that there are several industries developing their approach to social and are measuring different things. In the end each company has it's own context and culture that it's working with and I think it's a rare organization that isn't able to engage more deeply using various social channels and tools. Social technology is evolving down several pathways right now and companies that experiment through various mechanisms are going to learn a lot more than one that is just focused on more fans or more likes.

Re: Nokia X1-00 is ultra cheap, ultra loud

karllong — Tue, 08 Mar 2011 13:38:34 -0000

It is very common in developing countries to have shared phones rather like we used to have shared computers with different logins. Nokia is one of the most global companies in the world and has signifiant presence in emerging markets like India and Africa.

Re: An Open Letter To All Of Advertising And Marketing

karllong — Fri, 20 Aug 2010 03:18:32 -0000

Crowdsourcing is certainly very misunderstood in the advertising and in the broader "creative" community, it's still really about managing the creative process and rewarding and indenting people appropriately for their participation. You can actually help me crowdsource a creativity and innovation network by filling in a brief form here http://o-r.ly - you'lll also be considered a founding member. thx

It's not all brain drain you know :)

Re: Your Hands Are Gross

karllong — Fri, 14 May 2010 12:38:55 -0000

Not to get on a soap box, but anti-bacterial soaps provide no benefit over proper hand washing and actually pollute the environment. You can read more here http://www.worldwatch.org/n...

Re: Trend: Social CRM Consolidation

karllong — Tue, 11 May 2010 13:32:48 -0000

The Lithium acquisition of ScoutLabs is another SocialCRM play. Lithium is actually characterizing themselves as a SocialCRM company, which is a significant shift from the messageboard services that they are built on.
http://techcrunch.com/2010/...

Re: Customer Sentiment in Social Media: Massive Scale is Scary, And Just One Link in Larger Chain of Data - Semantic Web

karllong — Wed, 28 Apr 2010 14:22:44 -0000

Good post Jennifer, you're the first blog I've seen that is covering this acquisition, what an exciting space this is turning out to be. I do love that the social web is now on the enterprise radar, we've only been talking about how "markets are conversations" since 1999 ala cluetrain.com :) and you're not kidding about the scale.

I work with NetBase ( http://twitter.com/net_base ) and we're launching a new tool called ConsumerBase that helps organizations understand the emotional involvement of consumers around their brands, understanding what makes brands remarkable (worth talking about), and desirable (worth buying). We have over 6.5 Billion sentences in our index and things like twitter, facebook, and of course blogs are adding exponentially to that.

One thing that I wonder as these big enterprise tools wade into the social web if they understand the cultural shift that is fundamentally changing the place that enterprises and corporations occupy in the current landscape. It's not enough to listen any more, corporations have to have a cultural pulse of the rapidly changing values of consumers and in many ways just listening is not enough. Companies have to start leading the conversations that surround their products and services, as Kathy Sierra says companies have to start participating in the bigger ideas that surround their products.

Anyway, thanks again for the post, your in my feedreader now. BTW check out this post about measuring online culture
http://netbase.com/blog/?p=77

@karllong

Re: Google Buzz: What It Means for Twitter and Facebook

karllong — Wed, 10 Feb 2010 11:07:25 -0000

Facebook is a chicken flying in a hurricane, the only thing it's good for is a platform for games, to be quite honest if it focused on that, bought zinga it could build a fabulous business.

Re: Scripting News: Must-have features for Twitter-killing

karllong — Tue, 09 Feb 2010 10:14:58 -0000

I'd like to see the ability to CC a list so @ messages only showed up in those individuals streams with an @username directed at them. Right now it's very hard to direct messages for peoples attention that does not create a lot more noise for general followers. It's like an FYI to a group enabling me to target specific information in a targeted manner. Sure there are lots of nefarious spammy usages but if people could opt out of being on a list or opt out of cc'd messages I think that would help.

BTW the other advice for a twitter killer is security security security, right now people I don't follow often DM me, when I'm not following them. I've discovered that this is exploiting any Oauth app, if I allow any Oauth app access I then get DM spam. Twitter has been unable to solve this and I reported it a couple of months ago.

Re: Facebook Passes the 400 Million User Mark

karllong — Fri, 05 Feb 2010 04:05:34 -0000

What does that metric even mean? 400 Million ppl have kicked the tires? sure they're huge but isn't the 400M is equivalent to Mcdonalds "billions served"?

Re: Google’s two-front war with Apple and Facebook; who are the winners and the losers?

karllong — Tue, 02 Feb 2010 13:21:28 -0000

Great post Robert. Having been with Nokia over the last 3 years I agree that they would probably not jump on buying something like twitter, I wish they had early on, the amount of access they have to SMS gateways would have made it a massive, global game changer. That being said, another option is for either apple or google to partner with them as a manufacturing and distribution partner, Nokia has a very unique ability to make and ship phones at a scale and global reach that no one is going to duplicate in the next decade. They sold 163 Million phones just in the last quarter. Both Google and Apple could benefit from that, and to be quite honest they are much better at the actual engineering of all the unique elements of mobile phones like antenes etc. that put the iphone to shame. Google could buy them and it would not be a bad move.

Re: Scott Rafer's Blog

karllong — Wed, 20 Jan 2010 13:40:48 -0000

It is a precondition for value creation, yes, but I think different organizations are better at extracting value from traffic. Yelp creates a great deal of value from it's user base, where as foursquare is still very experimental. All I'm saying is that Yelp is a pretty mature online business with a well proven model so I wouldn't count them out yet.

Re: Scott Rafer's Blog

karllong — Wed, 20 Jan 2010 05:11:18 -0000

Traffic in general, web or api is a bad metric to value a business. I like to use "value creation" as a way to value businesses and yelp creates some very tangible value. I'm sure Foursquare is creating some very interesting data, but they have yet to turn that into tangible value.

Re: Scott Rafer's Blog

karllong — Tue, 19 Jan 2010 12:49:36 -0000

the way you've done your 10% conversion calculation assumes there is no growth in the # of users for the apps. Let's say each app is achieving 10% growth in their use base then yelp would be adding 100,000 people per month and foursquare would be adding 20,000. Yelp also has a large userbase to draw from, where as foursquare is having to convert new people.

Re: That’s not what I ordered…

karllong — Wed, 03 Jun 2009 21:55:47 -0000

I'm so sorry to hear this news Drew and am in awe of your strength and attitude. I saw this film recently called The Beautiful Truth about alternative cancer cures, I don't know what works and what doesn't but thought I would pass it along: http://www.netflix.com/Movi...

Thanks for sharing this stuff, I'm sure you will help a lot of people.

Re: Free Robot Sex by Karl Long

karllong — Wed, 29 Apr 2009 20:26:17 -0000

Ooops, well I didn't actually design it myself but had an illustrator help me develop this from a photograph to be precise :) Thanks for the write up though!

Re: April 22nd is Earth Day!

karllong — Thu, 23 Apr 2009 14:03:58 -0000

Great post and not too late, I think that we should have an Earth Millennium as opposed to an Earth Day :)

Re: Earning Your Media (continued)

karllong — Tue, 07 Apr 2009 17:37:18 -0000

very informative presentation all round. I'm really digging the concept of earned media vs paid media, that is a very useful distinction in my mind.

Re: History Tees – Billie Holiday’s Birthday April 7

karllong — Tue, 07 Apr 2009 15:08:43 -0000

Great post Mary, I grew up listening to Billie Holiday and have even visited the hotel room that she died in while on a tour of Mississippi with my Dad a couple of years ago.

Re: How Big is Facebook?

karllong — Sun, 05 Apr 2009 11:56:40 -0000

you know what else grows fast? Ponzie schemes. Facebook's growth is essentially due to network effects and the faster it grows the more of an attractive network it appears to be. The challenge for facebook is whether it can make money in a way that scales with growth, that's what business models are for. Otherwise expenses go up and revenue stays flat and you can say goodbye to facebook.