Disqus - Latest Comments for jonsteinberg

Re: The new battleground for tech companies: Your car

jonsteinberg — Mon, 10 Mar 2014 13:49:47 -0000

Totally agree. And maybe some of these systems "lock down" and only allow voice interaction when in motion?

Re: The Pro-Rata Participation Right

jonsteinberg — Wed, 05 Mar 2014 14:48:21 -0000

I switched to android over the weekend. I turned on Hangouts for SMS and literally this morning had the same experience and reaction and reverted to the native SMS app. Trying chomp now.

Re: The Myth of Online Conversion for Everything

jonsteinberg — Tue, 18 Sep 2012 18:05:56 -0000

I bet that pales in comparison to just pure offline conversion. Kind of an edge scenario you're citing.

Re: The Myth of Online Conversion for Everything

jonsteinberg — Tue, 18 Sep 2012 16:23:20 -0000

A CPG lead? so a lead to buy a can of soda? Or a lead to buy a cell phone? People just go to the store.

Re: Pollenware

jonsteinberg — Thu, 06 Sep 2012 08:53:11 -0000

I just emailed the alias. There is no direct sign up- not clear what to do if you are interested. I'd love to use this for our collections from media buying agencies. Could be of huge value if the four large holding companies adopt it, since they are the primary buyers from all digital media sellers: BuzzFeed, Facebook, Foursquare, Twitter, Aol, etc.

From the video demo, it seems to suggest the customer needs to sign up first. But would be cool to make this work for our industry. Alternative is lines of credit or additional financing even for porfitable businesses.

Re: BuzzFeed’s strategy

jonsteinberg — Tue, 24 Jul 2012 19:34:54 -0000

I bet you actually read it :-)

Re: Mobile Is Where The Growth Is

jonsteinberg — Sun, 01 Jul 2012 06:38:53 -0000

Comscore "Total Universe" will soon be the default. It measures all web and mobile together. Since we get so much of our traffic from mobile web, we're glad they are finally moving this way.

Re: Native Advertising Opportunities & Native Monetization for Publishers

jonsteinberg — Thu, 17 May 2012 18:50:32 -0000

This is why the creative budgets need to work in concert with the media budgets. And ultimately it's on the native publisher/platform (me) to adapt the creative or find innovative cross-platform solutions. We're doing one right now where we're working with another native partner.

Ultimately, it's what makes for great campaigns. And I think it's the right use of man hours and costs - we're finding that we can adapt any creative in minimal time using software on our end.

Re: Jon Steinberg and the Smart Bull Case for Facebook

jonsteinberg — Wed, 16 May 2012 23:12:37 -0000

Smart cat

Re: Native Advertising Opportunities & Native Monetization for Publishers

jonsteinberg — Wed, 16 May 2012 21:29:59 -0000

Any given campaign may have only say five native partners. These campaigns for top to mid funnel far out perform banners. And the margins are strong because the ROI is strong. So I don't see the scalability issues. And the staffing exists in agencies to cover this work. In fact, especially for the large holding companies, this is exactly where great account teams should focus to do great work for their clients. If the creative team works closely with the media team and publisher, this works perfectly.

And I think all signs are pointing to banners just not working for premium publishers and anything Other than DR:
http://storify.com/jonstein....

They were never a good product. They're just liquid and standard.

Re: The Hello Kitty Effect: And Why Instagram and Pinterest Have It

jonsteinberg — Mon, 16 Apr 2012 17:11:34 -0000

Great example

Re: No Reservations

jonsteinberg — Mon, 02 Jan 2012 10:22:23 -0000

Good point. And also in line with how behavioral economics tracks how people really act in the real world as opposed to economically defined.

Re: Commercial Real Estate for New York Startups

jonsteinberg — Mon, 19 Dec 2011 22:59:15 -0000

Thx sam. Let me know

Re: No One Wants Polish, They Want Real

jonsteinberg — Mon, 28 Nov 2011 12:44:06 -0000

Fair points...on the jeans, I was trying to stress even the aesthetic of real is compelling.

Think most of the campaigns we're doing with AX, GE, Sailor Jerry, Coca Cola, etc hold to the principal of "real" in terms of the content source - i.e. its not a "commercial"

Re: Clothing is Being Disrupted

jonsteinberg — Fri, 11 Nov 2011 17:33:41 -0000

It's amazing to spend $100 and walk out of a store with 8 pieces of stylish clothing...

Re: http://tomloverro.com/post/12295081905

jonsteinberg — Thu, 03 Nov 2011 17:06:51 -0000

Tom moving post...

Re: 64% of Digital Ad Spend Controlled by 5 Companies

jonsteinberg — Mon, 31 Oct 2011 08:16:46 -0000

And it comes to them from 4 firms! 4 Firms spend 75% of the dollars in 5 places!
http://www.flickr.com/photo...

Re: Parallel Processing Inside Your Company

jonsteinberg — Sun, 04 Sep 2011 09:37:48 -0000

We've been sharing the board presos at Buzzfeed for a year. Believe strongly in radical transparency. I actually learned this at Google. Schmidt always shared the board decks, with relatively few redactions.

It has all the benefits Scott mentions and many more.

Re: Being Early is the New Being Late

jonsteinberg — Fri, 19 Aug 2011 10:54:58 -0000

I'm not sure that those things really happen in meetings...or at least most meetings. Meetings should be used ideally to review things, coordinate, divide responsibilities, and make decisions.

There's probably another class of meetings for free-flowing discusion and brainstorming, but those are not the bulk of meetings.

Re: Content Gifts Work Because of Reciprocity

jonsteinberg — Tue, 16 Aug 2011 10:17:39 -0000

great comments - where do you work?

Re: The Coming Creative Revolution in Digital Advertising

jonsteinberg — Wed, 06 Jul 2011 09:53:34 -0000

No what is that. A film?

---
Jon Steinberg
President
Buzzfeed
@jonsteinberg
917-267-2494

Re: Why I'm Rooting For Google+

jonsteinberg — Sat, 02 Jul 2011 12:27:39 -0000

Im rooting for it too because I want more places and ways for people to be able to share content. Also, I agree competition is over-discussed and monitored. I've often blogged that few companies are competed out of business.

Re: The Difference Between Great Versus Good Customer Service is Anticipation Versus Asking

jonsteinberg — Sat, 25 Jun 2011 21:11:02 -0000

Thx Kortina. Was going to use the water glass example!

---
Jon Steinberg
President
Buzzfeed
@jonsteinberg
917-267-2494

Re: Subconscious Information Processing

jonsteinberg — Sun, 19 Jun 2011 17:28:00 -0000

Without reading this, it was my lunch conversation today. I noted that over a given month, if I'm relaxed and give my mind adequate time to wander, I'll have anywhere between x and xy moments of "inspiration." I never know the exact amount, but ideas always come when I'm thinking through a problem.

My favorite example: I spent several weeks in college trying to come up with the ideal outline for my senior thesis. Then one day on Prospect Avenue, in the snow, I pulled out a book, turned to the last blank page and quickly jotted down an outline complete with sub bullets. In the cold, leaning up against a stone wall, it took about 15 minutes. I tore out that page, taped it above my writing carrel in and never needed to deviate throughout 150 pages.

That combined with hustle and grinding is a formula I can always count on.

Re: Some iPad Help Please

jonsteinberg — Thu, 09 Jun 2011 15:41:55 -0000

You need to completely reinstall the ios. I'd urged you to jump right to the ios5 beta as long as your doing it. You need the Developer Program for $99, or have someone ad your udid to one of their 100 slots.