Disqus - Latest Comments for johnkoetsier

Re: The Ad Contrarian: More Elephant Advertising

johnkoetsier — Thu, 07 Mar 2019 14:41:34 -0000

I posted about something very similar recently: https://www.forbes.com/site...

Re: Webmaster Radio

johnkoetsier — Thu, 04 Jan 2018 17:08:36 -0000

Was super-happy to be on the podcast! Thanks for having me :-)

Re: Customer journeys in a #MobileBest world, part one: Opportunities

johnkoetsier — Wed, 06 Sep 2017 11:57:13 -0000

glad to hear it!

Re: Customer journeys in a #MobileBest world, part one: Opportunities

johnkoetsier — Wed, 06 Sep 2017 11:57:06 -0000

thanks!

Re: [Video] Highlight reel: The best of #Postback17

johnkoetsier — Thu, 27 Jul 2017 18:24:14 -0000

Who made that catch! Tell Coach Carroll :-)

Re: Private: AMZN + WFM = $1T

johnkoetsier — Fri, 23 Jun 2017 17:48:00 -0000

It helps when you have 763 million + mobile users across your entire ecosystem. Understanding customers at scale, and engaging them at scale matters ... especially when you want to bolster both share of wallet and your ability to convert customers of one business unit to customers of a new business unit.

Re: Personal AI Privacy Watchdog Could Help You Regain Control of Your Data

johnkoetsier — Fri, 12 May 2017 17:13:09 -0000

This is an example of what the major platforms should be providing by default.

Re: Of Mastodon and social media ghost towns

johnkoetsier — Fri, 07 Apr 2017 19:31:27 -0000

Couldn't agree more.

Re: 9 in 10 Indians play mobile games once a week: Survey

johnkoetsier — Fri, 02 Dec 2016 12:28:21 -0000

Thanks for sharing!

Re: Browsers, not apps, are the future of mobile

johnkoetsier — Mon, 21 Nov 2016 18:32:15 -0000

If I had a dollar for every time I've heard that bullshit stat that the average American downloads zero apps per month ... I'd have hundreds of dollars :-)

I studied this exact issue, and approached this problem 3 ways:
- survey data (3005 American smartphone owners)
- hard device-level install data (74M mobile devices owned by 48M Americans)
- expert data (Forrester, App Annie, others)

My survey data of 3,005 smartphone owners says that 75% download at least one app each month, and many download more, for an average of 2.3 apps/person/month.

I don’t trust survey data, so I used my company’s data to go deeper. We measure installs and other marketing data for hundreds of top mobile companies, and in one month late last year saw 74M devices from 48M Americans. Obviously, that's not all Americans, but I'll bet you it's a bigger sample than anyone who's saying people only download zero apps.

We saw 1.4 installs/device/month on iOS devices and 1.3 installs/device/month on Android devices. 65% of iPhone owners also own an iPad; 40% of Android phone owners also own a tablet, so that works out to 2.31 apps per person per month on iOS, and 1.9 apps per person per month on Android.

That’s a biased sample, because it’s the people who are actually downloading apps.

Assuming every other smartphone owner downloads zero apps, the average is still well above zero: 0.68 apps per device per month on iOS, which is 1.2 apps per person per month. Similarly, for Android, the equivalent numbers would be 0.46 apps per device per month, and 0.65 apps per person per month.

And, bear in mind, we don't see installs that don't contain our tech. So we're missing out on tons of actual installs.

Finally, I also checked App Annie, Forrester, and other analysts’ and analytics companies estimates, and came up with similar or greater numbers to our survey and hard data.

Add it all up, and 1.5 apps per person per month is a reasonably conservative estimate.

Want more details and charts? Disqus will probably flag this comment if I leave a link. Google this phrase: "No, Americans do not install an average of zero apps per month"

NOTE:

I realize this affects just a part of your argument. I also realize that a lot of "app time" is really mobile web time in Facebook Instant Articles or Twitter's built-in browser etc. And, I also realize that apps are not growing like they were 2-3 years ago. There is definite change here. I don't know I fully agree with your premise, but I do see more convergence between web and apps over time, and that could lead to something like what you're talking about.

Re: Your product is already obsolete

johnkoetsier — Mon, 21 Nov 2016 12:38:02 -0000

Love love love this post! Thanks for connecting all the dots :-)

Re: Almost 50% Of Americans Never Install Smartphone Apps

johnkoetsier — Fri, 16 Sep 2016 12:55:34 -0000

I don't believe this is accurate.

I've done the research both via surveys (what do people say that they do) and hard actual on-device data (what do people actually do). The survey was answered by over 3,000 American smartphone owners. The hard data was app install data from 74M smartphones and tablets owned by 48M Americans.

I see hard evidence that Americans install 1.3 apps per device per month, and it correlates very nicely, if unexpectedly, with the survey data.

Add it all up, and 75% of Americans who own smartphones are installing at least 1 app per month.

I did contact comScore a couple of months ago about this data, but didn't hear back.

Re: Overcoming the Engagement Drop in Social Video | Wistia Blog

johnkoetsier — Tue, 13 Sep 2016 17:54:35 -0000

Thanks for this!

Re: Report: Paid App Installs Boost Organic Installs By 1.5x

johnkoetsier — Fri, 09 Sep 2016 11:13:03 -0000

Thanks for sharing the news. If anyone has any additional questions, feel free to ask here.

Re: What 1.3B App Installs by 150M People Told Us About Privacy and Ad Blocking

johnkoetsier — Thu, 12 May 2016 18:19:35 -0000

Question: do you block ads, or have you turned LAT on?

Re: Mobile Minute 1: Mobile Ad Blocking Spikes 3X in the Last 3 Months

johnkoetsier — Wed, 06 Apr 2016 16:19:33 -0000

:-) thanks!

Re: Mobile Minute 1: Mobile Ad Blocking Spikes 3X in the Last 3 Months

johnkoetsier — Wed, 06 Apr 2016 16:19:23 -0000

Cool!

Re: Mobile Minute 1: Mobile Ad Blocking Spikes 3X in the Last 3 Months

johnkoetsier — Wed, 06 Apr 2016 16:19:07 -0000

Very interesting! I can see that too ...

Re: Mobile Minute 1: Mobile Ad Blocking Spikes 3X in the Last 3 Months

johnkoetsier — Wed, 06 Apr 2016 13:29:29 -0000

:-) thanks!

Re: Ad Blocking on Mobile: Who’s Doing it and Why

johnkoetsier — Wed, 06 Apr 2016 13:28:58 -0000

Interesting! Thanks :-)

Re: Mobile Minute 1: Mobile Ad Blocking Spikes 3X in the Last 3 Months

johnkoetsier — Wed, 06 Apr 2016 13:28:43 -0000

Gotcha

Re: Mobile Minute 1: Mobile Ad Blocking Spikes 3X in the Last 3 Months

johnkoetsier — Wed, 06 Apr 2016 13:28:33 -0000

Ahhh, now I understand :-)

Re: Mobile Minute 1: Mobile Ad Blocking Spikes 3X in the Last 3 Months

johnkoetsier — Wed, 06 Apr 2016 13:08:22 -0000

The consequences would be a lot less content and a lot fewer free services, I guess.

Re: Mobile Minute 1: Mobile Ad Blocking Spikes 3X in the Last 3 Months

johnkoetsier — Wed, 06 Apr 2016 13:07:58 -0000

Thanks. I think you're not alone in those sentiments. There's a long way to go to improve user experience, but I think Facebook's Instant Articles and Google's Accelerated Mobile Pages will help.

Re: Mobile Minute 1: Mobile Ad Blocking Spikes 3X in the Last 3 Months

johnkoetsier — Wed, 06 Apr 2016 13:06:53 -0000

I get that, because smartphones are our most personal of computing devices. But I guess someone's gotta pay the server bill :-)