Disqus - Latest Comments for jackiepeters

Re: Buzzstream: A contact manager for PR people (and bloggers?)

Jackie Peters — Tue, 09 Jun 2009 14:47:18 -0000

This looks awesome, can't wait to check it out!

Re: Does Your Favorite Band Rock the Social Web?

Jackie Peters — Tue, 28 Apr 2009 16:06:33 -0000

This looks really cool! We work with artists and reporting is always cumbersome, we'll definitely be giving it a whirl.

Re: What are you wearing?

jackiepeters — Tue, 28 Apr 2009 11:44:23 -0000

Seems like it would be a really great feature to have within another product, but I think you're right about it not having enough of an audience to sustain it on it's own.

Re: Social Media Hub: Los Angeles

facebook-500335284 — Thu, 09 Apr 2009 14:08:19 -0000

Why would we want to collaborate with the entertainment industry? Talk about boring.

Re: Social Media Hub: Los Angeles

Jackie Peters — Thu, 09 Apr 2009 13:07:21 -0000

Thanks for the wonderful post Jennifer!

I've only been here in LA for a little less than two years and in that time I've met some amazing people and really seen the community take off. It's great to start seeing the rest of the country stand up and start to take notice of the amazing things that are taking place here. My money is definitely on LA. The fact that we're the entertainment capital of the world, means that we are also the content capital of the world. I think over the next year or two, as we start to see more collaboration between tech and entertainment, we're going to see the next generation of the internet explode out of Los Angeles.

Re: My New Sweetcron Theme › Jackie Peters Lifestream

jackiepeters — Mon, 15 Dec 2008 20:32:05 -0000

Testing comments out here on my Lifestream

Re: Cafe-Shaped Conversations

Jackie Peters — Sat, 29 Nov 2008 16:17:41 -0000

Chris, I love your insight!

While I agree: the big guys aren't set up to play in this arena, I think they are going to have to learn how to.

More and more attention is being shifted from mass/traditional media to the social web. People are watching less TV and spending more time watching online videos. People are reading fewer newspapers and reading more blogs. As communities, audiences and people's attention become increasingly fragmented and granular, it will be essential for big brands to learn how to break things down into smaller pieces that are digestible among the democratized landscape of the social web.

Given all of the research that tells us WOM from friends and family is the most trusted source of information, and the ability of the social web to amplify word of mouth exponentially, it's a lucrative nut for large and small brands alike to crack. There tons plenty examples of big brands that have leveraged social media effectively: Legos, Dell, P&G, Blendtec, Mini to name a few. I think, as many here in the comments have suggested, social media is still in it's infancy, and we are just beginning to understand what works.

There are also economic benefits for larger organizations. Sure, it takes more time and more planning to break marketing down into smaller pieces for smaller audiences/communities, but it's still hands-down less expensive than more traditional means that include pricey ad buys and enormous production budgets.

Re: The Me Game

Jackie Peters — Thu, 25 Sep 2008 11:25:42 -0000

Great post Chris

One of the trickiest parts of meeting people in social settings is making that great personal connection that will convince people that you’re genuine, interesting, capable, and someone you want to be around. If you add to this the desire for other people to want to do business with you in the future, it gets even harder.

I think you said it right here in the beginning, and here's the thing; if you're not genuine, interesting, capable, someone people want to be around or someone that the person might want to do business with, then it's going to be pretty difficult to "convince" anyone that you are. And if you do, then you're not being genuine, right?

That said, let's assume you are all, or at least some of those things. I find that building relationships is best done in one of two ways - through meaningful conversations or through an introduction by a third party. Most of the meaningful connections I've made at events are with people who I happened to engage in lengthier conversations with. When you've had a real conversation with someone, beyond just a hand shake, there are associations formed between your name, your face, and the topic of conversation. I meet a lot of people and I often find it difficult to remember all of the names, and even faces often escape me. But if I've had a conversation with someone about something I care about I will remember them every single time.

Also, what you said about a social wingman is so true. That's invaluable. Just as word of mouth is the #1 factor in decision making for purchase consideration, I believe that's the case in most situations. If I'm introduced to someone via another person who's opinion I trust, they are automatically elevated to a certain level of quality in my mind. And likewise, if I'm introduced via a third party to someone I find the quality of the interaction is usually greater.

I think making sure to extend the relationship both during and after the event is equally important. If you have an interesting conversation with someone, show them you value them by following them then and there on Twitter from your phone, and when you get back make sure you add the people you're interested in maintaining relationships with on the appropriate networking site, if you're taking photos upload and tag them, or follow up via email. I find the value of relationships increases exponentially by maintaining them as they shift from online to offline.

Re: Innovate, Iterate or Obliterate

jackiepeters — Mon, 08 Sep 2008 13:06:31 -0000

Great post Brooks. Lately I've been wondering if it's a matter of crossing the chasm at all, in most cases I think it's more a matter of realizing that these are not technology companies, at least not in most cases. So starting with early adopters won't necessarily get you any closer to a mass market. If anything, it might take you in the wrong direction.

Re: The “gold standard” of recent startups

Jackie Peters — Mon, 08 Sep 2008 12:30:10 -0000

Robert,

I absolutely agree with your recent stance on startups. I think we're all stuck in the echo-chamber, and many startups and young entrepreneurs are getting caught up in the hype. The question is: is it a matter of crossing the chasm, or escaping the echo chamber? In Moore's crossing the chasm, he suggests that technology companies need to figure out how to cross the chasm between early adopters and mass markets. We have to remember that early adopters are a teeny tiny portion of the population. We have to remember also that out of the teeny tiny population, there may be precious few who are at all representative of your mass market. We also have to remember that most of these companies aren't technology companies at all, they are simply building products using technology. In fact, in most cases, the more you position yourself as a tech company, the more you alienate yourself from most mass markets. It's like saying Toyota is a steel company. No, their cars are made of steel, but they are a car company. So, I'd like to posit that rather than starting with early adopters (ie: those within the echo chamber) - these companies need to do everything, from the napkin phase, to product development, to their marketing strategies for their market. This means escaping the echo chamber and getting to the bottom of what's really important for the people who will ultimately make their companies successful.

I touched on this recently in this post: http://blog.heavybagmedia.com/2008/08/26/caught...

And I plan on continuing to post on the matter, collect research and hopefully provide some useful information to help young companies succeed.

Re: 2008/08/26/insights-into-the-marketability-of-tech-companies/

JackiePeters — Wed, 27 Aug 2008 12:52:05 -0000

Amazon is one that sticks out in my mind. They have amazing technology; it's technology that would have crashed and burned had they not focused so passionately on their market. They took "e-commerce" and turned it back into "shopping" - improving the lives of their customers, providing a great product, great customer service, and giving teir customers the opportunity to participate and make it even better.

Their vision statement from their SEC filing:

â€œRelentlessly focus on customer experience by offering our customers low prices, convenience, and a wide selection of merchandise.â€

"Amazon also believe that their most effective marketing communications are a consequence of their focus on continuously improving the customer experience. This then creates word-of-mouth promotion which is effective in acquiring new customers and may also encourage repeat customer visits."

There's a great case study here

Re: 2008/08/26/insights-into-the-marketability-of-tech-companies/

JackiePeters — Wed, 27 Aug 2008 12:42:09 -0000

Great questions;

I think the best way to deliver your message or products is to always always always think first about your customer. This includes: identifying your customer, designing your product just for them, locating your customers, figuring out the best way to communicate with them (often times it's not the most expensive way,) and letting them know.

Exactly how to reach an audience and deliver your message will differ with each brand and each audience. One of the greatest things about the social web is it's power to amplify and hyper-distribute word of mouth. Focusing on the customer from the beginning right through to the end is huge. When you focus on the customer from the get-go they can tell. And they will appreciate it. And they will sing your praises. Of course it's not as simple as that, but that's a great place to start.

Re: How Content Marketing Will Shake the Tree

Jackie Peters — Wed, 06 Aug 2008 23:56:09 -0000

Great post Chris. I think content marketing, or it's cousin, branded entertainment, play a huge role in helping to build brand and relationships. I've always been of the opinion that the most effective marketing is content that people choose to experience. When people make a conscious decision to interact with your brand, be it for a purchase or simply an experience, it means your brand is now close to mind when the same person comes to another point of consideration, including purchase.

I just dug up this article I wrote a couple of years ago, of course my views have shifted a bit since then, as has the landscape, but it definitely echoes your sentiments here, and makes me think it's time to update and expand on the subject: http://blog.heavybagmedia.com/2007/01/06/brand-...

Re: I Failed

Jackie Peters — Mon, 04 Aug 2008 19:27:09 -0000

Andrew, what you've done for the community here in LA is nothing short of amazing. You were one of the first on the scene getting things going. One thing I've learned about the startup world is that sometimes it's necessary to be flexible and change directions, sometimes drastically, in response to the needs of the market you are serving. Failure, no. Different from the original vision? Probably. Successful or not? Maybe too soon to tell!

Re: Social Networks, Bringing Us Together or Keeping Us Apart?

Jackie Peters — Fri, 13 Jun 2008 17:38:53 -0000

Hi Jacob,

Nice post. I've had a few conversations on this topic lately. I can only speak for myself personally. I have hands down made many more "real world" friendships through social channels than I ever would have without them. I can say that as an absolute fact. And, not only that, but my real world relationships grow and cement as a result of interactions I have through social networks.

I view the social web as an extension of the real world, what makes it any less real? I've participated in so many social discussions, innovations and conversations that have had a positive impact on my life and others both online and off.

Re: 2008/06/05/donations/

Steven Hodson — Fri, 06 Jun 2008 00:33:24 -0000

What is comparable to Twitter? The fact is that there really isn't anything that has been able to attract a community around it like Twitter has. We have put up with downtime and crashed databases and the best we can do is sit on FriendFed and poke fun at the Twitter downtime message screens.

If your network of friends and their network of friends (or even a fraction of them) are willing to accept the downtime and other problems around Twitter and possible through some actual money its way are you still going to leave?

Especially since no-one is forcing you to pay a single red cent?

Re: 2008/06/05/social-media-strategy/

Jackie Peters — Thu, 05 Jun 2008 23:38:26 -0000

I think companies like Verizon need to come to terms with the fact that they are no longer in control of their brand, we are. They need to listen to, and engage with the people who use or might use their products and services. They also need to provide a superior product or at least move in that direction. A Facebook page is a start. They need to have a multi-pronged approach, participate in conversations and provide value to the people they are trying to reach. Killer content that encourages sharing and participation would be good too.

Re: 2008/06/05/donations/

Jackie Peters — Thu, 05 Jun 2008 23:22:50 -0000

I don't think many people will pay, I wouldn't, not when there are other services that are comparable and free. I've been wondering lately why no one's charging for API access. You could leave the API open and free, but charge a percentage to anyone who profits from it. Facebook could get a piece of profitable applications, Twitter would have gotten a piece of Twhirl when it was acquired. But by leaving it open up to the point of profit you are still encouraging improvement and innovation. That seems to make the most sense to me and I can't understand why no one is doing it.

Re: 2008/05/26/google-death-2/

JackiePeters — Tue, 27 May 2008 16:59:58 -0000

Why does this remind me so much of the Digg/HD-DVD thing and also the recent Twitter debate on whether or not Twitter should be mediating or simply providing a service. This is certainly not the first time someone's posted fake news. And much of it is entertaining. I think Google is opening a can of worms they don't really have any business messing with.

Re: 2008/05/22/future-of-social-media/

gregory — Mon, 26 May 2008 07:14:59 -0000

so much of this is just like normal life, we only meet the people we having something to do with, the rest we will never see

Re: 2008/05/23/social-media-marketing/

JackiePeters — Fri, 23 May 2008 14:14:48 -0000

Hey Seth, not sure why that's in there...

Re: 2008/05/23/social-media-marketing/

JackiePeters — Fri, 23 May 2008 14:10:25 -0000

Hi Matt,

Thanks for your comment. I think the word marketing might give the wrong connotations. What we're talking about is not advertising, it's engaging you, the consumer, in a conversation that is meaningful to you. It's listening to and participating with conversations that are happening among communities of people. Some great examples are http://dellideastorm.com and http://mystarbucksidea.com also the Belndtec "Will it Blend" video series. Tons of brands and agencies are getting it wrong, we want to hear from you, not "the consumer" but you "the person." Marketing will never go away, but to be effective it's important that we transition our strategies into a two wy communication stream.

Re: 2008/05/22/future-of-social-media/

JackiePeters — Fri, 23 May 2008 05:05:00 -0000

People will always have passions and want to connect with others who share that passion. I think many of the more relevant niche sites will remain. I agree, there will probably be one or two aggregators that will deliver much of our content to us, but I think it will still originate with a variety of sources.

Re: Social Media Marketing Primer: How Blendtec Got Its Face On

JackiePeters — Fri, 23 May 2008 04:56:08 -0000

Thanks George, it was great meeting you. Thanks for sharing your story with us.

Re: 2008/05/19/the-3-minute-twitter-challenge-video/

Jackie Peters — Mon, 19 May 2008 12:24:50 -0000

We've started using a combination of Tweetscan and an RSS to email service, RSSFWD to get daily alerts for ourselves and for our clients. You can set it to send you alerts as they happen as well. We've jut started doing this, I'll update in a week or two and let you know how it's going.