DISQUS

No offense to MLS, but even if you are an avid football/soccer fan and have a limited number of hours to watch each week, why would you CHOOSE MLS over any of the other top leagues available on TV? I can understand it if you support a local MLS team, but as someone coming into the game...there's no reason.
I was born a Liverpool supporter and have spent years going to bars at the crack of dawn to see my team play, and I watch whatever else I have time for. After LFC matches I don't even find myself watching as many other Premiership games, since I now get La Liga which is an incredible treat for a football fan. I can't see switching to an MLS game if I have the choice. Unless I became an avid supporter of a local team -- which would make all failings superfluous to the need to follow my club.
This is what is needed in the U.S., local fan bases. It won't start with viewers, who have only a passing interest, tuning in on TV. It's not a great medium for the sport and only fantastic teams would come off well enough to keep viewers coming back.