Disqus - Latest Comments for Nathan Gilliatt

Re: Holy Crap!

Nathan Gilliatt — Fri, 13 Jul 2007 15:47:28 -0000

Usually a suffix to ROTF: ROTFLMAO

Re: Sleep Deprivation May Cause Lapses in Moral Judgment

Nathan Gilliatt — Thu, 01 Mar 2007 12:37:12 -0000

Even closer to home, this sounds like a succint description of new parents.

Re: Facebook’s Killer App: Birthday Reminders

Nathan Gilliatt — Mon, 23 Jul 2007 16:35:45 -0000

Skype is also spreading the word. It has a nice little reminder function.

Re: My New Car Shopping Experience

Nathan Gilliatt — Sun, 02 Sep 2007 10:44:08 -0000

I just love that a Forrester report reminds you of buying your Forester. ;-)

Re: We Should All Care Less About The Hi-Def DVD Format War

Nathan Gilliatt — Sun, 24 Feb 2008 15:14:29 -0000

There is the small matter of live programming. People want to watch sports, some news events, and the Oscars (or so I'm told) as they happen. Streaming all of that isn't easy, and existing broadcast technologies work well.

Also, watching a purchased disc multiple times doesn't incur multiple fees. As the parent of a young child, you will soon experience the joy of seeing the same show over and over, and streaming the favorite (again) isn't how you'll want to do it.

Re: http://www.attentionmax.com/blog/2009/03/2125.php

Nathan Gilliatt — Fri, 06 Mar 2009 11:46:11 -0000

Max,

I'm sorry for your loss. I know you would much prefer not to have this story to tell.

But I'm impressed with Facebook's response. This sounds like a good policy, and their note to you strikes me as thoughtful and appropriate. Is this the same company that trips over their own feet on privacy issues? Because I think they got this one right.

Nathan

Re: Business Bloggers in Raleigh-Durham Getting Together, Oct 15

Nathan Gilliatt — Thu, 11 Oct 2007 14:25:45 -0000

Thanks for the plug, Jim! Sorry you're not going to make it this time, though.

Re: Ignite Launches the Triangle Social Media Club

Nathan Gilliatt — Thu, 18 Oct 2007 11:58:57 -0000

Next time. That's the first day of the WOMMA Summit.

Re: February Triangle Social Media Club: Social Media and Enterprise 2.0

Nathan Gilliatt — Mon, 11 Feb 2008 15:38:54 -0000

I'm in.

Re: Understanding the New Language of Social Media

Nathan Gilliatt — Thu, 31 Jul 2008 18:01:15 -0000

Slow day at the office today? ;-)

Nathan Gilliatt's last blog post..links for 2008-07-31

Re: The price of gas in Cali

Nathan Gilliatt — Thu, 24 Apr 2008 11:25:10 -0000

Sure it is. It's just not 4.000 yet.

Re: Omniture Adds Twitter Analytics for Brands

Nathan Gilliatt — Thu, 05 Mar 2009 17:55:48 -0000

Twitter is commonly included by the social media analysis companies (43 of 62 in my August 2008 survey). It's interesting, though, to see the cross-pollination of social media analysis and web analytics. The combination has potential.

Re: Advanced Listening

Nathan Gilliatt — Sat, 10 Jan 2009 18:42:25 -0000

Wow, I haven't heard that one before. Thanks, Mike! (And there's a lot more coming this year...)

Re: Have measurement tools reached some kind of saturation?

Nathan Gilliatt — Tue, 23 Sep 2008 21:59:41 -0000

There are still differences. You can trade off price and features, where the differences in data collection and analytics really show up. Beyond that, application features really set some apart: charting, report generation, user-customizable search, workgroup management and workflow, integration with other systems... It's not a commodity yet.

Re: I Long for a Good Publicity Stunt

Nathan Gilliatt — Thu, 26 Oct 2006 20:13:09 -0000

I'm confused. Are you defending the flog(s) or the front group? "Astroturf" significantly predates web 2.0. It's a term for fake grass-roots efforts (such as creating a front group that hides its affiliation with the supported cause/party/company). Creating front groups is listed as an example of an ethics violation by the PRSA. It's not just a WOMMA thing.

http://prsa.org/_About/ethics/disclosure.asp?id...

The WM across America flog wasn't the company's first attempt; they've done this before. And WFWM isn't a publicity stunt, it's an advocacy group, apparently funded by Wal-Mart and organized by Edelman. This is politics, and it's important to know who's talking when they make statements in support of the company.

Besides, most of the heat has bypassed Wal-Mart and gone straight to Edelman, where they *wrote* the WOMMA ethics code (ok, they helped). Set yourself up as a leader, and people will have high expectations of your behavior.

Most companies don't have the same exposure as the world's largest retailer or a leading voice in social media and PR. If you still want to get attention with a stunt, knock yourself out. Just try not to offend the blogging natives too much, and don't drop turkeys from a helicopter.

Re: I Long for a Good Publicity Stunt

Nathan Gilliatt — Sat, 28 Oct 2006 12:19:47 -0000

Steve, great example, and I like the phrase "authentic publicity stunt." When Branson does something outrageous to attract attention, he's completely in the open about (a) who's doing it (he is!) and (b) why. There's no hidden agenda, just a master publicity hound at work.

I saw a presentation on Audi's "Art of the Heist" promotion a few months ago. Their ad agency folks ( http://www.mckinney-silver.com/ ) talked about how they built this complex, multimedia game around a fictional car theft. They used web sites, blogs and more to follow the story line of what was actually a contest to find the "stolen" car. If you just glanced at it, you might think they were flogging, but if you looked closely, *every* web site and blog clearly identified the promotion and sponsor at the bottom of the page. The audience could see that it was a game, paid for by Audi.

That's the difference. Color outside the lines, be edgy, do whatever you want. Just be transparent (there's that word again) about who's paying for it and whether the participants are people or characters. When agency employees write and a company pays for a blog that doesn't disclose its relationship with the sponsor, that's when people get exercised about ethics.

Re: Facebook and the Social Graph- Who Benefits

Nathan Gilliatt — Tue, 05 Feb 2008 20:05:37 -0000

"Skip this step" is your friend.

Re: What Comes Next With Social Media

Nathan Gilliatt — Mon, 21 Apr 2008 10:33:59 -0000

Along with all of the other details, I would remember that Ford is a global enterprise, and that the discussions are happening around the world in multiple languages. "Listening" is a complex problem for a company like Ford, with multiple brands addressing multiple market segments in virtually every geographic market.

As for early adopters, even they are unlikely to claim that everyone in the organization “gets it.” IBM is also looking for a social media evangelist to help their marketing groups get up to speed.

Re: Five Tools I Use for Listening

Nathan Gilliatt — Sun, 15 Jun 2008 20:13:21 -0000

There's a lot of variety between the free tools and the high-end options you've listed under The Pro Stuff. In the course of collecting information on about 60 vendors, I've found commercial tools starting under $10/month, though of course capabilities go up with price. Some of the commercial suppliers also offer free versions, which I recently listed:

http://net-savvy.com/executive/tools/monitoring...

Re: YahooGroups vs Google Groups

Nathan Gilliatt — Tue, 17 Jun 2008 17:00:33 -0000

Is this the opposite of a Yogi Berra quote? It's so hard to find, everyone goes there?

Re: When Google Owns You

Nathan Gilliatt — Tue, 05 Aug 2008 18:56:21 -0000

Maybe the Microsoft upgrade tax isn't so bad, after all. At least I know where my data is.

Re: Make Your Own Conference Dashboard

Nathan Gilliatt — Thu, 18 Sep 2008 11:22:26 -0000

The next step is to add a little processing to the feeds (filtering for keywords or popularity, eliminating duplicates). If you want to get fancy, it's not hard to put the result on a web page, such as the one Marshall Kirkpatrick described:

http://marshallk.com/how-to-build-an-rss-and-bl...

Re: Will new Blog Council help big companies get small conversations?

Nathan Gilliatt — Fri, 07 Dec 2007 14:42:24 -0000

Robert, it's ironic to see you writing about "speaking... to corporations." I don't believe you have *ever* spoken to a corporation. Corporations are legal fictions. They're inert--they don't understand anything. They do, however, employ people, some of whom "get it" and many who don't.

If memory serves, you became known by putting a human face on a rather large corporation.

So, a group of people from large corporations are going to get together and work on common issues as a community. What's the problem with that?

Re: North Carolina’s Wake County Library Bans MySpace on Computers

Nathan Gilliatt — Thu, 22 Feb 2007 09:55:30 -0000

As I recall the story, the library guy said that children have been exposed to porn on the library computers--not "could be." There was also the crime angle--possible gang activity documented on MySpace using library computers. Too bad they have to block a communications tool that is so important to teenagers, but they have a pretty good reason.

It's funny to see two local TV links from you this week. Who do we need to talk to at WTVD, I wonder?

Re: North Carolina’s Wake County Library Bans MySpace on Computers

Nathan Gilliatt — Thu, 22 Feb 2007 10:58:22 -0000

It's their email/IM/calendar platform. I'd want to look at how they're using it, and what else they're doing simultaneously, before deciding whether 3 hours is too much.

Re: The Day the Music Died (Online)

Nathan Gilliatt — Tue, 26 Jun 2007 09:30:10 -0000

The irony is that KBCO is a Clear Channel station.

Re: 200+ Internet Marketing Gurus on Twitter

Nathan Gilliatt — Thu, 17 Jan 2008 21:41:18 -0000

http://www.twitter.com/gilliatt

Re: Order Radically Transparent NOW & Save 39% 34%

Nathan Gilliatt — Thu, 21 Feb 2008 10:15:04 -0000

Looks like it's too late already, but it's still 34% off. Not all bad. :-)

Re: 12 Reputations Every Company Should Monitor Online

Nathan Gilliatt — Thu, 10 Apr 2008 11:44:12 -0000

While monitoring your name, remember to monitor common misspellings, too. I couldn't begin to tell you how many times the second T in my last name is left off, and a search on the correct spelling would miss those.

Re: Facebook Can’t Stomach Beer Pong

Nathan Gilliatt — Thu, 15 May 2008 19:44:39 -0000

Real men play pong with paddles.

Re: Yahoo Says “No” to Carl Icahn’s Board Demand

Nathan Gilliatt — Fri, 16 May 2008 11:13:15 -0000

Popcorn here! Get your hot popcorn here!

Re: Looking for “A Few Good Marketing Blogs”?

Nathan Gilliatt — Fri, 20 Oct 2006 11:49:49 -0000

Church of the Customer always has good insights, although posting has been slow lately.

Creating Passionate Users, although it comes from a software perspective, really gets into how to connect your product with your customers, regardless of your business.

David Armano's Logic+Emotion is a must-read, if only because he has the best graphics to explain social media and marketing, hands down.

Wow... there are so many good ones...

Re: Two Reasons Numbers Still Work in Titles

Nathan Gilliatt — Mon, 27 Nov 2006 14:14:16 -0000

I think numbers work in titles because they identify list articles. Lists are easy to read quickly, and if point #14 doesn't do anything for you, you can move right to point #15. It's not so much the title that works as a general acceptance (or even a preference?) for lists over text-heavy articles.

Re: My Panel on Social Media Implications for the Defense Community

Nathan Gilliatt — Thu, 16 Apr 2009 20:21:20 -0000

On the understanding front, I've found around 175 vendors worldwide who might be able to help. Many of them are focused on clients in marketing roles, but others are software companies whose products are adaptable to defense missions. One secret is to get away from the "brand monitoring" label and notice companies who are applying similar capabilities to different applications, using text analytics and competitive intelligence labels.