http://disqus.com/people/fd75c3f714b8fda4e67560f643d74bed/enFri, 05 May 2006 13:35:00 -0000http://vinnylingham.disqus.com/the_clash_of_the_titans_a_fresh_perspective/#comment-1586689Yahoo & MSN are less successful than Google in their respective global advertising strategies, because their original business models are very different to Google's. They are portals now exploiting search advertising, whilst Google started with search and is moving into everything they can use to serve advertising... Google's first consideration is "how can we best serve content that is relevant to what the user wants", no matter which vehicle they use.Adriaan StrydomFri, 05 May 2006 13:35:00 -0000