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  • Jakob Nielsen

Jakob Nielsen

2 years ago

in Is the Web half full or half empty? on Mathew's comments
It's overstating this survey to say that "almost 40 per cent of people blog, upload photos, post comments and so on."

What the survey found was that 37% *said* that they had (at least) *once* done *one* of these things.

Remember that this is only a survey, not primary research, so it can only assess what people say, not what they actually do. However, it's safe to assume that many of these respondents engage in these activities on a highly intermittent basis.

That's why we experience the 1-9-90 distribution of participation when we look at any given community. There's 1% who are extremely heavy contributors, and so most of the contributions you see are from this small minority, even though there is a larger number of people who once in a blue moon may make a contribution (but probably not to the community you are looking at).
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