DISQUS

Agreed! Here are some other examples of sharing content - we aired a recent Richard Florida speech on our local program "Speakers' Forum" and last night after the broadcast it was the #2 entry on a Richard Florida Google search. And in the National Newsroom of the Future project we're working to increase sharing of local news content across stations nationally, and there is a similar effort between local talk shows on stations in KOPB's Thinking Out Loud partnership group. Leveredging content for greater access and use is a good strategy.

Content causes listening so naturally most listeners are far more loyal to the content than the delivery mechanism. This explains at least in part why less than 10% of listeners pledge money to "the station". And even then it is often because they feel they are supporting their favorite "program", read content.

Gather.com and Public Action are both important to track as efforts to provide new public broadcasting platforms for interaction with listeners/users. Todd's comments are very helpful as I've not seen much analysis yet. I'd like to add that I think public radio could do a lot more with the simple live call-in that would greatly enhance interactivity with listeners at stations. I don't mean to the exclusion of new platforms like gather.com. At KUOW we're experimenting with this in the evening on a new program called Power of Voice, Monday's at 8:00 p.m. I would love to get feedback from people like you who are interested in this subject. You can hear the show live Mondays at 8:00 p.m. PT on our stream or air, or Tuesday morning at 10 a.m. PT on KUOW2 (go to kuow.org and click on KUOW2), or as a podcast from iTunes. Thanks Jeff