Disqus - Latest Comments for Pete Johnson

Re: Nerd Guru

Pete Johnson — Tue, 03 Jul 2007 13:40:56 -0000

Hey Jason and Robert,

Thanks for the kind words, both of you. I swear, I was already breathing oxygen before I figured out these best practices I write about 8). Everybody can benefit from these sorts of things, but my techie brethren tend to struggle with such things more than other people do. I was fortunate to find great mentors and really all I'm doing is trying to pay that forward.

Pete Johnson
HP.com Chief Architect
Personal Blog: http://nerdguru.net

Re: Business Lessons From a Dead Viking

Pete Johnson — Tue, 03 Jul 2007 10:52:36 -0000

I love stuff like this, great post, Tac!

My favorite part:

"For all the hype about the Internet moving so incredibly quickly and destroying business models, the businesses that it’s affecting the most are the oldest and slowest business models: the ones that have had a long time to change and have chosen not to adjust early on."

I wonder this about broadcast advertising all the time. At the end of Wired co-founder John Battelle's book The Search.

He imagines a future where Google is capturing your recent searches to know what kinds of things you have shown interest in over the last week or so and your DVR selectively inserts commercials specifically geared towards that recorded interest. YouTube meets AdSense, essentially. Then your DVR provider gives you a price break on your monthly bill if you watch a certain number of these hand picked commercials instead of fast forwarding through them.

Something like this is going to change the way advertising has worked since the early days of radio in the same way that AdSense has changed text-based ads we've had forever in print media.

Pete Johnson
HP.com Chief Architect
Personal Blog: http://nerdguru.net

Re: Calculating a Blogs Success

Pete Johnson — Wed, 03 Oct 2007 10:34:31 -0000

You just knew I'd bite on this one, didn't you?

I think it varies a lot by what your goals are and what it is you are trying to do with your blog. As an example, if you look at Emerson (http://www.emersonprocessxperts.com/), they have a single blogger who collates story ideas from multiple places in their company and uses real employee names/email in the entries. One of their goals, as Jim explained to me, is to get different levels of employees engaged with customers and this level of transparency helps them achieve that. Given that, their measure might be "# of emails employees receive off the blog", which is something completely different than most blogs are measuring.

So for a company blog, it might be for this kind of employee/customer engagement, it could be used as an information distribution tool (where subscribers would be a premium), or as a seed for a forum-like interface (where comments would be the measure).

As you said, they all matter and none of them, matter. It all depends on what you're in it for.

Pete Johnson
HP.com IT Chief Architect
Personal blog: http://nerdguru.net

ps,I'm working on that HP Blog comment thing 8).

Re: Blog Swap

Pete Johnson — Fri, 05 Oct 2007 12:56:48 -0000

I'm up for it!

Pete Johnson
HP.com Chief Architect
Personal blog: http://nerdguru.net