So glad I stumbled upon your blog! I echo your sentiments with clients daily. Social Media is a tool, not a revenue generator. All good marketing starts with opening a dialogue and building a relationship, Social Media gives us this opportunity on an infinite level. Great post!
You've articulated in one article what I am trying to convey to clients each day! Consumers are smart and empowered. They want those big companies to engage in dialogue. Companies who wait too long to value the place social media has in its marketing mix are missing the boat.
This is a great topic and you are right on target. Can't wait to read your subsequent posts on the topic!
This is one of the reasons that relationship marketing is critical- word of mouth referrals from previous and current clients lend you instant credibility.